Rendering is not representative of actual lab, which will clearly utilize hyper digital beaker technology
Our Target: The Bonnaroo Music & Art Festival in Manchester, TN – Bonnaroo was named one of the 50 Moments That Changed The History of Rock & Roll by Rolling Stone, while The New York Times said, “Bonnaroo has revolutionized the modern rock festival.”
Our Mission: Gauge the usefulness (and usage) of social media tools, explore and experiment with new ideas and trends of destination marketing, consider the effect of communication concepts from within and outside of the participants, and find out what innovations are coming from the crowds.
Featuring: Onsite, @dbrowell, @ideaman, @alucas9, @ScottTKE517
Homebase: @thomasmcdonald, @hmillar13, @bcarr & Brittney!
Details: The people, not institutions, drive social media trends. So when more than 80,000 online denizens converge for a vacation, we’ll see tens of thousands choosing how they communicate to those inside and out. What that communication does to help them prepare for, travel to, live within and reminisce after their chosen destination will say a lot about the current state of tourism online and where its going. Plus, what best practices can we observe from festival-goers, event organizers, bands, vendors and more?
Feedback will use four distinct personal accounts and personalities to cover one of the largest music and art festivals in the US, testing trends, performing live tests of multiple apps, taking a look at the communities and cultures that are reflected online, studying communications and, of course, having a blast watching how radically diverse acts and fans share experiences in person and online. The “best of” our live work will be featured on our Feedback channels and studied for post-event analysis. (Also be on the lookout for performances via Radio Free Feedback; if you’re going to Bonnaroo and from an ad agency or PR firm, or are a Friend of Feedback, let us know and we can organize a jam session!)
One of Feedback’s founders, Dean Browell, was one of the first people to broadcast social media content from the farm at Bonnaroo, covering the entire weekend via blog, Twitter, Brightkite, and more for the last five years. Now he returns with a company and team to continue that tradition as well as take it the next step: treat it like the incredible laboratory it is for the benefit of all of our clients, from travel and tourism to healthcare.
In Preparation: Ahead of our trip, we will be canvassing our clients and our partners to find out what they would like to know about how certain trends perform, apps, critical mass of usage, technology needs and what events they have that we should keep in mind for new ideas. If you have an idea or a question you’d like to see us pursue, just let us know! Just email Contact@feedbackagency.com or through our individual contact info, below or on Twitter.
21
Anna’s Social Media Picks of the Week (1/21/11)
by FeedbackThe Amazing Amazon Deal:
Google Offers:
More daily coupon news: Google will be launching their own deal service, Google Offers. The deal service will work much like Groupon and LivingSocial. Users will receive a deal of the day email and have an allotted time to purchase the deal. Google Offers appears to still be in the testing phases – but look out Groupon – there’s about to be a new coupon deal in town. As many are saying about Google’s failed attempt at buying Groupon (for $6 billion) and their subsequent plan to launch Google Offers, “If you can’t buy ‘em, beat ‘em”.
I love that a movie about social media won a traditional media award. Actually, it won several of them. The Social Network took home four Golden Globes this week for “Best Motion Picture, Drama”, “Best Director, Motion Picture”, “Best Screen Play, Motion Picture”, and “Best Score.”
Google’s CEO Switch:
Google has made some changes to their upper management this week, replacing CEO Eric Schmidt with co-founder Larry Page. Schmidt will still be working at Google as executive chairman. The change came as a surprise to many, and left people wondering, “Why Is Eric Schmidt Stepping Down at Google?” As Mashable reported, Schmidt’s current ownership stake at Google is worth $5.77 billion and he intends to sell half a million shares, the dollar equivalent of $335 million dollars.
Facebook & Feature Phones:
On Wednesday, Facebook launched a mobile app for non smart phone users. The app is compatible with over 2,500 mobile phones, and can be accessed via a data usage plan. For some global users, the first 90 days of accessing the data plan for Facebook will be free. The facts, from All Things Digital:
-Anna (@alucas9)