One of Feedback’s founders, Dean Browell, was interviewed for the Richmond, VA publication “Work It, Richmond” – an excerpt is below:
Tell us the basics: Who are you, what’s your company’s name and how long have you been at this company?
My name is Dean Browell and I’m with Feedback – I’m one of the three partners who founded the company in 2009. We have offices here in Richmond as well as London.
We notice you have a PhD — that probably makes you different from a lot of other social media experts. What field is your degree in, and what led you to Feedback?
My PhD is in education, specifically looking at how different generations interact online. My research background is in ethnography, and we apply those research principles and a philosophy of listening to audiences and industries first before barreling into social media. Our insights and way of thinking end up helping way more than just social strategies.
Who are Feedback’s clients — actual brands or the marketing and public relations organizations that serve those brands?
Both, actually. We founded Feedback to work with brands and agencies of all types to help add intelligence and firepower to their audience engagement. For agencies we help provide helpful research that informs creative, public relations and more. Our research also helps train and augment what they offer in terms of social services. And we also work for a number of large brands directly, often interfacing with the firms they employ. We’ve worked with everyone from The Martin Agency here in town to Camelbak in California, and we’re members of Worldwide Partners, Inc. – an international network of independently owned ad agencies.
Read the full interview here: