The social space online changes rapidly. Feedback stays on top of emerging media news so you don’t have to. Here are the must-read social media articles of the week of September 4, 2011.
Google Acquires Zagat
Google has purchased Zagat, popular restaurant review site, for an undisclosed sum that is estimated at less than $66 million. Google made the purchase to improve its local products. As stated in the Google blog, “Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.”
Facebook Testing Page Recommendations
Facebook is testing a Page recommendation widget, which prompts users to write a recommendation for a Page. Facebook is hoping this widget will make it easier for friends of reviewers to find and connect with Pages. When questioned about the widget, Facebook responded by saying “We’re always testing new features with small percentages of users to provide us feedback to help improve the service. The tests inform many of the improvements we make to the site and help shape new products.” Facebook is also testing friend’s filters in the news feed: http://mashable.com/2011/09/08/facebook-news-feed-changes.
Twitter’s Active Users
We finally have a pulse on how many active Twitter users there are. Typically, Twitter likes to share number of users, which is currently around 200 million, rather than active users. This week, Twitter finally broke the news that there are over 100 million active twitter users logging in at least once a month and 50 million active users logging in everyday. Adding to these stats, Mashable explained that “Twitter now hosts roughly a billion tweets every five days, 230 million tweets every day, and has hit a new record for tweets per second: 8,900.”
Apple should be grinning over the recent study completed by J.D. Power and Associates on Smartphone satisfaction. The study, which surveyed 6,898 Smartphone owners, found that Apple Smartphone’s had the highest customer satisfaction. Criteria included overall satisfaction, performance (35%), ease of operation (24%), Smartphone features (21%), and physical design (20%). Apple scored 830 points based on a 1,000-point scale. The industry average, for comparison, was 788 points. HTC was the closest to Apple with 801 points. See the full study here.
Speaking of Smartphone’s, how is the average consumer using them? According to a recent study by Pew Research, Checking in on apps like Foursquare are at the bottom of the list. The survey, which was conducted on 2,277 adults, found that 92% of Smartphone users send and receive texts whereas only 12% checkin on geolocation services. View the charts below to see how Smartphone activities rank: