Tweet or Die? No.
January 25th, 2012There is a cure for conservative brands thinking of moving into social media – particularly those in B2B sales – and it’s not the “Tweet-or-Die” method of the social media gurus, but rather to thoughtfully look at the real leaders in social media: your audience.
Feedback’s own Dean Browell gets inked over at Fourth Source, a new digital media marketing pub geared toward the U.K. market. He writes:
B2B marketers cannot afford to pretend their audiences aren’t affected by social media in some way. As they watch their sales arms utilize email, messaging from the road and using a variety of tools to track and interact with clients, we know that even internally some element of social and digital communication would happen through top salespeople’s own instincts and savvy for relationship building. Moreover, as B2C becomes more heavily laden with social validation elements such as reviews and ratings, so does B2B begin to reflect that environment, if even in a private way. Consider the often-robust private message boards (sometimes present in LinkedIn Groups) for various industries where members dish on contractors, suppliers and more. When you take the time to look, you may see that your particular industry congregates in some very specific places online and it may not be Twitter, but rather some other channel. Repeat this regularly to ensure you’re not simply following trends or unnecessarily satisfied with inaction.
More here.
