Beer tastes even better if you’ve got a nice piece of technology to go along with it.
Craft brewers are starting to take to mobile apps and the web to get their message out and strengthen the worldwide community of good beer drinkers. This trend was covered in a recent article on Sparksheet, the moral of the story being:
Whether it’s through Facebook pages, check-in apps or hashtags, craft brewers are giving macro-produced beers – and their marketing whiz kids – a run for their money. Most craft brewers live by a simple motto: No crap on tap. And now they’re bringing that philosophy to the digital marketing space.
Craft beer has a soft spot in Feedback’s heart, so much that one of our own, Dean, is regularly called on to speak at the annual Craft Brewers Conference. This got Dean quoted in the Sparksheet article, though, knowing the writer also helped.
Dean Browell, Executive Vice President of Feedback Agency, a social media consultancy based in Richmond, Virginia and London, England, has been a longtime friend to the beer community and counts a growing number of impressive keynotes under his belt at the annual Craft Brewers Conference.
“Craft beer is a source of experimentation and taste that lends itself to discussion, exploration and more,” says Browell, whose PhD thesis focused on generational differences and online technologies. “It’s one of those drinks that sparks conversation and practically requires you to drink with others, daring interaction.”
Thanks to writer Paul Spicer for thinking of us. Shoot us a line at feedbackoffices[at]feedbackagency.com if you’re looking for beer recs, and be sure to reach out to us on all those craft brewer social networks.