In the same year that a major motion picture chronicled (or lampooned, depending on your point-of-view) his college exploits, Time Magazine named Facebook founder & CEO Mark Zuckerberg the 2010 Person of the Year. Meanwhile, having just rejected a reported $6 billion purchase offer from Google, Groupon founder Andrew Mason blithely deflects questions from the Today Show’s Matt Lauer with an aloof mix of nonsense and non sequitur. Neither is yet 30 years old. Both are presumed billionaires. Who ARE these people? Are they the same or total opposite?

Facebook's Zuckerberg
In the run-up to The Social Network, I devoured just about every piece of information I could regarding Zuckerberg and the founding of Facebook, as a means of checking the film from a fact-or-fiction, a Hollywood vs. Reality standpoint.
Likewise, as Groupon entered the local market, uncoincidentally at the same time as major competitor, LivingSocial, I dug into the background of Mason to see if there was another genius college dropout turned visionary CEO story afoot. I can tell you this much with certainty: Mason is no Mark Zuckerberg. Andrew Mason, for his part, does demonstrate clarity of vision, an underrated if unheralded virtue among the young CEO set.
But if you read the biographical profile found in the August 2010 issue of Chicago Magazine, you get the impression it’s Mason’s mentor, local serial entrepreneur Eric Lefkofsky, who is the real visionary. According to the feature, the roots of the whole Groupon idea came from a difficult divorce with a cell phone provider. Believing the angst generated by everyone who’s ever been through such a process could be focused into collective action and, hopefully, community remedy, Mason set to developing a non-profit organizing site called The Point. And while the site attracted a following, it wasn’t attracting investors. When it came to combine collective action with a money-making proposition, Groupon was born.
The rest, as they say, is history.
In tech years, Facebook is no spring chicken, as demonstrated by the fact that your mom, your dad and your grandparents have all figured it out. At a certain point, we’ve gotten to watch Mark Zuckerberg grow, not just as CEO of an indomitable Internet giant, but as a person, as an adolescent into an adult. Only 20 when he co-founded Facebook in 2004, we’ve seen or heard of him for so long, it’s hard to believe that the world’s youngest billionaire would barely be out of grad school had he taken the more traditional path.
A reluctant interviewee early on, Zuckerberg was considered arrogant and standoffish when defending both Facebook’s success and increasingly public missteps. But even as the slings and arrows of privacy concerns and backlash against site changes intensified, nothing has slowed the Facebook train as it cruised past the half-billion user milestone.
Meanwhile, the boy CEO has grown as well, recently appearing on 60 Minutes, ostensibly to announce yet another iteration of the Facebook interface. But what was really on display was a grown up Mark Zuckerberg, ready to put a real public face, not just for his company as they attempt to change and dominate the Internet, but for himself as well.

Groupon's Mason
On the other hand, as a public persona, Andrew Mason seems to be regressing. A Nightline piece a few months ago showed the Groupon CEO as the easygoing boy-next-door his company profile describes, casually tossing out the accolades and reminding everyone that they’ve thrived as new and well-backed imitators spring up around the world on what seems like an hourly basis. Fast-forward to a more recent Today Show interview, where relevant questions were dodged like bullets and Mason’s squirmy, awkward responses indicated a discomfort with the trappings of sudden fame and riches.
For all the perceived arrogance, Zuckerberg has never seemed to shrink from the challenge of running the Internet’s biggest company. It would do Mason well to develop some semblance of that fortitude, or the CEO with the “fastest growing company ever” (according to Forbes magazine) may prove to be too great a mantle to bear.
Naturally, only time will tell the fates of both companies and their suddenly super-rich young CEOs. In a final comparison, it’s worth mentioning that some of Zuckerberg’s most awkward moments with the press were in deflecting buyout and lawsuit talks. Maybe when the conversation about Groupon turns away from Google’s offer and more to the company’s future, Andrew Mason will rebound and find the confidence and grace that Zuckerberg has shown. We shall see. And answer the question from the outset: Who are these people? They’re not like you and me, that seems clear. But while they don’t appear to be on the same plane at this point, it’s possible that they may find more common ground in the future.
Who knows, maybe it’ll be Facebook’s money that is ultimately too much for Groupon to turn down.
-Thomas (@thomasmcdonald)




30
New Year’s Social Media Picks of the Week
by FeedbackWrapping up the year with a special edition of my social media picks of the week, centered around the best of 2010 and New Year’s Eve:
The Best Of…
The best tech, music and more from 2010
Best, Worst, and Surprise Tech of 2010:
Mashable came out with a list of the best win, flop, and surprise tech of 2010. The winner for 2010 was the iPad. The iPad proved to be a huge success; Apple sold over 8.5 million in 2010. Mashable chose Google Buzz as the biggest flop of 2010, and Groupon as the biggest surprise of 2010. Google Buzz, essentially a mesh of gmail and the status update, never took off. The deal a day service Groupon, on the other hand, is so popular it is now worth a reported $6 billion dollars (Oh, and did I mention, Google tried to buy Groupon…).
Best (i)Tunes of 2010:
What is the top music of 2010? According to iTunes, the top singles include Train, “Hey, Soul Sister,” Katy Perry, “California Gurls” (feat. Snoop Dogg), Eminem, “Love the Way You Lie” (feat. Rihanna), and Lady Antebellum, “Need You Now”. Best selling albums of 2010 included Eminem, Recovery, Lady Gaga, The Fame, Mumford & Sons, Sigh No More, and Jack Johnson, To the Sea. See full list here: http://bit.ly/haj6vf
More Best of Tech:
Other tech items that make my list include Microsoft Kinect, which is a controller free game console.1 million Kinect’s were sold in the first month. Also, the iPhone 4 turned out to be a huge hit in 2010, with HD photo capabilities, Facetime, and a multitouch display. What were your favorite technology items of 2010?
The Night Of…
Ensuring a fun-filled and connected New Years Eve.
Time Square Countdown:
Access Time Square from anywhere. The official time square ball holiday app counts down and shows footage of the ball drop. So for those who can’t make it to NYC for NYE, at least you don’t have to miss the show.
If you’re in Time Square on NYE and are the mayor of the Time Square Visitor Center by noon on NYE, you win 2 tickets to the official New Year’s Eve VIP Party. Details here.
SCVNGR+AE=4Charity:
If you are in Time Square for New Years Eve, you might like to know that SCVNGR is teaming up with America Eagle this New Years Eve. For every SCVNGR task you complete, SCVNGR/AE will donate $10 to Big Brothers Big Sisters.
Skal!:
IKEA has created the app, Skal!, which is a fun NYE toasting app. You pick your glass style and watch it fill with champagne. Clink glasses with the iPhone next to you and your contact information will be shared, and a snapshot photo will be taken of the cheers for you or your friend to post on Facebook or Twitter.
For the Kids:
Have kids? Jeff Kelley (@JephKelley) found this great website where you can set the time you want an animated ball to drop – be it 8pm, 9pm, 10pm, or 11pm. It even does the count down. So, change the clocks, put this website up, and the kids will think they’re staying up for the fun.
More To Come…
Looking forward to 2011
Is iPad 2 coming soon? When will Facebook update company pages (we’ve seen a sneak peek of what they’ll likely look like)? Will Verizon carry the iPhone in 2011? What new technology will we be introduced to at CES? With the ever-changing landscape of social media, I can’t wait to see what’s to come in 2011. Thanks for tuning into my picks of the week this year… exciting changes to come for my pick’s as well! Happy New Year’s!
-Anna (@alucas9)