May
06

Feedback celebrates the 75th anniversary of WPI!

by Feedback

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Feedback is proud to join Worldwide Partners, Inc. in celebrating their 75th anniversary!

Bonus points: see if you can find Feedback’s own Jeff Thompson in the group photo! (A higher-res version resides here.)

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May
06

Feedback’s Greatest Hits 2013, Vol 16

by Feedback

Here’s the social media news that caught our eye for the week ending on May 3, 2013!

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Instagram Now Lets Anyone Tag You [Or Brands] In Photos, Adds Them To “Photos Of You” Profile Section

UK.Gov passes Instagram Act: all your pics are belong to everyone now

This may very well be a case of the Government is trying to free up businesses and enterprise by reducing legislation – but we also don’t want to underestimate the Internet’s ability to freak out… something to watch as it progresses to Parliament and the House of Lords.

Chat apps have overtaken SMS by message volume, but how big a disaster is that for carriers?

Another trend that has snuck by many watching the social and digital space.

Retwact: A Tool for Fixing twitter’s Misinformation Problem

“Retwact tries to contain the damage (and)shame that comes along with spreading information that later turns out to be untrue…”

Nielsen: Facebook Declining In U.S. And On Desktop

So — grain of sale time.

The switch to mobile makes sense. The 10 million “lost” from Facebook user numbers… is an awkward statement. Consider that there’s an average of 3 million people who die each year, another 3 million who emigrate from the US (who could still be on Facebook, just not using it IN the US), not to mention Facebook cracking down on users who are underage, fake and spam accounts — and are we talking about a certain amount of activity here? It’s hard to tell since Nielsen can’t confirm these “lost” people actually went anywhere — if they defected to other networks or… um… just died.

Point being — take any decline under 20 million with a grain of slat when we’re talking about a user base of over a billion…

Bud Light Offers Proof That Facebook Ads Work

Now we might not always recommend a case of Bud Light, but as a case study, it’s worth a look…

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We post stories like these and our thoughts about them on our Twitter profile and Facebook page — be sure to follow us to get the latest!

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Apr
26

Feedback’s Greatest Hits 2013, Vol 15

by Feedback

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AP Twitter account hacked, makes false claim of explosions at White House

In a tough couple of weeks for news getting things wrong, a hack on the social media side isn’t helping!

Data Science of the Facebook World

Fascinating use of Facebook data of macro behaviours from Stephen Wolfram.

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Keep an eye out for our UK office’s perspective on the Facebook Home launch and other news stores via our Facebook page and Twitter feed!

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Feb
14

Feedback Internships 2013

by Feedback

Feedback is happy to announce our 2013 search to fill our summer internship program!

Interns would be working with our research team on international ethnographic research and strategy projects with occasional opportunities for social media implementation depending on skill set.  Past interns have come from various backgrounds including Communication, English, Psychology and Sociology. Because of such diverse backgrounds we try to cater our internships to fit the needs and interests of each student.  We offer paid and for credit internships.

So, if you’re interested in working with us this summer or know someone who would –  submit a resume, cover letter, and any additional work of interest to brittney@feedbackagency.com for consideration. If you have any questions or require more information please visit our website and feel free to bug Brittney.

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Dec
28

Happy New Year!

by Feedback

Feedback celebrates the year that was 2012, which was in many respects an Olympic year – from an office opening in London with bold new clients and Feedbackers therein – to a reinvigorated Richmond office curating the largest research and strategy projects to date among an ever-expanding kaleidoscope of industries. And 2013 looks to be even MORE incredible… Happy New Year all!

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Jul
18

“Avoiding the Social Media Complacency Trap”

by Feedback

Feedback’s Danny Masting and Dean Browell, PhD have provided a discerning guest blog at Smart Insights discussing complacency in today’s social media marketing, both in the realm of insights and implementation:

Considering how fast social media came upon us, social media marketing has reached an interesting point in its evolution: complacency. Not in the media itself, nor in how users are behaving online, or in how quickly new spaces are popping up and evolving – but in how marketers are becoming comfortable in how they are using (and not using) social media.

This complacency is driven by marketers’ need to create short cuts in analysis and implementation without necessarily understanding the ground-level view of what it is they are analysing and implementing.

…We believe it’s important, as we face new social landscapes, that we do not immediately respond with complacency and a desire for efficiency and instead take the time to listen and seek out the right audiences.

Read the full post here at Smart Insight

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May
21

Feedback: A ‘Perfect Partner’

by Feedback

Independent agency network Worldwide Partners Inc. has recognized Feedback with its coveted Perfect Partner award.

The Perfect Partner award recognizes agencies that are responsive, produce quality work, demonstrate high integrity and are passionate and progressive about the products and services they provide. Feedback representatives accepted the award earlier this month at the WPI World Meeting 2012 in Toronto.

Feedback partners Anna Lucas and Jeff Thompson accept the Perfect Partner award in Toronto.

WPI is the world’s largest independently owned agency network with $3.9 billion in billings and 90 agencies in 56 countries across the globe.

“We are not in business to win awards, but it is certainly nice to be recognized by peers for our efforts and this pushes us to continue working hard to exceed the expectations we’ve set for ourselves,” said Jeff Thompson, Feedback’s President and CEO. “We’ll continue to work hard to build one of the most respected interactive agencies and stay a step ahead as the media and communications industry changes on a near-daily basis.”

Feedback, whose clients include brands like CamelBak and The Vision Council, and numerous advertising and public relations companies, specializes in digital media strategy and big ideas backed by unique, thoughtful research. With 17 employees ranging from industry vets to a Ph.D. to bloggers and respected media industry analysts, Feedback is home to very distinct professionals in its offices in Richmond, Va. and the United Kingdom.

“Feedback approached us less than three years ago when they were starting up and it has been a thrill to watch them grow into a viable, fast, and respected agency,” said Al Moffatt, President and CEO of WPI. “We all look forward to watching this company grow and build its reputation as it expands its name into different industries and geographic locations.”

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Mar
30

Work It, Richmond Features Feedback

by Feedback

One of Feedback’s founders, Dean Browell, was interviewed for the Richmond, VA publication “Work It, Richmond” – an excerpt is below:

Tell us the basics: Who are you, what’s your company’s name and how long have you been at this company?

My name is Dean Browell and I’m with Feedback – I’m one of the three partners who founded the company in 2009. We have offices here in Richmond as well as London.

We notice you have a PhD — that probably makes you different from a lot of other social media experts. What field is your degree in, and what led you to Feedback?

My PhD is in education, specifically looking at how different generations interact online. My research background is in ethnography, and we apply those research principles and a philosophy of listening to audiences and industries first before barreling into social media. Our insights and way of thinking end up helping way more than just social strategies.

Who are Feedback’s clients — actual brands or the marketing and public relations organizations that serve those brands?

Both, actually. We founded Feedback to work with brands and agencies of all types to help add intelligence and firepower to their audience engagement. For agencies we help provide helpful research that informs creative, public relations and more. Our research also helps train and augment what they offer in terms of social services. And we also work for a number of large brands directly, often interfacing with the firms they employ.  We’ve worked with everyone from The Martin Agency here in town to Camelbak in California, and we’re members of Worldwide Partners, Inc. – an international network of independently owned ad agencies.

Read the full interview here:
http://workitrichmond.com/people/dean-browell/

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Jun
22

A UK Article

by Feedback

Feedback co-founder Dean Browell gets inked on iMedia UK, a subsidiary of marketing publication iMedia Connection but, like, in the United Kingdom. Read More »

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Oct
19

On Geolocation: Excerpt from GRID Magazine

by Feedback

From Richmond GRID (@richmondGrid), Autumn Issue:

Excerpt below from a feature on geolocation apps, popularity and more from Feedback, Inc’s Dean Browell (@dbrowell).


So who’s in your pocket these days – Foursquare, Gowalla, Yelp, Facebook Places, or other?  Why one over the other?

I’m partial to Foursquare, interested in ShopKick, find Yelp helpful and will try anything.  Just watching the landscape.

So what’s the deal with Facebook Places?  Plan to use it, screw it, or could you care less about those knuckleheads in Palo Alto.

It’s important to not get distracted by just the check-in aspect.  Geo-location and even Facebook Places‘ role in it will be just as important for what it does for any of the 500 million + average users who never check in but nevertheless ends up impacted by the check-in data of others, such as choosing a restaurant or hospital based on who has been there or seeking the testimonial of a friend who they’ve seen has been there.

Who do you hope prevails in the geo wars?

For Foursquare and all the more geo-dedicated apps, there’s a long and storied history of innovating specialists having a place in the discerning consumer’s mind.  Just ask Apple or the entire craft brewing industry.

If you were sitting in the captain’s chair over at Foursquare or Gowalla, what would you say to Zuck?

“You were supposed to just take Microsoft’s money.”

Read the full article here…

Find more Feedback thoughts on Geolocation here…

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