May
15

Global memes

by Feedback

To many people – if they even know what it is - ROFLCon may seem like a giant convention of geeks talking about nerdy things. And that would be correct.

The Internet is a treasure trove of the bizarre and comical content and this is no more evident than in the form of memes. Memes, while certainly funny and generally cute, have a power that many of us had not yet thought about until ROFLCon earlier this month: free speech.

After taking a week to reflect on the show at the Massachusetts Institute of Technology – attendees included many of the  faces from popular web videos, such as “bed intruder” Antoine Dodson, or My Drunk Kitchen’s Hannah Hart – one of the biggest takeaways I had was from a panel called “Global Lulzes,” which considered the international use of memes and social media, particularly in countries of political and socioeconomic unrest.

In the U.S., memes have been used for years to criticize society and politics in a way that is humorous and powerful, making statements against or for a particular stigma or leader. (Note, if you do not know what a meme is I suggest reading this). In lieu of the 2012 election, memes have been generated showing distaste for both the Republican presidential runner Mitt Romney and President Obama.

Consider:

In this country, such obvious jests on behalf of government officials are legal and welcomed as part of our First Amendment rights. In other countries, however, this isn’t the case, and as a result, political activism is taking refuge in the unassuming world of memes.

In Syria, for example, it is illegal to make fun of the president. As a result, many Syrians have had to self-censor the comments they post online, but Internet memes have been popping up since the beginning of the revolution in that country to showcase the public’s dissatisfaction with the regime.

Satire has been used for centuries to express displeasure with a political system. In today’s world, it is easier to reach the masses not with the printed word, but with an easy to alter and share image. The “it belongs to everyone” nature of memes enables anyone to take a picture and make it their own with just a few words.

I can’t help but wonder, however, how long it is before such statements are silenced. We are already noticing such actions with Facebook and Twitter posts, for instance, the Marine who was recently discharged after he criticized Obama on Facebook. And a judge in Virginia deemed that a Facebook “Like” does not constitute free speech, adding that employers can fire employees based on these interests. By clicking the “Like” button, though, are you not saying that you are in favor of what that page represents, whether brand or politician?

The main saving grace of memes, it seems, is the anonymity with which they are created and the simple objects that can be turned into a meme, such as, say, a duck. This keeps them off censorship’s radar, and keeps the individuals who make them fairly unattached to the content. For now, though, memes are and will continue to be a wonderfully funny and powerful tool in the protection of free speech.

- Brittney (@bntrim)

Mar
05

The Future of Tiles: An Initial Look at Windows 8

by Feedback

The next version of the Windows operating system will mark a drastic departure from fundamentals that Windows users have been familiar with since about 1995.

Windows 8 will give users a new core interface and design standards by including the Metro interface, a design spec initially deployed to Microsoft’s Windows Phone 7 system,  to its main screen. Instead of icons sitting on a desktop, applications purchased through Microsoft’s upcoming online store as well as some system-level programs will appear in an easily arrangeable array of tiles. It’s very reminiscent of the manner in which organization is done on a device like the iPad.

Windows 8 is a rather daunting advancement for PC users, and even to a reasonably experiences Windows 7 user, there might be a bit too much experimenting required for a firm grasp on the operating system is apparent. Tablet users might enjoy the gestures that Microsoft have developed for the system software, but there are no hints to what these operations are right out of the box, per se.

Ultimately, the interface has been redesigned for information efficiency, rethought for the always-connected nature of the PC, and reorganized to simplify common tasks using the software. When this modernized vision of Windows is combined with how app development has evolved, a significant new battleground emerges: the Windows 8 Start menu.

Seeing the Start menu in action makes the design decisions of the Metro interface clear: information is the new icon. A nice-looking sprite that represents a program does nothing but identify itself. Windows 8 allows for the entire tile space to be used to not only identify an application, but quickly convey a summary of relevant information.

Comparatively, a standard Apple motif allows for icons to have overlays with pretty universal numerical indicators which simply note how many notifications the app have for the user to review.

With its focus on displaying information, requests can be made to services like Facebook to get updates on the latest news in your feed directly on the tile itself, serving to alert the user that something has changed and needs the user’s attention–a call to action that entices the user to check his social responsibilities to respond to a message or notification on the service.

Social networking apps, in particular, might have to fight to do some heavy fighting and innovating to succeed with staying on the first page of the Start menu. Simply pulling details to publish on the tile from a timeline or a news feed might be standard fare, in the new Windows environment.

The operating system seems to be, at heart, designed for some manner of tablet deployment. Menus and toolbars in integral applications such as Internet Explorer and Mail applications are hidden in the top and bottom edges of the screen, requiring a swipe from the edge gesture to activate. Otherwise, a user might not know they were there.

For all of this, Windows 8 still has a ways to go, and many more improvements will be made to the system as time edges closer to its intended release date, most likely calendar Q3 2012.

 

- Brad Carr

Feb
13

Could Pinterest Knock Facebook Off Its Perch?

by Feedback

Lately, Pinterest seems to put the “P” in popular. The social network is on fire, and if you’ve seen the latest stats on the virtual pinboard you should know why. Natalie Brandweiner of MyCustomer.com shared that “According to Compete, the number of Pinterest’s unique visitors increased by 429% from September to December 2011 to reach 7.21m users and research by Shareaholic indicated the site has overtaken Google+, YouTube and LinkedIn for site referrals, generating 3.6% of referred traffic from January.”

Even as recently as this weekend Techcrunch reported that Pinterest has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users. (It is important to keep in mind that some of these stats are still speculation or determined through number of Likes on Facebook so are not true active user stats, yet.)

Okay, so we know that Pinterest is popular. But the question is, just how groundbreaking will it be? Dean Browell, PhD and EVP at Feedback, tackles that question in the UK’s MyCustomer.com:

Brandweiner writes, “With Pinterest’s more personalised approach for brands – particularly retailers – and growing popularity, how does the network fare against Facebook and could we have finally found a social platform to knock it off its perch?

Dean Browell from Feedback doesn’t think so. “There’s no way Pinterest will kill Facebook – it just isn’t the same network so can’t replace it,” he concludes. “But it can influence it. I think Pinterest will become and stay popular, in the vein of Tumblr with the possibilities of Twitter.”

So there you have it. It doesn’t look like the interest with Pinterest is going to wane anytime soon. My interest, however, is now more focused on how its success is going to influence the leading social networks.

-Anna (@alucas9)

Sep
20

A Look At The Inc. 1

by Feedback

The vacations are over. Back-to-school sales have come and gone, while big yellow buses rejoin the fray that is my morning commute. Talk of football fills the airwaves and Facebook feeds, letting us know that fall is (almost) here.

For me, the annual September release of Inc. magazine’s top 500 private companies (stretched to 5000 online) has been an autumn rite for as long as I can remember.

For the uninitiated, Inc.’s list is ranked by the percentage of revenue growth over a three-and-a-half year period by privately held, for-profit independent companies that meet some qualifying financial requirements. Some companies appear on the list briefly before going public. Other companies are stalwarts, like North Carolina software maker SAS, which has appeared on the list each year since 1981.

At Feedback, we’re frequently charged with surveying the social media landscape of entire industries, clients and competitors alike, to evaluate the overall usage and uncover best practices. For the purpose of this post, I thought I might do a quick audit of this year’s Inc. 500 No. 1 fastest growing company, ideeli.

If by chance you haven’t heard of ideeli, you’re certainly familiar with the concept: a members-only online retailer, a “Flash-shopping” site, with regular-if-not-daily emails offering merchandise for greatly discounted prices. While ideeli counts sites like Gilt Groupe, Rue La La and HauteLook among its main competitors, it’s a short leap to their much-ballyhooed geo-specific daily deal siblings, Groupon and LivingSocial. Most of ideeli’s thousand brand partners are in the fashion world, though offers for such things as travel present growth opportunities they are just beginning to explore.

So how is a company of this size and potential using social? At first glance, the answer is quite well.

On Facebook, multiple daily posts reflect their assets via pictures, as well as their sponsors and items of general interest to their more than 170,000 fans. Likes by the hundred and comments by the dozen are common within hours of posting.

The effort on Twitter is strong as well. Having cultivated a base of almost 26,000 followers with over 20,000 tweets since September 2008, the content and interactions really flow here. Chances are if you direct your message to @ideeli, you’ll get a personal response. At the time of this writing, there were twenty direct responses to individuals tweeting their questions or affections for this shopaholic’s dream.

In addition to their regular offerings, they also do what they call “Flash Friday” giveaways for an unspecified and far briefer time period that you can only participate in by following on Twitter and using the appropriate hashtag in your messages. Clearly, there is some serious social media savvy within the company’s Manhattan headquarters.

As a business that contacts its consumers regularly via email, you could give ideeli a pass if they failed to make use of a blog along side their other efforts. However, the clean design and presentation of information, as well as the availability of multiple RSS feeds at blog.ideeli.com provide a strong complement to the other promotional efforts, though it would seem with less traffic and far fewer interactions. I am somewhat surprised – given the adoption of Tumblr within the fashion community – that ideeli has not embraced that site and its potential to further engage with its clientele. A presumptive search for ideeli.tumblr.com gets forwarded back to the main site, where an unformatted page lies begging for completion and content (I know some who would be willing to help them out with that).

I’m somewhat obsessed with deal websites, so I was surprised to see a site that I had never heard of (though competitors Gilt & Rue were on my radar) top the Inc. 500. Who knows where they will place on next year’s list: Maybe they’ll go public or be bought out and no longer qualify. Or maybe they’ll find a goldmine in other retail sectors and continue to grow at this torrid pace.

Either way, I’m sure they’ll be keeping up with their strong efforts in social. If you’re looking for an example of a private company doing it right, look no further: ideeli’s the real deal.

-Thomas (@thomasmcdonald)

Sep
07

A Culture Emerges

by Feedback

At Feedback we are constantly exploring various demographic and geographic differences as they pertain to our clients. As a part of that, we also explore the various channels these audiences prefer, shun or flourish in at a given time.

There’s been quite a bit of chatter surrounding Twitter demographics and ethicity, however uncomfortable broaching the topic may be. One of the most interesting statistics to come out of it all are the levels of African American users on Twitter, because the figures are so disproportional to the overall U.S. representation.

A study done by Pew indicated that as of May 2011, 25 percent of African-Americans use Twitter as compared to 19 percent of Hispanics and only 9 percent of whites (note: these figures reflect the percentages of Americans as a whole who use Twitter, and not the actual makeup of the service, which is about half white and a quarter black).

A humorous but factual presentation by The Onion’s digital director, Baratunde Thurston – bluntly titled “How to be Black Online” – noted that while less than half of African-Americans have high-speed Internet at home, they dominate mobile broadband usage – nearly double that of their white counterparts. And the ease of Twitter (140 characters or less to update) and access to other people within the service makes it popular for use on mobile devices.

And lastly, a study suggested that Twitter adoption among African-Americans was based on the finding that they are more likely to have a greater interest than other ethnic groups in celebrity and gossip news. And thanks to the fall of MySpace, Twitter has become the online outlet of choice for celebrity drama. Plus, you can shout at them.

In my opinion, it’s the age of user as opposed to race that might be most indicative of how people are using Twitter.

The younger generations (teens and young twentysomethings) of Caucasians, African-Americans, Latinos, and others generally use Twitter as a public instant messenger. It’s more conversational than Facebook, and they can not only message their friends, but also tweet celebrities and read their tweets in real-time. Like Myspace, users can also personalize their pages with colors, designs, and different backgrounds.

Thurston also makes mention of the Twitter trending topics that dominate many evening chats (such as, #thingshoodratslove, #ghettohurricanenames, or #waystogetoffthephone) in the U.S., referring to them as, “blacktags.” It’s even a subject that has entered the halls of academia. From Slate:

Brendan Meeder thinks he’s got a good hypothesis about what’s going on. Meeder, a Ph.D. student at Carnegie Mellon University, has downloaded the tweets of more than 100 million users. (Twitter gave him special permission to do so for research purposes.) He’s been probing this collection to see how Twitter users interact with one another; he’s particularly interested in how trends begin and spread through a social network.

While analyzing his database a few months ago, Meeder noticed something strange—he found a cluster of hundreds of users whose profiles were connected to one another. When he looked up the users, he noticed that a lot of them were black. It’s in exactly these kinds of tight-knit groups that Twitter memes flourish, Meeder says.

“It’s my impression that these hashtags start in dense communities—people who are highly connected to each other,” Meeder says. “If you have 50 of these people talking about it, think about the number of outsiders who follow at least one of those 50—it’s pretty high at that point. So you can actually get a pretty big network effect by having high density.”

These kinds of bonds are obviously not unique to social media – rather, these are cultural distinctions we are merely seeing reflected inside. The nation’s African American community is finding its voice and community on the web, and that platform of choice is increasingly looking like Twitter.

In coming months, we’ll explore ethnicity, age and other personal traits and how different cultures interact online.

-Brittany (@britgary)

Photo credit:

Aug
30

A UK Article: What it really takes to be a social business

by Feedback

Feedback co-founder Dean Browell is featured in an article on UTalkMarketing.com, UK’s leading marketing website dedicated to client-side marketers. Dean shares his thoughts on what it really takes to be a social business. Read More »

Jul
21

Privacy and Specific Communities

by Feedback

I gave a talk at a recent event where I defined two different types of communities based on content and relative freedom. These two communities were “Free” and “Specific.” Allow me to explain in more depth. Read More »

May
16

The Bossman Cometh

by Feedback

As a social media company, at Feedback we notice two prevailing sentiments from corporate leadership.

No. 1: “We need to be on Twitter because [competitors’ names] are.”

No. 2: “I want to retire before I have to learn this crap.” Read More »

Apr
20

Media’s Lost World

by Feedback

If the newspaper industry could have its way, it'd probably prefer the Internet was never invented, and, if possible, throw Twitter and Facebook into a furnace.

Read More »

Mar
24

Big App-spirations

by Feedback

The other day I downloaded some mobile app I was referred to called Ditto. If you haven’t heard of it, all you really need to know is that it’s for groups of people to schedule get-togethers or something like that. For the purposes of understanding where I’m going with this, its specific purpose doesn’t really matter. Read More »