For those of you who haven’t been able to keep track of the most notable social media news of the week, not to worry. Here are my top 5 picks of the week:
Egypt & the Internet
Reports (like this one) have been coming in the past few days that Egypt’s government has censored the Internet. Last night, it appears that the government shut down the majority of Egypt’s Internet service. This is thought to be in reaction to the massive street protests over President Hosni Mubarak’s rule that have been spreading virally through Facebook, YouTube, Twitter, and SMS. It is reported that the most major social media channels have been blocked, cell towers have been deactivated, and Internet service has been taken away.
Facebook is amping up security by introducing social Captchas. So, instead of having to type in the warped letters (that sometimes make pretty awesome fake band names: http://twitter.com/#!/captchaband) as a security measure before posting, you will have to identify the name of a Facebook friend from a photo of them. As Facebook says, “We will show you a few pictures of your friends and ask you to name the person in those photos. Hackers halfway across the world might know your password, but they don’t know who your friends are.”
Old Spice Man Is Back
The Old Spice Man is back. He released a new video this week, which already has over 400,000 views, alerting fans that new Old Spice videos are on the way. For the next spot, Old Spice will be searching for a superfan to release the video through. As Mashable reported, “…the video will be e-mailed to one superfan sometime in the next couple of weeks, but well before the ad breaks on February 7, the day after the Super Bowl. The Procter & Gamble brand will not be advertising during the game…” Welcome back to the man who smells like a man, man.
LinkedIn Goes Public
LinkedIn is going public! This week, LinkedIn filed the initial public offering (IPO) paperwork. The price, date for the offering, and number of shares has yet to be disclosed. However, the corporation is hoping that selling public stock will raise them over $175 million dollars. To learn more about LinkedIn’s financials and their IPO plans, See this article.
This week, Tweetdeck unveiled deck.ly, a platform that allows users to post more than 140 characters to Twitter. Apparently, Tweetdeck users have been requesting this for a while:
“From day one [of Tweetdeck], it was one of the things almost everyone was screaming about,” says Mr Dodsworth. “I’ve been very protective of the fact that [140 characters] is a platform limitation of the services we sit on top of and we have to have an element of respect for that. Going around that core tenet of Twitter could be a sensitive move. We don’t know how they feel about it. But we are tailoring to an audience that wants functionality the general user of Twitter doesn’t care about.” (Via FT Techhub blog)