My top picks for social media news this week include the buzz around SXSW products, Facebook Deal subscriptions, March Madness, Twitter’s Birthday, and an article on how to get paid news free with a “social loophole.”
Who Won The #SXSW Battle?
SimplyMeasured took a look at #sxsw hashtag chatter on Twitter during the interactive portion of the conference to determine which products garnered the most buzz. The winners were GroupMe for messaging service, Foursquare for check-in service, and iPhone for mobile platform. View the following charts to see the breakdown of contenders.
Twitter By the Numbers:
This week, Twitter turns five. On March 21, 2006 @jack (Jack Dorsey) sent the first tweet. Five years later, around a billion tweets are sent within a week. Wow.
Here are some of the attention-grabbing stats listed on Twitter’s blog:
- 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
- 1 week. The time it now takes for users to send a billion Tweets.
- 50 million. The average number of Tweets people sent per day, one year ago.
- 140 million. The average number of Tweets people sent per day, in the last month
- 572,000. Number of new accounts created on March 12, 2011.
- 460,000. Average number of new accounts per day over the last month.
- 182%. Increase in number of mobile users over the past year.
The madness has begun! NCAA Basketball fans, if you want to keep up with the scores or check your bracket(s) on the go, there are several apps you can use. Apps include ESPN Bracket Bound 2011 (for those in ESPN tournament), NCAA March Madness on Demand (Watch games live), and NCAA Fan Zone – March Madness (Scores) – and they’re all free.
Who’s going to take the win? According to a study completed by Zeda interactive, internet fans top picks include Syracuse, Duke, Kansas, and Wisconsin. So far, these teams have had the highest positive online buzz rankings.
Facebook Deal Subscriptions:
This week, Facebook is urging users to subscribe to their Deal service. With Groupon and LivingSocial, users learn about deals from daily emails and sharing among friends. Facebook appears to be trying to achieve this same stickiness, and is urging users to subscribe to Facebook Deals and invite their friends to subscribe as well. Those who subscribe will soon receive news feed updates about local deals.
I read an interesting article today titled “The Google Loophole Has Become The Facebook/Twitter Loophole.” It discusses how paid online news websites, such The Wall Street Journal and The New York Times (which just announced a digital subscription), actually have loopholes where people can read for free. The main point of the article is that this loophole is shifting from search to social. For example, The Wall Street Journal allows free access if you type the article name into Google. The New York Times mentioned yesterday that they will be offering a new type of “loophole” for Facebook and Twitter users. All readers who come to the NYT through Facebook or Twitter will be able to read for free.