My picks for the best social media news this week.
My picks for the best social media news this week.
The other day I downloaded some mobile app I was referred to called Ditto. If you haven’t heard of it, all you really need to know is that it’s for groups of people to schedule get-togethers or something like that. For the purposes of understanding where I’m going with this, its specific purpose doesn’t really matter. Read More »
My top picks for social media news this week include the buzz around SXSW products, Facebook Deal subscriptions, March Madness, Twitter’s Birthday, and an article on how to get paid news free with a “social loophole.” Read More »
Feedback has had a great time speaking, connecting and participating in some fascinating discussions at SXSW. But of course, being Feedback, we also found some fantastic live music. We were lucky enough to catch Junior Brown, Jimmie Vaughan, Trombone Shorty and more. See more video snippets on our Facebook page.
The Vision Council’s Executive Summit. Feedback will present an overview of the social media landscape and what vision industry members are doing in the space at the industry’s annual Executive Summit in Key Biscayne, Miami, Jan 25-27.
My top social media news picks for the week of March 6, 2011:
Facebook Streaming Movies:
Warner Bros. is testing out streaming movies on Facebook with “The Dark Knight”. The movie rental costs users $3.00 (Facebook will receive 30% of revenues) and can be watched for 48 hours after purchase. If the test goes well, we are likely to see more video streaming options on Facebook. Read More »
Apple announced the iPad 2 this week. The iPad 2 is 33% thinner, has duel webcams, and new color options. The prices will range from $499 (for 16GB WiFi-only models) to $829 (for the works) and will be available on March 11, 2011. Watch the following video to see more about the new iPad:
(For those who are TeamCoCo, watch a spoof on the commercial here.)
You’ve probably been following the tirades of Charlie Sheen… actually I know some of you are (on twitter, at least). Charlie Sheen joined Twitter (@charliesheen) this week, and gained a million followers in a little over 24 hours, breaking a Guinness World record.
Side note: Three Feedbacker’s made it into the list of Charlie Sheen’s top 10 followers. #Winning
Libya’s Internet Down
The government has shut down the internet for most of Libya, including the capital city of Tripoli. The Wall Street Journal reported, “U.S. firms that monitor global Internet networks reported that Web traffic in and out of Libya was disconnected abruptly Thursday afternoon local time and continued to be unavailable late Friday.” This is all too familiar to what we saw a few weeks ago in Egypt. Learn more here.
Behind the Scenes with Old Spice
Old Spice brought you the man that smells like a man, man, and now they’re bring you behind the scenes of their latest commercial shoot. Take a look at the following video, which shows the creative process behind the latest Old Spice commercial:
Healthcare Pick: Emerging Media Whitepaper
Those who are members of SHSMD, take a look at the official Emerging Media Handbook/Whitepaper from SHSMD – Society for Healthcare Strategy and Market Development where Feedback’s Dean Browell wrote the introduction as the Chair of the Emerging Media Task Force.
If you’re one of the fortunate folks like myself who have the opportunity to work with social media on a professional basis, you probably spend your days trying to enhance the profile of your company or your clients, pondering new ideas to help create a return on investment.
At a certain point, it’s easy to lose what attracted us to social media in the first place: the opportunity to have a deeper connection with the things we love and are passionate about. But in examining social media from a non-vocational viewpoint, we can uncover concepts that translate into digital success in the business world.
Take sports as an example. Beyond the raving narcissists like Chad Ochocinco (@ochocinco), a number of professional athletes have taken to Twitter and, without a publicist or PR person looking over their shoulder, embraced it like a newfound freedom to express themselves.
While this often proves controversial (@charliesheen, anyone?), it’s also very personal and real. How cool would it be to be retweeted by your favorite basketball player? It happens all the time. Or they’ll announce a meet-up or a charity event they’re involved in that you too can be a part of. But it’s not just the athletes. Coaches get involved too.
Former University of Florida football coach Urban Meyer (@CoachUrbanMeyer) and University of Kentucky basketball coach John Calipari (@UKCoachCalipari) routinely offer up little nuggets, like announcing honors for players or throw out updates on recruiting.
From the fan perspective, this is fun way to engage with our favorite sports brands and figures. The teams, companies and players become more human to us, we become bigger champions of them, and in return we watch more sports, buy more memorabilia, and buy more tickets. This is social media participation that provides us with an experience, not just a Twitter stream with the latest stats or scores, or a team having an online account for the sake of saying they have one.
NFL PR czar Brian McCarthy (@NFLPRguy) is an active tweeter as well. Some of my favorite feeds to follow are reporters. I logged onto Twitter during the Heat/Knicks game the other night and ESPN.com’s Michael Smith (@mrmichael_smith) was livetweeting the game. All of a sudden, my experience changed and I was now watching the game with one of my favorite sports commentators.
What could be better than that? Actually being a commetator yourself. I looked up my favorite basketball team, the Los Angeles Lakers on Q&A site Quora.com the other day and saw the question, “Why are the Lakers underperforming this season?” So I crafted an answer (if so inclined, find it here) and responded as though I was working for SportsCenter.
Other people can now see and comment and add their own opinions to my post. Thanks to social media, I’m now part of the dialogue. It’s better than boxscores in the morning paper and, sometimes, even catching a game on TV.
When I think about social media for companies and non-profits, I consider the enjoying experiences I have in my personal life online. If we create this for a client, will people use it? If so, how often? How will audiences use it? When?
Don’t just jump onto the latest social media buzzword hoping it’ll help you move more widgets. Instead, consider the ways it can create an enjoyable experience that people will want to come back to again and again. Do it right, and your returns are guaranteed.
- Thomas (@thomasmcdonald)