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	<title>Feedback &#187; Social Media</title>
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	<link>http://feedbackagency.com/blog</link>
	<description>feedbackagency  blog</description>
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		<title>Anna&#8217;s Social Media Picks of the Week (03/11/11)</title>
		<link>http://feedbackagency.com/blog/annas-social-media-picks-of-the-week-031111/</link>
		<comments>http://feedbackagency.com/blog/annas-social-media-picks-of-the-week-031111/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 20:35:14 +0000</pubDate>
		<dc:creator>Feedback</dc:creator>
				<category><![CDATA[News & Analysis]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#prayforjapan]]></category>
		<category><![CDATA[@alucas9]]></category>
		<category><![CDATA[available today]]></category>
		<category><![CDATA[donate]]></category>
		<category><![CDATA[explore v3.0]]></category>
		<category><![CDATA[facebook movie rentals]]></category>
		<category><![CDATA[facebook streaming movies]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[foursquare recommendations]]></category>
		<category><![CDATA[Foursquare update]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[iPad 2 retailers]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[people finder]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the dark knight]]></category>
		<category><![CDATA[tsunami]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[warner bros]]></category>

		<guid isPermaLink="false">http://feedbackagency.com/blog/?p=1947</guid>
		<description><![CDATA[My top social media news picks for the week of March 6, 2011: Facebook Streaming Movies: Warner Bros. is testing out streaming movies on Facebook with “The Dark Knight”. The movie rental costs users $3.00 (Facebook will receive 30% of revenues) and can be watched for 48 hours after purchase.  If the test goes well, [...]]]></description>
			<content:encoded><![CDATA[<p>My top social media news picks for the week of March 6, 2011:</p>
<p><strong>Facebook Streaming Movies:<br />
</strong></p>
<p>Warner Bros. is testing out streaming movies on Facebook with “<a href="http://www.facebook.com/darkknight">The Dark Knight</a>”. The movie rental costs users $3.00 (Facebook will receive 30% of revenues) and can be watched for 48 hours after purchase.  If the test goes well, we are likely to see more video streaming options on Facebook.</p>
<p style="text-align: center;"><a href="http://feedbackagency.com/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-3.08.57-PM.png"><img class="aligncenter size-full wp-image-1952" title="Screen shot 2011-03-11 at 3.08.57 PM" src="http://feedbackagency.com/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-3.08.57-PM.png" alt="" width="329" height="331" /></a></p>
<p><strong>Foursquare v3.0:</strong></p>
<p>Foursquare’s <a href="http://aboutfoursquare.com/foursquare-v3-0-set-to-launch-with-recommendations ">latest app version</a>, v3.0, has some innovative new features. They have done away with the &#8220;tips&#8221; tab and replaced it with an &#8220;explore&#8221; tab. The explore tab will look at your information (where you’ve checked in, who you’re connected with, your favorite places to check in) and what you’re looking for (nightlife, sushi, etc.) to show you what Foursquare thinks you’ll like nearby. You will also be able to see how many of your friends have been to a recommended place, and what reviews have been posted about it.</p>
<p style="text-align: center;"><a href="http://feedbackagency.com/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-3.07.40-PM.png"><img class="aligncenter size-full wp-image-1951" title="Screen shot 2011-03-11 at 3.07.40 PM" src="http://feedbackagency.com/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-3.07.40-PM.png" alt="" width="365" height="271" /></a></p>
<p><strong>The iPad 2 Available Today: </strong></p>
<p><strong> </strong></p>
<p>The iPad 2 has arrived. You can <a href="http://www.apple.com">order it online</a> now, and purchase it in store starting at 5pm local time. They will be sold at the Apple Store, AT&amp;T, Best Buy, Target, Verizon Wireless, Walmart and select Apple Authorized Resellers. Starting early today, people were lined up at Apple Stores all over the country in hopes of being some of the first to get the latest tech gadget.</p>
<div class="wp-caption aligncenter" style="width: 358px"><img title="Screen shot 2011-03-11 at 2.12.11 PM" src="http://feedbackagency.com/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-2.12.11-PM.png" alt="" width="348" height="262" /><p class="wp-caption-text">Image from CultofMac.com</p></div>
<p><strong>SXSW Interactive:</strong></p>
<p>South by SouthWest’s interactive portion was kicked off today in Austin, Texas. Five days of networking events, presentations, announcements and exhibits, all centered around emerging technology. For those of us who can’t be there, we can follow along with the hashtag #SXSW or visit our favorite social media news websites (such as <a href="http://techcrunch.com/sxsw/">http://techcrunch.com/sxsw</a>/) for updates.</p>
<p><strong>Japan &amp; Social Media:</strong></p>
<p>When a tsunami and an 8.8 magnitude earthquake tragically hit Japan this morning, many took to social media. Some families relied on social media to get in touch with their loved ones, and Google even launched a <a href="http://www.google.co.jp/intl/en/crisisresponse/japanquake2011.html">Japan earthquake person finder</a> to help victims and families locate each other.</p>
<p>There has been an overwhelming amount of support spread though social media channels:</p>
<p style="text-align: center;"><strong><a href="http://feedbackagency.com/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-3.30.03-PM.png"><img class="aligncenter size-full wp-image-1960" title="Screen shot 2011-03-11 at 3.30.03 PM" src="http://feedbackagency.com/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-3.30.03-PM.png" alt="" width="397" height="268" /></a></strong></p>
<p style="text-align: left;">-Anna (@alucas9)</p>
<div><span style="color: #0000ff; -webkit-text-decorations-in-effect: underline;"><br />
</span></div>
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		<title>Anna&#8217;s Social Media Picks of the Week (03/04/11)</title>
		<link>http://feedbackagency.com/blog/annas-social-media-picks-of-the-week-030411/</link>
		<comments>http://feedbackagency.com/blog/annas-social-media-picks-of-the-week-030411/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 23:03:30 +0000</pubDate>
		<dc:creator>Feedback</dc:creator>
				<category><![CDATA[News & Analysis]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#SHSMD]]></category>
		<category><![CDATA[#winning]]></category>
		<category><![CDATA[@alucas9]]></category>
		<category><![CDATA[behid the scene]]></category>
		<category><![CDATA[charliesheen]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[egypt]]></category>
		<category><![CDATA[emerging media]]></category>
		<category><![CDATA[guinness record]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[internet down]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[libya]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[social media picks]]></category>
		<category><![CDATA[society of healthcare marketing]]></category>
		<category><![CDATA[Team Coco]]></category>
		<category><![CDATA[tigerblood]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[whitepaper]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://feedbackagency.com/blog/?p=1932</guid>
		<description><![CDATA[iPad 2 Apple announced the iPad 2 this week. The iPad 2 is 33% thinner, has duel webcams, and new color options. The prices will range from $499 (for 16GB WiFi-only models) to $829 (for the works) and will be available on March 11, 2011. Watch the following video to see more about the new [...]]]></description>
			<content:encoded><![CDATA[<p><strong>iPad 2</strong></p>
<p>Apple announced the iPad 2 this week. The iPad 2 is 33% thinner, has duel webcams, and new color options. The prices will range from $499 (for 16GB WiFi-only models) to $829 (for the works) and will be available on March 11, 2011. Watch the following video to see more about the new iPad:<br />
<iframe title="YouTube video player" width="560" height="349" src="http://www.youtube.com/embed/Z_d6_gbb90I?rel=0" frameborder="0" allowfullscreen></iframe><br />
(For those who are TeamCoCo, watch a spoof on the commercial <a href="http://www.youtube.com/watch?v=USPz-EEpEVw">here</a>.)</p>
<p><strong>@CharlieSheen:</strong></p>
<p>You’ve probably been following the tirades of Charlie Sheen… actually I know some of you are (on twitter, at least). Charlie Sheen joined Twitter (<a href="http://twitter.com/charliesheen">@charliesheen</a>) this week, and gained a million followers in a little over 24 hours, breaking a Guinness World record.</p>
<p>Side note: Three Feedbacker’s made it into <a href="http://bit.ly/hknemz">the list</a> of Charlie Sheen’s top 10 followers. #Winning</p>
<p><strong> </strong></p>
<p><strong>Libya’s Internet Down</strong></p>
<p><strong> </strong></p>
<p>The government has shut down the internet for most of Libya, including the capital city of Tripoli. The Wall Street Journal reported, “U.S. firms that monitor global Internet networks reported that Web traffic in and out of Libya was disconnected abruptly Thursday afternoon local time and continued to be unavailable late Friday.” This is all too familiar to what we saw a few weeks ago in Egypt. Learn more <a href="http://online.wsj.com/article/SB10001424052748703580004576180750985273650.html?mod=googlenews_wsj.">here</a>.</p>
<p><strong>Behind the Scenes with Old Spice</strong></p>
<p>Old Spice brought you the man that smells like a man, man, and now they’re bring you behind the scenes of their latest commercial shoot. Take a look at the following video, which shows the creative process behind the latest Old Spice commercial:</p>
<p><iframe title="YouTube video player" width="560" height="349" src="http://www.youtube.com/embed/32TZSXG2y7E?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><strong>Healthcare Pick: Emerging Media Whitepaper</strong></p>
<p>Those who are members of SHSMD, take a look at the official <a href="http://www.shsmd.org/shsmd/pubs/emergingmedia/index.html">Emerging Media Handbook/Whitepaper</a> from SHSMD &#8211; Society for Healthcare Strategy and Market Development where Feedback&#8217;s Dean Browell wrote the introduction as the Chair of the Emerging Media Task Force.</p>
<p>-Anna (@alucas9)</p>
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		<title>Consider the Experience &#8211; Not the Buzzword</title>
		<link>http://feedbackagency.com/blog/consider-the-experience-not-the-buzzword/</link>
		<comments>http://feedbackagency.com/blog/consider-the-experience-not-the-buzzword/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 01:52:40 +0000</pubDate>
		<dc:creator>Feedback</dc:creator>
				<category><![CDATA[News & Analysis]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[brian mccarthy]]></category>
		<category><![CDATA[charliesheen]]></category>
		<category><![CDATA[john calipari]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[ochocinco]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[urban meyer]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://feedbackagency.com/blog/?p=1897</guid>
		<description><![CDATA[If you’re one of the fortunate folks like myself who have the opportunity to work with social media on a professional basis, you probably spend your days trying to enhance the profile of your company or your clients, pondering new ideas to help create a return on investment. At a certain point, it’s easy to [...]]]></description>
			<content:encoded><![CDATA[<p>If you’re one of the fortunate folks like myself who have the opportunity to work with social media on a professional basis, you probably spend your days trying to enhance the profile of your company or your clients, pondering new ideas to help create a return on investment.</p>
<p>At a certain point, it’s easy to lose what attracted us to social media in the first place: the opportunity to have a deeper connection with the things we love and are passionate about. But in examining social media from a non-vocational viewpoint, we can uncover concepts that translate into digital success in the business world.</p>
<p>Take sports as an example.  Beyond the raving narcissists like Chad Ochocinco (@<a href="http://twitter.com/#!/ochocinco" target="_blank">ochocinco</a>), a number of professional athletes have taken to Twitter and, without a publicist or PR person looking over their shoulder, embraced it like a newfound freedom to express themselves.</p>
<p>While this often proves controversial (@<a href="http://www.twitter.com/charliesheen" target="_blank">charliesheen</a>, anyone?), it’s also very personal and real.  How cool would it be to be retweeted by your favorite basketball player? It happens all the time. Or they’ll announce a meet-up or a charity event they’re involved in that you too can be a part of. But it’s not just the athletes. Coaches get involved too.</p>
<p>Former University of Florida football coach Urban Meyer (@<a href="http://www.twitter.com/coachurbanmeyer" target="_blank">CoachUrbanMeyer</a>) and University of Kentucky basketball coach John Calipari (@<a href="http://www.twitter.com/UKCoachCalipari" target="_blank">UKCoachCalipari</a>) routinely offer up little nuggets, like announcing honors for players or throw out updates on recruiting.</p>
<p>From the fan perspective, this is fun way to engage with our favorite sports brands and figures. The teams, companies and players become more human to us, we become bigger champions of them, and in return we watch more sports, buy more memorabilia, and buy more tickets. This is social media participation that provides us with an <em>experience</em>, not just a Twitter stream with the latest stats or scores, or a team having an online account for the sake of saying they have one.</p>
<div id="attachment_1907" class="wp-caption alignleft" style="width: 344px"><img class="size-full wp-image-1907 " title="nflpr" src="http://feedbackagency.com/blog/wp-content/uploads/2011/03/nflpr.jpg" alt="" width="334" height="363" /><p class="wp-caption-text">Interact with the head of the NFL&#39;s PR department.</p></div>
<p>NFL PR czar Brian McCarthy (@<a href="http://www.twitter.com/NFLPRguy" target="_blank">NFLPRguy</a>) is an active tweeter as well. Some of my favorite feeds to follow are reporters. I logged onto Twitter during the Heat/Knicks game the other night and ESPN.com’s Michael Smith (@<a href="http://www.twitter.com/mrmichael_smith">mrmichael_smith</a>) was livetweeting the game. All of a sudden, my experience changed and I was now watching the game with one of my favorite sports commentators.</p>
<p>What could be better than that? Actually being a commetator yourself. I looked up my favorite basketball team, the Los Angeles Lakers on Q&amp;A site Quora.com the other day and saw the question, “Why are the Lakers underperforming this season?” So I crafted an answer (if so inclined, find it <a href="http://www.quora.com/Why-are-the-Lakers-underperforming-this-season" target="_blank">here</a>) and responded as though I was working for SportsCenter.</p>
<p>Other people can now see and comment and add their own opinions to my post. Thanks to social media, I’m now part of the dialogue. It&#8217;s better than boxscores in the morning paper and, sometimes, even catching a game on TV.</p>
<p>When I think about social media for companies and non-profits, I consider the enjoying experiences I have in my personal life online.<em> If we create this for a client, will people use it? If so, how often? How will audiences use it? When? </em></p>
<p>Don’t just jump onto the latest social media buzzword hoping it&#8217;ll help you move more widgets. Instead, consider the ways it can create an enjoyable experience that people will want to come back to again and again. Do it right, and your returns are guaranteed.</p>
<p>- Thomas (@<a href="http://www.twitter.com/thomasmcdonald">thomasmcdonald</a>)</p>
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		<title>Um meme é universal/A meme is universal</title>
		<link>http://feedbackagency.com/blog/a-meme-is-universal/</link>
		<comments>http://feedbackagency.com/blog/a-meme-is-universal/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 21:44:51 +0000</pubDate>
		<dc:creator>Feedback</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advice dog]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[cyrillic]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[livejournal]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[memes]]></category>
		<category><![CDATA[oekaki]]></category>
		<category><![CDATA[portuguese]]></category>
		<category><![CDATA[scott pilgrim]]></category>
		<category><![CDATA[tenso]]></category>
		<category><![CDATA[USEnet]]></category>

		<guid isPermaLink="false">http://feedbackagency.com/blog/?p=1867</guid>
		<description><![CDATA[meme &#8211; (n.) in Internet culture, an idea that is shared digitally across a culture. Also, typically funny. When things on the Internet spread like wildfire as they often do, we might be tempted to assume that since we &#8211; the English-speaking Americans of the world &#8211; began using the web in earnest, that Internet [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>meme</strong> &#8211; (n.) in Internet culture, an idea that is shared digitally across a culture. Also, typically funny.</em></p>
<p>When things on the Internet spread like wildfire as they often do, we might be tempted to assume that since we &#8211; the English-speaking Americans of the world &#8211; began using the web in earnest, that Internet culture is ours and ours alone.</p>
<p>But that, of course, is not the case.</p>
<p>From the cryptic blogs in the Cyrillic alphabet hosted on LiveJournal blogs to the old oekaki online drawing boards in Japan, foreigners have contributed just as much as Americans to the humorous or interesting posts we find on eBaumsWorld.com, that are emailed to us by friends, or are shared on Facebook. Digital emoticons, for example, are now used by the masses but first started popping up in international Usenet groups, one of the first forms of large-scale message boards from the 1980s. A smile or frown emoticon says the same thing no matter your nationality.</p>
<div id="attachment_1878" class="wp-caption alignleft" style="width: 207px"><img class="size-full wp-image-1878 " title="tenso2" src="http://feedbackagency.com/blog/wp-content/uploads/2011/02/tenso2.png" alt="" width="197" height="433" /><p class="wp-caption-text">The Tenso meme, using a screengrab from Scott Pilgrim vs. The World</p></div>
<p>The principle of how an Internet meme catches on also applies to viral videos, save one crucial detail: creating memes requires considerably less skill and equipment to create, capture and share with the Internet. And unlike videos, a photo meme can transcend the language barrier. A video that begins in America may only reach an English-speaking audience; but a funny picture that requires no caption or language knowledge to understand could end up flying around the world.</p>
<p><a href="http://knowyourmeme.com/memes/tenso#" target="_blank">Tenso</a>, which originated in Portuguese, is a beautiful example of such a meme.</p>
<p>Tenso memes are typically four-panel comics that showcase something that might not have been obvious in the original image. In most cases, this is drawing attention to someone who has a less than desirable facial expression in a photograph. An example, shown right, is taken from a concert scene in the film <em>Scott Pilgrim vs. The World</em> where an extra has a rather absurd face that doesn’t fit in with the crowd so much.</p>
<p>There are several instances of Tenso photos popping up on a forum called “Fórum Uol Jogos,” a popular Portuguese-language destination primarily for Brazilian Internet denizens to discuss pretty much anything from the latest video games to silly pictures like these.</p>
<p>Many memes are images adapted from their original media (a music video or a movie, for example) and applied to other pictures. Take the meme simply known as Dorgas, in which a Brazilian forensics dog has its picture taken in front of a large supply of narcotics. In the meme, people place a quote bubble above the dog&#8217;s head, and meme participants change what the dog is saying. The head of the dog has even been Photoshopped into the wildly popular &#8220;<a href="http://knowyourmeme.com/search/memes?q=advice+dog" target="_self">Advice Dog</a>&#8221; meme, as well.</p>
<div id="attachment_1884" class="wp-caption alignright" style="width: 289px"><img class="size-full wp-image-1884  " title="Screen shot 2011-02-28 at 4.29.58 PM" src="http://feedbackagency.com/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-28-at-4.29.58-PM.png" alt="" width="279" height="203" /><p class="wp-caption-text">The Drago meme incorporated into the colorful Advice Dog meme.</p></div>
<p>Memes like this cross-pollinate on a near constant basis, turning pictures of a dog with a bit of text and point-blank humor into images that are instantly sharable and almost universally understood. It&#8217;s subtle humor that makes for big laughs and, if done correctly by a marketer, gives customers a reason to pay more attention to their brand.</p>
<p>So, to recap, memes must be:</p>
<p>- Simple.</p>
<p>- Funny.</p>
<p>- Universal.</p>
<p>&#8220;Language&#8221; is not necessarily included. Get all three of those right and you might have just created the next big Internet sensation.</p>
<p>- Brad (@<a href="http://www.twitter.com/bcarr" target="_blank">bcarr</a>)</p>
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