Oct
29

Anna’s Social Media Picks of the Week (10/29/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

Facebook Friendship Pages:
This week, Facebook is rolling out a feature called friendship pages, which pulls together common public wall posts, photos, comments, and events that two friends share. As Inside Facebook described, “users will be able to visit Friendship Pages by clicking links on wall posts, relationship feed stories, and under profile pictures, as long as they are friends with one of the people and have permission to view the other’s profile.”

When Are Facebook Users Most Active?
A study came out this week on when Facebook users are most active. The study, completed by Virtue, looked at Facebook post data from 2007 to 2010 to see when users were most active with companies. The study found that users were most active on weekdays at 11am, 3pm, and 8pm, with Wednesday 3pm being the most active time.

Gowalla Adds More Features:
Recently, Gowalla made the check-in service more interactive, with the addition of photos, comments, and local highlights. This week, Gowalla has added more features – including City Pages, Verified Businesses and Venues, and a Stamp Calendar. City Pages, right now in 30 locations, provides insights and maps of popular places and activities all on one page. With Verified venues, businesses can now claim their locations and make changes if needed, and finally, Gowalla is beginning to allow businesses to Create custom passport stamps.

Vote 4Square:
Election day is quickly approaching, and as an added incentive for voting, Foursquare has teamed up with Jess3 to display Foursquare check-ins in real-time at over 100,000 polling locations across the U.S. If you check-in, you will also receive a special election day badge. Make sure to include the hashtag #ivoted when you check-in to unlock the badge

Local App Developer of the Week:
This week, Feedback sat down to talk with Jeff Rock, founder of Mobelux, an iPhone app development company. They have created some very cool apps, such as Tumblr for iPhone, and worked with ihome, creating the award winning app ihome+sleep. Learn more at mobelux.com

-Anna (@alucas9)

Oct
20

Will Facebook Die?

by Feedback

Note: This is the first of many posts by the newest Feedbacker, Jeff Kelley.

Will Facebook die? It’s a question I get a lot. Perhaps because I’m a blogger and have a Twitter account and know cool techy tricks like how to turn off Google SafeSearch and I work for a company that makes its living doing work online, and therefore I’m supposed to know these things. Quite honestly, you’d be better off asking me if I’d one day like to own a grenade launcher, as I could give you a definitive answer: “Absolutely.”

Instagram is like Twitter for photos. Available on the iPhone.

But I do not possess such a weapon yet, and regarding Facebook’s death, all I have is an opinion. And my opinion is that Facebook will go away, and probably sometime in the next few years. But what will be left behind are the communities, concepts and connections that Facebook has created (all FarmVille farms will perish, though, hopefully by plague).

The problem for Facebook is that its best features – the features that are most widely used – are being copied and made better by other developers. You can go to places besides Facebook to talk to old friends, meet new ones, find upcoming events, discover new links, look at photos of folks, and – most importantly – stalk people you think are attractive. You just have to use multiple services to do it. Facebook is really the only place that people are going to do all that stuff in one place.

Tumblr, which many people don't realize has a very social backend.

We are fast approaching an era when people will be able to customize their online experience with a variety of social networking services instead of just one big one. To put it one way: You can shop at Walmart for everything, or take an extra few minutes and visit a bunch of cooler, smaller shops.

At Feedback, we’re already seeing signs of Facebook’s great unraveling. Know when bands become “too” popular? Even the original fans start to pull away. We’re looking at you, Dave Matthews Band.

If you cut past the movie reviews and privacy issues and research what’s being said about Facebook on a grassroots level, you’ll hear from serious web users who balk at Facebook for being too mainstream. That there are too many people on it. That there are an array of better services to use to network online. That there’s too much noise on Facebook. Complaints about grammar. About too much information. And enough with the baby pictures or photos of that giant new engagement ring.

RSVPhere is a cool events site that merges hard copy invites with the online world. It's also Richmond based.

Many people, while still keeping their Facebook accounts as a sort of abandoned online home (think MySpace three years ago), are turning to less-mainstream networking services such as Twitter, Tumblr or a mix of other apps and tools found on iPhones or Droids or BlackBerrys. Games made popular on Facebook because of the social aspects can now also be played on increasingly faster and better mobile devices, and with other people. Facebook’s Events feature (which has largely become an annoyance: “Come to my DJ party 12 states away!”) are made more personal and less obnoxious through Eventbrite or RSVPHere.com, the latter of which essentially allows you to create, for free, a little microblog for your event. People can RSVP through the site, and events stay a bit more private than they would on Facebook. Plus, it’s easy to use.

Paper.li turns links from your Twitter feed into a newspaper/blog-like format

You can share links and articles through a cool newspaper-like service called Paper.Li. A neat photo-sharing app for iPhone called Instagram is basically Twitter with pictures. Tumblr is the latest social media media darling. You can even add the location where you took the photo.

There are hundreds of these types of services. Many will fail. Some will not. And those are the ones that you will combine together as you desire, eventually bringing Facebook to its knees. That sentence was way too overly dramatic.

Facebook is already failing in some of its offerings. It may be too soon to call its Places location feature a dud, but Foursquare is doing a much better job of alerting burglars to empty homes.

You've probably gotten an invite from here before. of these invites before.

Now, enough hate on Facebook. Let’s be real: It’s a great thing. It’s fun. It has enormous use in the business world. It connects people to companies and brands to the masses. It’s a lead generator for everything to music to movies to news articles or those neat-o things on the Internet. Facebook has a long time to go before it’s gone, even by technology standards.

Whether Facebook is here to stay depends on how well it can respond to the growing market of individual services that can do the same things it does, and how people will use those services to create their own experiences. If that’s the case, Facebook may be to social media to what the Model-T was for the automobile.

-Jeff (@jeffkelleyrva, or @jephkelley for the lighter side)

Oct
19

On Geolocation: Excerpt from GRID Magazine

by Feedback

From Richmond GRID (@richmondGrid), Autumn Issue:

Excerpt below from a feature on geolocation apps, popularity and more from Feedback, Inc’s Dean Browell (@dbrowell).


So who’s in your pocket these days – Foursquare, Gowalla, Yelp, Facebook Places, or other?  Why one over the other?

I’m partial to Foursquare, interested in ShopKick, find Yelp helpful and will try anything.  Just watching the landscape.

So what’s the deal with Facebook Places?  Plan to use it, screw it, or could you care less about those knuckleheads in Palo Alto.

It’s important to not get distracted by just the check-in aspect.  Geo-location and even Facebook Places‘ role in it will be just as important for what it does for any of the 500 million + average users who never check in but nevertheless ends up impacted by the check-in data of others, such as choosing a restaurant or hospital based on who has been there or seeking the testimonial of a friend who they’ve seen has been there.

Who do you hope prevails in the geo wars?

For Foursquare and all the more geo-dedicated apps, there’s a long and storied history of innovating specialists having a place in the discerning consumer’s mind.  Just ask Apple or the entire craft brewing industry.

If you were sitting in the captain’s chair over at Foursquare or Gowalla, what would you say to Zuck?

“You were supposed to just take Microsoft’s money.”

Read the full article here…

Find more Feedback thoughts on Geolocation here…

Oct
08

Thoughts on OneTrueFan.com

by Feedback

A couple weeks ago, just prior to hopping on a bus for a cross-country tour, I fell in love with OneTrueFan.com. Now that some of the initial hype has died down, I thought I’d share how my first week with it went.

You should first know that this thing kind of blew my mind at first.

The canned description is that this is Foursquare for the Internets. In other words, a way to “check in” at just any ol’ website as you surf, thereby communicating where you go and tagging you as a “fan” of frequently visited sites and therefore the, “one true fan” of sites you’ve visited more than anyone else (like Foursquare’s, “mayor”). It also has patches/badges for browsing accomplishments and a point system that builds by visiting and sharing pages through Twitter, Facebook and more. It’s easy to lazily make this the web’s analog to Foursquare. It can be a lot more than that.

Step back from the mechanics, which require a downloaded plug-in for your browser, and you can see that in some ways this turns web analytics a bit on its head – in fact it reverses the magnifying glass, showing you the interesting detail beyond your simple history. It really forces you to take a different look at your browsing culture and personal identification.

As Co-Founder Eric Marcoullier (@bpm140) reflected openly in a Twitter conversation with me:

I pretty much always look at who visited the page before I read the article now. The context is fascinating.

During my first week I really stayed open with my browsing. I installed the One True Fan plug-in on my main browser and allowed auto-check-ins on basically every site I visited (in full disclosure I did hide check-ins on exactly three sites, for client sensitivity reasons). Doing this while on the AGLA Hiring Heroes tour was particularly interesting since my check-ins ricocheted between scheduling which tiny town we’d be in from Dallas to Los Angeles and keeping up with news and work from the world outside the bus.

There’s a stat dashboard I don’t visit very often, but does contain some sample activity:

And here’s the bar that subtly appears at the bottom of websites – it’s small at first but when moused-over shows:

I too found myself checking who else had been there, both from a crowd-sense and a breadcrumb sense. It doesn’t just include anyone with a OneTrueFan.com plug-in, but also anyone sharing these sites on Twitter, Facebook and more (lots more, coming soon, they promise). Yes, there are privacy concerns (that can be easily assuaged with just NOT sharing site visits or un-checking “auto check-in”) but it still makes for an interesting personal if not public experiment.

Consider how this lens, of our internet life, combines with other lenses. How our patterns and likes, our real-world favorites and virtual world favorites begin to make up our personal identity. Consider the generational differences and how OneTrueFan.com data could illuminate our perceptions of demographics… The mind blows.

Business, healthcare & higher education institutions… what if you could actually identify who your biggest fans were?

For more on One True Fan, here’s video of Eric from their Disrupt 2010 presentation:

OneTrueFan.com is in private alpha right now…

-Dean (@dbrowell)

Oct
03

European Social Media Picks of the Week (10/01/10)

by Feedback

My social media picks this week were inspired by a recent work related trip to Europe. While traveling, fellow Feedbacker Jeff Thompson (@ideaman) and I learned about how different cultures interact within social media. Here’s the insights I have to share, in the form of a quirky, fun video. In this video we share photos and video taken abroad (with our iPhone 4G’s) and share the social media insights we learned:

One thing we learned from several agencies we met with, and what was confirmed by a recent study compiled by LIONBRIDGE, was that French companies are more reluctant to use social media tools to push out information. Companies in France mostly use social media to push out information without losing control of the conversation. In general, the French typically use social media to keep in touch with friends.

Paris, France

Another interesting thing we were told on our travels was that people in Belgium have not embraced social media very much, whereas people in the Netherlands, where the same language is typically spoken (Dutch), have embraced social media in a big way. In a Global Web Index Survey, stats showed that people in the Netherlands use social media most as a tool to stay up to date with current news and events.

Bruges, Belgium

Finally, as one would expect, many European countries don’t only use Facebook, Twitter, and YouTube. They use their own social media platforms. For example, in France, Skyrock is also popular. In Italy, Netlog and Badoo are used, and in the UK Bebo is used. Learn more here.

Cambridge, England

And as always, this is Anna of Feedback, and those were my social media picks of the week. Keep a look out for next weeks picks, which will be filmed from Las Vegas, NV.

-Anna (@alucas9)