Feedback co-founder Dean Browell is featured in an article on UTalkMarketing.com, UK’s leading marketing website dedicated to client-side marketers. Dean shares his thoughts on what it really takes to be a social business. Check out the full article here and get the takeaway below.

“Dean Browell, executive vice president at social media strategy company Feedback, part of Worldwide Partners Inc, agrees that they are few businesses that would not benefit from being social.

However, he points that businesses themselves should not get too hung up on definitions of social media and social business – as their customers give it a second’s thought.

“Consumers just simply operate online and nearly everything they do contains some social element, peer validation or interactive possibility,” he explains. “The only part of social media that is a fad is actually calling it, ‘social media’.”

This isn’t the first time Dean has been featured across the pond. See what Dean inked in June 2011.

Socializing during business is a lot different today than it was years ago. Like, bigtime.