This week, I had a few guest stars help me with my social media picks of the week. One of our partners, Access, was in town, so we’ve featured them in my picks of the week. Tony Pearman, CEO and Chief Creative Officer of Access, and Gary Gilmore, Creative Director at Access added in their favorite picks of the week (not only do we feature my social media picks of the week from exotic locations, we will also occasionally feature our clients and partners.)
Watch our social media picks of the week, filmed from The National:
My pick of the week was that YouTube changed the maximum video upload time. Now, all users can upload videos up to 15 minutes long. Previously, users (other than partners) could only upload videos that were 10 minutes or less. With YouTube being the largest video hosting site online, this is a big deal.
Old Spice Man + social media = ROI. As Mashable reports, “Old Spice body wash sales have increased 107% in the past month in part thanks to that social media marketing campaign.” The campaign also gained Old Spice 80,000 Twitter followers, increased their Facebook fans to 630,000, and bumped up traffic to OldSpice.com to 300%.
A new, hilarious viral video has appeared this week. Titled “g2_gets_mad_when_leaving_zoo.mov,” this video is about a 4 year old boy who “completely loses his cool” when leaving the zoo, after “only seeing gentle animals”…”because of the girls!”. In less than a week, the video has already received over 100,000 views.
Watch it here:
and watch our parody of the video on airport wrangling: