Feedback is the company that specializes in social media strategy and big ideas, backed by unique, thoughtful research. We thoroughly examine and analyze the digital culture and chatter on your industry, your competitors, and most importantly, you. We then use our Human FilterSM system to bring you the best ideas – grounded in the reality of your audience’s cultures.

The information is yours to revel in for competitive insight, market research, brand awareness and social and digital media best practices. We can execute those recommendations ourselves or work with your chosen teams of advertising and public relations pros. Led by super-specialists in their field, you won’t find Feedback lacking in expertise. From ad industry vets, PhD’s in generational differences, bloggers, community managers, respected media industry leaders and more, Feedback is home to very distinct professionals at your disposal. We’re the team to help connect the dots between the social web, you and your audiences.

Feedback delivers its advanced digital solutions to clients throughout the world from 
offices in Richmond, VA and London, England. Want to know what your industry is saying online? Want to know how to make a splash before your competitors? Get Feedback

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Jeff Thompson

Jeff Thompson

President & CEO

Jeff has delivered significant revenues in 27 years of marketing solutions for brands like Seiko, Microsoft, Dell, Saab USA, The Coca-Cola Company, Gerber, The University of Texas, MeadWestvaco, AMD, CamelBak, The Wall Street Journal, Motorola, The Vision Council and Rubbermaid Commercial Products.

He’s worked with top agencies such as Ogilvy & Mather and The Martin Agency, where he led their Interactive division developing innovative marketing strategies and using unique tactics to drive results and build market share. A graduate of Texas Tech University’s Design Portfolio program, Jeff founded Thompson Design and worked for ten years creating marketing materials for higher education, healthcare and technology clients in Houston, Texas, before moving to Austin to help companies like Dell, Compaq and Microsoft launch technology products worldwide.

Jeff founded Feedback with Dean Browell in September 2009 to focus solely on providing research and emerging media services to leading marketing organizations, communications agencies and public relations firms around the world. He splits his time between Feedback’s Richmond and London offices.

Dean Browell

Dean Browell

Executive Vice President

Does your social media expert have a PhD? Maybe they should. While it’s not hard to claim to be a Twitter expert, Dean’s experience and long view of communication technology makes him a valuable ally in the pursuit of audience research, effective strategies and intelligent implementation. His work as a PhD can be seen across many industries including healthcare, education, tourism, automotive, retail and more.

Dean recognizes that the idea of a “social” media is not at all new – evidenced by everything from AOL message boards to the latest Facebook or Twitter technology. His approach encourages brands to listen and observe audiences before developing innovative plans and stewarding creative solutions that engage and develop relationships. For the last two years, Dean has led SHSMD’s Emerging Media Committee, and speaks around the country at leading healthcare, social media and industry conferences.

In 2009, Dean created the perfect incubator for social media research and development by forming Feedback with interactive ad industry veteran Jeff Thompson – to the benefit of marketing and public relations organizations around the country.

Anna Lucas

Anna Lucas

Vice President, Community Management

Who do you want on the other end of your reply? Choosy brands choose Anna Lucas. Anna has researched and implemented interactive and new media plans for national brands such as Kindred Healthcare, CamelBak, Cato Fashions, The Vision Council and BFGoodrich as well as regional brands such as Valley Health, the Richmond Diocese, Fishburne Military School and Children’s Hospital of Richmond.

After getting her start in the local advertising industry, Anna is now recognized as one of the leading online content management professionals in the country. She develops communications strategies and social media campaigns for many of Feedback’s major clients, leads our content collection and distribution efforts and travels in the US and abroad to support client efforts.

A graduate of Radford’s Business and Economics program, Anna has helped organizations throughout the country better understand social media and get the most out of their Interactive presence. Anna joined Dean Browell and Jeff Thompson in founding Feedback in 2009 to continue providing innovative digital and social media strategies.