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On Geolocation: Excerpt from GRID Magazine

Tuesday, October 19th, 2010

From Richmond GRID (@richmondGrid), Autumn Issue:

Excerpt below from a feature on geolocation apps, popularity and more from Feedback, Inc’s Dean Browell (@dbrowell).

So who’s in your pocket these days – Foursquare, Gowalla, Yelp, Facebook Places, or other? Why one over the other?

I’m partial to Foursquare, interested in ShopKick, find Yelp helpful and will try anything. Just watching the landscape.

So what’s the deal with Facebook Places? Plan to use it, screw it, or could you care less about those knuckleheads in Palo Alto.

It’s important to not get distracted by just the check-in aspect. Geo-location and even Facebook Places‘ role in it will be just as important for what it does for any of the 500 million + average users who never check in but nevertheless ends up impacted by the check-in data of others, such as choosing a restaurant or hospital based on who has been there or seeking the testimonial of a friend who they’ve seen has been there.

Who do you hope prevails in the geo wars?

For Foursquare and all the more geo-dedicated apps, there’s a long and storied history of innovating specialists having a place in the discerning consumer’s mind. Just ask Apple or the entire craft brewing industry.

If you were sitting in the captain’s chair over at Foursquare or Gowalla, what would you say to Zuck?

“You were supposed to just take Microsoft’s money.”

Read the full article here…

Find more Feedback thoughts on Geolocation here…

Tags: #4sq, #rva, 2010, community involvement, Facebook, facebook places, Feedback, foursquare, Geolocation, GRID Magazine, new media, privacy, Richmond, Shopkick, social media, social network, technology, VA, yelp
Posted in Feedback News, Life, Social Media | No Comments »

Campus Social Media Blackout a Bust

Monday, September 20th, 2010

“The (social media) blackout isn’t really that bad. Anyone with a 3G phone can still view these sites on campus.” – Harrisburg University Student

I think it’s safe to say that we aren’t surprised at the results of Harrisburg University’s social media blackout experiment. Reports are trickling in that the number of students who actually went cold turkey without any social media for the week averaged between 10% – 15%. Students were found hiking to a local hotel to log into Facebook through the hotel lobby’s wifi. And of course, anyone with a 3G phone could access social media sites.

As listed on the Harrisburg’s website, the goal of the social media blackout was:

“To get students, staff and faculty to think about social media when they are not available.”

Many are reporting that this experiment failed. The most obvious observation is because trying to block social media in this day and age is nearly impossible. And with only 10% – 15% of the campus “playing by the rules,” is this a true assessment of how the university’s population is affected? Perhaps the university should have researched the campus first, as Feedback EVP, Dean Browell stated:

If the statement they want to make is that the students should re-evaluate their communication methods and the effect such methods have on their life, it would do great justice to their cause that they understand the lesson before it is taught.

Like we mentioned before, there were a lot of assumptions made without any research or in depth understanding of how/why certain audiences on Harrisburg’s campus communicate. How was communication and productivity measured beforehand in order to reach a true assessment of this experiment?

Perhaps it was a public relations stunt. If so, brilliant for getting your name out there! Even if Jimmy Fallon did say on NBC’s Late Night with Jimmy Fallon,

We all have smartphones, dumb ass.

- Heather (@hmillar13)

Tags: Harrisburg, Harrisburg social media, Harrisburg University, Harrisburg University social media experiment, social media and higher education, social media blackout, social media experiment
Posted in Feedback News, Higher Education, Life, Social Media, Thoughts | No Comments »

Feedback in Healthcare News: SHSMD Report

Wednesday, September 15th, 2010

Feedback was found all over SHSMD 2010 in Chicago, the annual conference for the Society for Healthcare Strategy and Market Development. The firm conducted a three-hour workshop on social media and strategy, participated in a lively panel on emerging media, roundtables and more.

Feedback also made the news:

Healthleaders article, “Stop Waiting for Social Media to Emerge” excerpted here:

Panelist Dean Browell, PhD, executive vice president for Richmond, VA, ad agency Feedback, said it best: “I know some of you are thinking, just let me retire before I have to learn this crap.”

Dean Browell was also listed as one of the top ten you need to get to know at SHSMD by Dan Dunlop, who later chronicled the Emerging Media pane l:

Dean Browell of Feedback was on the panel, so I knew it would be good – and even entertaining. Dean is the most grounded Ph.D. I know. And he is incredibly bright. The panel did not disappoint. It was informative and engaging. I thought the audience members asked really good questions and each of the panel members offered valuable insights. My favorite part of the presentation was when Dean said that MySpace is “dead to him.” If it isn’t quite dead, then it is on life support!

You can also see a video interview and highlights from the social media strategy workshop here at the CPM Marketing blog.

Tags: #hcmktg, #SHSMD, emerging media, healthcare, healthcare marketing, interview, sm, social media
Posted in Feedback News, healthcare | No Comments »

Feedback Announces New Client Wins, Year One, And More Team Members

Wednesday, September 8th, 2010

Team embarking on new client work in Europe, Caribbean and a cross-country tour

RICHMOND, VA – When the clock strikes midnight on September 8, Feedback, a social media research and consulting group, will have completed a whirlwind first year that included two dozen new clients in 16 states, tripling the team size at the Richmond offices, acceptance into Worldwide Partners Inc. (the world’s largest owner-operated global agency network), and some of the biggest speaking engagements of the founders’ careers in a variety of industries.

Immediately after the 8^th, Feedback embarks on a new year that includes clients in Europe, the Caribbean and South America, their second cross-country tour for a new national client, new office space and new employees.

Feedback is proud to announce a tremendously successful first year as well as the hiring of Jeff Kelley as Senior Experience Strategist, Brad Carr as Technology Specialist, and Brittney Trimmer as Experience Specialist. Kelley comes to Feedback from the public relations world, and previously served four years as a business and technology reporter with the Richmond Times-Dispatch. He is also the force behind the Richmond satire web magazine Tobacco Avenue.

“Our first year was not only full of crucial initial milestones, it completed many goals we had set for future years as well,” said Feedback CEO Jeff Thompson. “To take this from a glimmer to operating internationally in twelve months has been a fantastic journey, and we look forward to breaking more records in year two.”

Executive Vice President Dean Browell, who helped found Feedback with a PhD emphasizing generational differences online, added: “Hitting our philosophical goals were as important as hitting our financial ones. We have an incredible team of intelligent, creative people that work hard and play hard with the support of great partners and friends that do the same. Clients love that we love what we do, and that’s what you get when you combine results, expertise and passion.”

ABOUT US

Feedback, Inc has proudly differentiated itself with social media strategy formed from a research context, applying ethnographic research in the social space beyond simply Facebook and Twitter. A combination of high-level, research-informed strategies leading into expert implementation to complement and enhance marketing and PR efforts is why clients and agencies from around the world have contacted Feedback since it was formed in September 2009 by Jeff Thompson, Dean Browell and Experience Manager Anna Lucas. Because Feedback often operates behind the scenes, contact Feedback directly for client names we can share.

For more information, visit Feedback on the web at http://www.feedbackagency.com, on Twitter as @feedbackagency, on Facebook at http://www.facebook.com/feedbackfband by phone at (804) 893-3437.

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Tags: #rva, Feedback, feedback agency, feedbackagency, internet, new media, Richmond, social media, social network, technology, VA
Posted in Feedback News, healthcare, New Business, Social Media | No Comments »