Mar
30

Work It, Richmond Features Feedback

by Feedback

One of Feedback’s founders, Dean Browell, was interviewed for the Richmond, VA publication “Work It, Richmond” – an excerpt is below:

Tell us the basics: Who are you, what’s your company’s name and how long have you been at this company?

My name is Dean Browell and I’m with Feedback – I’m one of the three partners who founded the company in 2009. We have offices here in Richmond as well as London.

We notice you have a PhD — that probably makes you different from a lot of other social media experts. What field is your degree in, and what led you to Feedback?

My PhD is in education, specifically looking at how different generations interact online. My research background is in ethnography, and we apply those research principles and a philosophy of listening to audiences and industries first before barreling into social media. Our insights and way of thinking end up helping way more than just social strategies.

Who are Feedback’s clients — actual brands or the marketing and public relations organizations that serve those brands?

Both, actually. We founded Feedback to work with brands and agencies of all types to help add intelligence and firepower to their audience engagement. For agencies we help provide helpful research that informs creative, public relations and more. Our research also helps train and augment what they offer in terms of social services. And we also work for a number of large brands directly, often interfacing with the firms they employ.  We’ve worked with everyone from The Martin Agency here in town to Camelbak in California, and we’re members of Worldwide Partners, Inc. – an international network of independently owned ad agencies.

Read the full interview here:
http://workitrichmond.com/people/dean-browell/

Mar
05

The Future of Tiles: An Initial Look at Windows 8

by Feedback

The next version of the Windows operating system will mark a drastic departure from fundamentals that Windows users have been familiar with since about 1995.

Windows 8 will give users a new core interface and design standards by including the Metro interface, a design spec initially deployed to Microsoft’s Windows Phone 7 system,  to its main screen. Instead of icons sitting on a desktop, applications purchased through Microsoft’s upcoming online store as well as some system-level programs will appear in an easily arrangeable array of tiles. It’s very reminiscent of the manner in which organization is done on a device like the iPad.

Windows 8 is a rather daunting advancement for PC users, and even to a reasonably experiences Windows 7 user, there might be a bit too much experimenting required for a firm grasp on the operating system is apparent. Tablet users might enjoy the gestures that Microsoft have developed for the system software, but there are no hints to what these operations are right out of the box, per se.

Ultimately, the interface has been redesigned for information efficiency, rethought for the always-connected nature of the PC, and reorganized to simplify common tasks using the software. When this modernized vision of Windows is combined with how app development has evolved, a significant new battleground emerges: the Windows 8 Start menu.

Seeing the Start menu in action makes the design decisions of the Metro interface clear: information is the new icon. A nice-looking sprite that represents a program does nothing but identify itself. Windows 8 allows for the entire tile space to be used to not only identify an application, but quickly convey a summary of relevant information.

Comparatively, a standard Apple motif allows for icons to have overlays with pretty universal numerical indicators which simply note how many notifications the app have for the user to review.

With its focus on displaying information, requests can be made to services like Facebook to get updates on the latest news in your feed directly on the tile itself, serving to alert the user that something has changed and needs the user’s attention–a call to action that entices the user to check his social responsibilities to respond to a message or notification on the service.

Social networking apps, in particular, might have to fight to do some heavy fighting and innovating to succeed with staying on the first page of the Start menu. Simply pulling details to publish on the tile from a timeline or a news feed might be standard fare, in the new Windows environment.

The operating system seems to be, at heart, designed for some manner of tablet deployment. Menus and toolbars in integral applications such as Internet Explorer and Mail applications are hidden in the top and bottom edges of the screen, requiring a swipe from the edge gesture to activate. Otherwise, a user might not know they were there.

For all of this, Windows 8 still has a ways to go, and many more improvements will be made to the system as time edges closer to its intended release date, most likely calendar Q3 2012.

 

- Brad Carr