Feedback’s Danny Masting and Dean Browell, PhD have provided a discerning guest blog at Smart Insights discussing complacency in today’s social media marketing, both in the realm of insights and implementation:
Considering how fast social media came upon us, social media marketing has reached an interesting point in its evolution: complacency. Not in the media itself, nor in how users are behaving online, or in how quickly new spaces are popping up and evolving – but in how marketers are becoming comfortable in how they are using (and not using) social media.
This complacency is driven by marketers’ need to create short cuts in analysis and implementation without necessarily understanding the ground-level view of what it is they are analysing and implementing.
…We believe it’s important, as we face new social landscapes, that we do not immediately respond with complacency and a desire for efficiency and instead take the time to listen and seek out the right audiences.