Feedback – Understanding Customer Behavior.

digital ethnography | research | strategy

How does it work?

Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.

The Feedback Blog

“Agency Perspectives on Industry Digital Ethnography” Published

March 10, 2025

Feedback’s Research Director Dylan Tibert’s paper, “Agency Perspectives on Industry Digital Ethnography”, has been published in the 2024 (INDUSTRY) issue of the ASSOCIATION OF INTERNET RESEARCHERS’s annual conference journal, SPIR (Selected Papers of Internet Research). Tibert presented the paper alongside…

Rethinking Reputation Management and Moving Beyond Google Reviews

March 1, 2025

“What Google hath wrought…” Whew – this one interview could be considered controversial… but it is rooted in what we have seen in behavior and we think it’s important we have an informed discussion. It also builds on our early…

Digital Ethnography for Medtech Products & R&D

February 24, 2025

Feedback’s Dean Browell had a fantastic conversation with Michael Roberts for the podcast: “Digital Ethnography for Medtech Products & R&D with Dean Browell” by Health Connective. “There is somebody being diagnosed as we talk that now has to go figure…

Clients

We’ve been very fortunate to research the audiences of many of the world’s leading brands, including:

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