Jan
28

Anna’s Social Media Picks of the Week (1/28/11)

by Feedback

For those of you who haven’t been able to keep track of the most notable social media news of the week, not to worry. Here are my top 5 picks of the week:

Egypt & the Internet

Reports (like this one) have been coming in the past few days that Egypt’s government has censored the Internet. Last night, it appears that the government shut down the majority of Egypt’s Internet service. This is thought to be in reaction to the massive street protests over President Hosni Mubarak’s rule that have been spreading virally through Facebook, YouTube, Twitter, and SMS. It is reported that the most major social media channels have been blocked, cell towers have been deactivated, and Internet service has been taken away.

Captcha Who?

Facebook is amping up security by introducing social Captchas. So, instead of having to type in the warped letters (that sometimes make pretty awesome fake band names: http://twitter.com/#!/captchaband) as a security measure before posting, you will have to identify the name of a Facebook friend from a photo of them. As Facebook says, “We will show you a few pictures of your friends and ask you to name the person in those photos. Hackers halfway across the world might know your password, but they don’t know who your friends are.”

Old Spice Man Is Back

The Old Spice Man is back. He released a new video this week, which already has over 400,000 views, alerting fans that new Old Spice videos are on the way. For the next spot, Old Spice will be searching for a superfan to release the video through. As Mashable reported, “…the video will be e-mailed to one superfan sometime in the next couple of weeks, but well before the ad breaks on February 7, the day after the Super Bowl. The Procter & Gamble brand will not be advertising during the game…” Welcome back to the man who smells like a man, man.

LinkedIn Goes Public

LinkedIn is going public! This week, LinkedIn filed the initial public offering (IPO) paperwork. The price, date for the offering, and number of shares has yet to be disclosed. However, the corporation is hoping that selling public stock will raise them over $175 million dollars. To learn more about LinkedIn’s financials and their IPO plans, See this article.

Deck.ly

This week, Tweetdeck unveiled deck.ly, a platform that allows users to post more than 140 characters to Twitter. Apparently, Tweetdeck users have been requesting this for a while:

“From day one [of Tweetdeck], it was one of the things almost everyone was screaming about,” says Mr Dodsworth. “I’ve been very protective of the fact that [140 characters] is a platform limitation of the services we sit on top of and we have to have an element of respect for that. Going around that core tenet of Twitter could be a sensitive move. We don’t know how they feel about it. But we are tailoring to an audience that wants functionality the general user of Twitter doesn’t care about.” (Via FT Techhub blog)

-Anna (@alucas9)

Jan
26

The Future? Transparency.

by Feedback

Every day, millions of web users censor themselves in order to maintain control over the online image they portray to the world. This censorship takes place on multiple levels, given that we all have multiple audiences we seek to interact with and be accepted by.

Censorship may be the physical act of filtering what we say and removing pictures we deem unacceptable. We may post photos that don’t completely convey what we look like in reality. Or, some people choose not to filter anything at all. Consider the constant need, for those who were recently in college and are trying to find jobs, to remove incriminating photos with alcohol. They aren’t abiding by government censorship, rather, just that of society.

Yet, even the choice to not filter yourself is a form of censorship – you censor the socially acceptable parts of yourself and unleash the ones you think most Internet users will relish.

Outgoing Google CEO Eric Schmidt recently stated that no anonymity and transparency is the future of the web:

“Privacy is incredibly important. Privacy is not the same thing as anonymity. It’s very important that Google and everyone else respects people’s privacy. People have a right to privacy; it’s natural; it’s normal. It’s the right way to do things. But if you are trying to commit a terrible, evil crime, it’s not obvious that you should be able to do so with complete anonymity. There are no systems in our society which allow you to do that. Judges insist on unmasking who the perpetrator was. So absolute anonymity could lead to some very difficult decisions for our governments and our society as a whole.”

We begin searching for our identity when we are adolescents. The online world is greatly contributing to how we as human beings go about doing that. Social media tools in particular are accelerating that process, and it all begins with a name. I’m sure you’ll remember when AIM was a big part of our lives.

Unbeknownst to most of us, our screen name became a part of our identity whether it was “hotchick12,” “animalhousecrazy,” or “susie_johnson.” Each of these accounts says something different about the user and for friends and strangers this affects the conversation topics they enter in to. This transcends to any other username/handle we use for a myriad of accounts we may have. These multiple identities allow people to explore and discover themselves, thus shaping and creating his or her identity of self.

This sense of self and the portion of it we choose to convey affects the content we produce on certain social media platforms. Let me use a personal example.

When my real name is used in my username or handle I have to ensure that that self adheres (somewhat) to the “me” that people see at work, at home and in the general public eye. I filter what I say/post in the hopes that there is no disparity between the person people “know” and think they know. With accounts using an alternate (or anonymous) identity it’s a free for all. Here boundaries are crossed and rules broken, testing the waters of How Far Is Too Far?

Last year, Reporters Without Borders posted an article about the crackdown on anonymous postings in Belarus stating that, “By subjecting online access to an identity check or to prior online authorisation that depends on the content and the applicant, this decree will force people to censor themselves. This is obviously the intention, regardless of the government’s insincerely reassuring comments about online free expression.”

The elusive Anonymous that overruns 4chan, wreaking havoc on all who make the mistake of crossing its path, is one such example. These are the guys that sent innocent little children to porn sites when they tried to watch a Justin Bieber video on YouTube. Anonymity allows for individuals choosing to operate under its guise to abandon the rules of the Internet and post whatever they please, like the uncensored versions of R-rated movies, without suffering the consequences (for the most part).

If Anonymous allows this form of chaos that people seem to want to peddle in, then why do so many people feel the need to censor the content they publish? I think it comes back to the desire for order: Chaos can be fun in moderation for most of us, but we still have a need to fit into a variety of social circles. In order to do so, we censor our image in order to be deemed acceptable. Even when we operate under an anonymous account you adhere to the rules of anonymity, or the rule of that rules don’t exist. Censorship is always happening whether you want to admit it or not. Take a look at your accounts and gauge how you censor yourself. I bet it’ll surprise you.

-Brittney (@bntrim)

Jan
14

Anna’s Social Media Picks of the Week (01/14/11)

by Feedback

The following stories topped my list as the most important social media news of the week:

Verizon iPhone Announced:

Many AT&T haters/iPhone lovers have been hoping, speculating, and anxiously waiting for the Verizon iPhone announcement. At a Verizon press event on Tuesday, the Verizon iPhone was finally announced. The details:

  • The iPhone 4 will be available through Verizon on February 10, 2010 (available for preorder online on or around February 3rd)
  • The iPhone 4 will cost $199.99 for the 16GB model, and $299.99 for the 32GB model with a new two-year service contract.
  • A feature AT&T doesn’t offer: The Verizon iPhone 4 will support personal hotspot services, allowing up to five devices to share the iPhone’s 3G data connection.
  • For those who can wait: The Verizon iPhone 5 is expected to be released in July.

Foursquare Launches New Business Pages:

Foursquare has created a new area on their site called Foursquare for Business. Foursquare for Business is dedicated to teaching business users how to get started, claim a venue, and make the most of Foursquare. This section also encourages businesses to offer specials for users and/or mayors. On Thursday, Foursquare launched an Ambassador Card Program to recruit more businesses.

Jeff (@JeffKelleyRVA) and Dean (@Dbrowell) got to take a tour of the new Tumblr office.

Tumblr Opens Up Shop in RVA:

This week, popular blog platform Tumblr opened the doors to their new office in Richmond, Virginia. Headquartered in NYC, Tumblr chose Richmond for their second office location. President John Maloney and Creator/Product Director David Karp came to town for the opening. Last night, Tumblr hosted a meet and greet close to their new digs at Legend Brewing Company. The event was packed full of people welcoming Tumblr to town.

MySpace Downsizes:

MySpace downsized by 47% this week.  500 some jobs out the door. As USA Today explained,

“The rapid rise and fall of MySpace underscores a classic cautionary tale in the tech industry: The high-flying startup that comes crashing down to Earth when the next big thing — in this case, Facebook — comes along.”

It appears that parent company NewsCorp may be looking to sell.  MySpace CEO Mike Jones put out a statement, which included “Today’s tough but necessary changes were taken in order to provide the company with a clear path for sustained growth and profitability.”

NewsIe In Beta Testing:

A new social media platform, NewsIe, launched (for beta testing only) this week. The concept: social news. Social news on Twitter and Facebook normally involves friends sharing news and blogs they’re interested in. With NewsIe, you choose the people you’re interested in and get news and blogs about them. You start by importing your Facebook, Twitter, and LinkedIn friends and selecting famous actors, musicians, politicians, and business people you’d like to follow. Then, NewsIe will provide real time news and blogs mentioning those people.

-Anna (@alucas9)

Jan
14

What Makes an Online Community Click?

by Feedback

A couple years ago, I joined up with an online community that essentially dedicated its entire use of social media to humor writing. Mostly on Twitter, sure, but this group has creative endeavors outside the service – editors at legitimate news services, TV writers, cartoonists, ad copywriters, bloggers, authors. Most are in a creative career of some kind; others are simply cube warriors longing for an absurdist, 140-character escape.

This community has grown over the years, and what has come out of it are real-life friendships, serious relationships, business partnerships, and all the negative and positive things that develop from human interaction.

Yet every time I look at what has made this community grow and glue together (or tear apart in places, as any community will do) has been the concept of feedback, and I don’t use that term simply because that’s the name of this company. You can trace this mini society back to a site called Favrd. Now defunct, Favrd essentially turned Twitter’s “favorites” starring feature into a button that said “That’s funny.” If a tweet made you laugh, you starred it. Favrd collected these stars, then ranked the funniest tweets of the day onto a leaderboard (the site was eventually gamed by a few bad apples and taken down by the creator after all sorts of drama, but that’s a different story). But it was addicting: You wanted to know which jokes worked, which ones didn’t, and who liked it. And then you got to know the people who liked your jokes.

Point, please? A successful online community – one where people congeal together, interact, learn and share – must have such a “liking” feature, or some form of feedback that will keep people coming back again and again. It’s a concept that those of us in the public relations and mass communications industries should take to heart. In fact, you can probably track the beginnings of Facebook’s meteoric rise to 500 million to the February 2009 introduction of the “Like” feature. That was really the first time, aside from typing comments, that the site really allowed its users to give instantaneous feedback.

Of course, this concept of “liking” isn’t new, and it’s not found in the latest social media darlings. Stock traders give feedback and get their comments ranked on Nasdaq.com’s social networking service. Think feedback methods in fantasy football, online role-playing games, Digg, Reddit, or even simple message boards. Think about it: Feedback keeps people coming back to a website or mobile service again and again.

The key is creating a place where people can be effectively rewarded.

For an online community to work, and to keep people coming back to it, it must be able to offer feedback. All the successful websites today feed on the human psyche: The one thing anyone wants is to be accepted, to be loved, liked, hearted, starred, whatever term you choose. In a successful community, online or otherwise, this must be a constant.

-Jeff (@jephkelley)

Jan
14

What Makes an Online Community Click?

by Feedback

A couple years ago, I joined up with an online community that essentially dedicated its entire use of social media to humor writing. Mostly on Twitter, sure, but this group has creative endeavors outside the service – editors at legitimate news services, TV writers, cartoonists, ad copywriters, bloggers, authors. Most are in a creative career of some kind; others are simply cube warriors longing for an absurdist, 140-character escape.

This community has grown over the years, and what has come out of it are real-life friendships, serious relationships, business partnerships, and all the negative and positive things that develop from human interaction.

One thumb up is all it takes.

Yet every time I look at what has made this community grow and glue together (or tear apart in places, as any community will do) has been the concept of feedback, and I don’t use that term simply because that’s the name of this company. You can trace this mini society back to a site called Favrd. Now defunct, Favrd essentially turned Twitter’s “favorites” starring feature into a button that said “That’s funny.” If a tweet made you laugh, you starred it. Favrd collected these stars, then ranked the funniest tweets of the day onto a leaderboard (the site was eventually gamed by a few bad apples and taken down by the creator after all sorts of drama, but that’s a different story). But it was addicting: You wanted to know which jokes worked, which ones didn’t, and who liked it. And then you got to know the people who liked your jokes.

Point, please? A successful online community – one where people congeal together, interact, learn and share – must have such a “liking” feature, or some form of feedback that will keep people coming back again and again. It’s a concept that those of us in the public relations and mass communications industries should take to heart. In fact, you can probably track the beginnings of Facebook’s meteoric rise to 500 million to the February 2009 introduction of the “Like” feature. That was really the first time, aside from typing comments, that the site really allowed its users to give instantaneous feedback.

Of course, this concept of “liking” isn’t new, and it’s not found in the latest social media darlings. Stock traders give feedback and get their comments ranked on Nasdaq.com’s social networking service. Think feedback methods in fantasy football, online role-playing games, Digg, Reddit, or even simple message boards. Think about it: Feedback keeps people coming back to a website or mobile service again and again.

The key is creating a place where people can be effectively rewarded.

For an online community to work, and to keep people coming back to it, it must be able to offer feedback. All the successful websites today feed on the human psyche: The one thing anyone wants is to be accepted, to be loved, liked, hearted, starred, whatever term you choose. In a successful community, online or otherwise, this must be a constant.

-Jeff (@jephkelley)

 

Jan
07

Consumer Electronic Show Stand-Outs: Anna’s Social Media Picks of the Week

by Feedback

The Consumer Electronic Show, the world’s largest consumer technology trade show, is upon us. Starting Thursday and running through Sunday, technology companies from all over the world gather in Las Vegas, Nevada to show off their best and latest technology products. Feedback has been following CES since it began, and this week I’ll share the technology that caught our eye.

Tech Trends of CES

Vizio's Theater 3D Experience

Cheaper 3D

Premium 3D video cameras, TV’s, and smartphones have been introduced at CES at premium prices. Vizio and LG, on the other hand, are taking a different approach to 3D: the inexpensive approach. Both companies will be offering less expensive 3D TV’s that use “passive 3D technology,” utilizing inexpensive 3D polarized glasses akin to those used in movie theaters. Although pricing hasn’t been confirmed, a 32” Vizio 3D HDTV is expected to come in around $300.

Smarter Cars

Innovative car technology is another trend we’re seeing at CES. Ford chatted about “teen-proof” technology that will allow parents to use MyKey technology to block explicit satellite radio programming and limit driving speeds. Hyundai discussed their Blue Link assurance system, which among other things, can drastically slow down a stolen car, and Toyota touted Entune, which allows cars to access smartphone applications such as Bing, Pandora, Movietickets.com, and Open Table.


More Tablets

LePad Tablet and Hybrid

A plethora of tablets have been announced at CES, all trying to capitalize of the success of the iPad. The tablets getting the most attention include the Motorola’s XOOM tablet, which uses Google’s Android 3.0 operating system codenamed Honeycomb, can be upgraded to use Verizon’s 4G LTE network, and has a duel-core processor. Another notable tablet is the LePad Tablet and Hybrid. This Android tablet can actually secure into a keyboard base and become a notebook. These new tablets will likely hold our attention, that is, until the iPad 2 is announced.


Apple Launches Mac App Store, 1 M Apps Already Downloaded

Although not at CES, Apple is still making attention-grabbing announcements. On Thursday, Apple launched the Mac App Store, essentially the desktop version of the iTunes mobile app store. Apple already has around 1,000 apps available for your Desktop. iPhoto, Keynote, iMovie, and Garage Band are now available for individual purchase (rather than an expensive bundle), and there are tons of other useful apps you can purchase. Apple announced that over 1 Million desktop Apps were downloaded in the first 24 hours after release.


Keep Up with CES

According to Mashable, “CES is mentioned as many as 5,267 times on Twitter every hour and yesterday [Wednesday] was mentioned more than 110,000 times in tweets.” So as you can see, there is a lot of buzz around CES 2011. Here’s how you can keep up with the latest news about CES:

-Anna (@alucas9)

Jan
03

A foundation is laid for “Selective Connection”

by Feedback

Like any other member of the early-adopter subset of users out there (yes, I count myself as one), I try to get my name onto as many social networks I can just to get to know the latest up-and-coming technologies. I sign up, test ‘em, then continue on or throw them out after a few weeks. Each network – and there are dozens – gets a fair shot at earning my approval.

I’m presently putting a new social network, Quora, through its paces. So far, so good. It’s all part of my interest in seeing what works for people and businesses/clients -and what doesn’t.

I recently reviewed a social network called Path that bills itself as an “anti-social network” of sorts wherein it limits a user to 50 friends. I like it and continue to use it, and recommend you do, too. And after a few weeks of use, I’ve come to realize that digital services that require a user to selectively limit their friend list to a small number of connections must be getting the idea from other networks, where such friend-limiting activity happens naturally.

At Feedback, we call this phenomenon “Selective Connection.” Take LinkedIn, for example.

Where Facebook has now become the primary network that enables friends to find each other after losing touch with one another over time, LinkedIn has become a quiet network for business professionals.

Most users typically keep their personal profiles on other social networks separated from their LinkedIn profiles for good reason: it’s a professional network for the purpose of being professional. Nowhere on LinkedIn do you ever anticipate that photo of you doing a kegstand to appear. Instead, it’s the place where you can share your talent and skills, learn more about others, and make recommendations and engage in meaningful professional discussion.

The limitations that a user has come to expect on LinkedIn were welcomed in business world much faster than Facebook’s more casual usage and customs. Sure, LinkedIn has integration with Twitter accounts to allow for cross-posting of content that might have something to do with your job. But overall, LinkedIn is kept pretty civil.

So you might start to wonder, why hasn’t Facebook come in and taken command of the online business networking scene? Can’t Facebook flip a switch and do that?

Of course not. Well, not presently, anyway.

A recent conversation that I had on Twitter concluded with the revelation that the social graph online has been replicated from what has long existed outside of the Internet: Some people keep work at work, while some might want to keep home at home.

How Facebook operates right now on a fundamental level is drawn straight from the actions of promoting someone that you just met to a level of friendship. As Facebook continues to grow, the assumed action and reaction of sending and accepting a friend request is slowly solidified as the proper etiquette.

A separate network, LinkedIn, exists for those who feel that they don’t want to share what might appear on their Facebook profile with those at their workplace or potential employer. For those who don’t want to share every particular photo with all of their Facebook or Twitter followers, there is a network like Path.

And there will be more to come, as closed-circle networks and selective connection becomes one of the latest darlings of the new media industry. While it seems like a niche market, closed-circle social networks continue to grow and become successful. LinkedIn might be a closed or specialized network with the most amount of visibility, but smaller online venues could influence the direction that networks are taking in 2011 and beyond.

-Brad (@bcarr)