UPDATE: Note that we weren’t meant to see these new features just yet. As they were rolled out, Feedback took quick screenshots and analyzed the changes. Shortly after (as in, minutes) Facebook took itself off the internet for nearly 30 minutes in order to fix the changes, saying some prototypes had inadvertently gone live.

Hello from snowy Virginia!

Facebook unleashed a number of interesting tweaks today, but none so significant as the addition of the Page Login concept for administrators of Facebook Pages.

Now when you visit a Page you are an admin of, you can actually comment as you (previously when admins commented on a Page they administered it only posted as though the Page itself was responding). You can do this because you have an option to essentially login to Facebook as the Page.

When you do this, you then see the world as the Page, complete with a newsfeed wall – and in fact all of the Notifications are now the Notifications of the Page.

As the Page, you post as the Page, Comment as such, ask Questions (now integrated into Pages) and more. So now that you ARE the Page, how do you get back to being you? In the upper right, you can switch back to yourself, referred to as the, “primary account” and login.

Other tweaks to include the disappearance of Tabs; Photos accessed through Notifications create a pop-up window for browsing; and a new face-recognizing, Photo-tagging feature is also being rolled out. There’s a new version of Comments, based on Questions, being trotted out as well.

An example of the new pop-up photo viewer

The Next Web has more on the changes here.

-Dean (@dbrowell)

The Best Of…
The best tech, music and more from 2010

Best, Worst, and Surprise Tech of 2010:

Mashable came out with a list of the best win, flop, and surprise tech of 2010. The winner for 2010 was the iPad. The iPad proved to be a huge success; Apple sold over 8.5 million in 2010. Mashable chose Google Buzz as the biggest flop of 2010, and Groupon as the biggest surprise of 2010. Google Buzz, essentially a mesh of gmail and the status update, never took off. The deal a day service Groupon, on the other hand, is so popular it is now worth a reported $6 billion dollars (Oh, and did I mention, Google tried to buy Groupon…).

Best (i)Tunes of 2010:

What is the top music of 2010? According to iTunes, the top singles include Train, “Hey, Soul Sister,” Katy Perry, “California Gurls” (feat. Snoop Dogg), Eminem, “Love the Way You Lie” (feat. Rihanna), and Lady Antebellum, “Need You Now”. Best selling albums of 2010 included Eminem, Recovery, Lady Gaga, The Fame, Mumford & Sons, Sigh No More, and Jack Johnson, To the Sea. See full list here: http://bit.ly/haj6vf

More Best of Tech:

Other tech items that make my list include Microsoft Kinect, which is a controller free game console.1 million Kinect’s were sold in the first month. Also, the iPhone 4 turned out to be a huge hit in 2010, with HD photo capabilities, Facetime, and a multitouch display. What were your favorite technology items of 2010?

The Night Of…
Ensuring a fun-filled and connected New Years Eve.

Time Square Countdown:

Access Time Square from anywhere. The official time square ball holiday app counts down and shows footage of the ball drop. So for those who can’t make it to NYC for NYE, at least you don’t have to miss the show.

If you’re in Time Square on NYE and are the mayor of the Time Square Visitor Center by noon on NYE, you win 2 tickets to the official New Year’s Eve VIP Party. Details here.

SCVNGR+AE=4Charity:

If you are in Time Square for New Years Eve, you might like to know that SCVNGR is teaming up with America Eagle this New Years Eve. For every SCVNGR task you complete, SCVNGR/AE will donate $10 to Big Brothers Big Sisters.

Skal!:

IKEA has created the app, Skal!, which is a fun NYE toasting app. You pick your glass style and watch it fill with champagne. Clink glasses with the iPhone next to you and your contact information will be shared, and a snapshot photo will be taken of the cheers for you or your friend to post on Facebook or Twitter.

For the Kids:

Have kids? Jeff Kelley (@JephKelley) found this great website where you can set the time you want an animated ball to drop – be it 8pm, 9pm, 10pm, or 11pm. It even does the count down. So, change the clocks, put this website up, and the kids will think they’re staying up for the fun.

More To Come…
Looking forward to 2011

Is iPad 2 coming soon? When will Facebook update company pages (we’ve seen a sneak peek of what they’ll likely look like)? Will Verizon carry the iPhone in 2011? What new technology will we be introduced to at CES? With the ever-changing landscape of social media, I can’t wait to see what’s to come in 2011. Thanks for tuning into my picks of the week this year… exciting changes to come for my pick’s as well!  Happy New Year’s!

-Anna (@alucas9)

New Facebook Profiles:

Facebook profiles got a makeover this week. Profiles now include a snapshot with a brief summary of who you are and recent photos. You also now have the option to highlight your interests, give a more complete picture of how you spend your time, as well as highlight your closest Facebook friends. For more information, click here.

Tumblr Took a Tumble:

This week, Tumblr went down for over 24 hours. Planned maintenance on Sunday unintentionally brought the entire network down. A very apologetic blog post from Tumblr staff stated “Frankly, keeping up with growth has presented more work than our small team was prepared for — with traffic now climbing more than 500M pageviews each month. But we are determined and focused on bringing our infrastructure well ahead of capacity as quickly as possible.”

Google’s Most Searched of 2010:

This week, Google released their Search Zeitgeist for 2010, which highlighted the most popular search terms during the year. So what did the world Google? As Mashable explained,

“Chatroulette, the iPad  and Justin Bieber were the three fastest-rising search terms in 2010; Twitter and Facebook also made the list, at numbers eight and 10, respectively.”

New search terms that made the list were Haiti, Chile, “earthquake”, Lady Gaga and the Gulf of Mexico Oil Spill. Other top searches included world cup, iPhone 4, and Olympics. For a full list, go here.

World Map of Social Networks – December 2010:

Vincenzo Cosenza’s latest world map of social networks is out. Trends for web traffic data from Alexa and Google during the month were mapped out. The map shows that Facebook is ever increasing in their dominance. Other social networks on the rise include LinkedIn and Twitter.

Meme of the Week:

(Note: I am including this because I am a geek about my town and who knows when the next viral video will come from #RVA.) What started as a local YouTube video has turned into a national viral video. Last weekend at a Christmas parade in Richmond, Virginia, a Rudolph float went down after being punctured by a stoplight. It is hilarious.. er.. I mean tragic. The video now has over 500,000 views, and has been featured on The Today Show, Jimmey Kimmel, Tosh.0, Perez Hilton, Metro, and more.

Excerpt below from a feature on geolocation apps, popularity and more from Feedback, Inc’s Dean Browell (@dbrowell).

So who’s in your pocket these days – Foursquare, Gowalla, Yelp, Facebook Places, or other?  Why one over the other?

I’m partial to Foursquare, interested in ShopKick, find Yelp helpful and will try anything.  Just watching the landscape.

So what’s the deal with Facebook Places?  Plan to use it, screw it, or could you care less about those knuckleheads in Palo Alto.

It’s important to not get distracted by just the check-in aspect.  Geo-location and even Facebook Places‘ role in it will be just as important for what it does for any of the 500 million + average users who never check in but nevertheless ends up impacted by the check-in data of others, such as choosing a restaurant or hospital based on who has been there or seeking the testimonial of a friend who they’ve seen has been there.

Who do you hope prevails in the geo wars?

For Foursquare and all the more geo-dedicated apps, there’s a long and storied history of innovating specialists having a place in the discerning consumer’s mind.  Just ask Apple or the entire craft brewing industry.

If you were sitting in the captain’s chair over at Foursquare or Gowalla, what would you say to Zuck?

“You were supposed to just take Microsoft’s money.”

Read the full article here…

Find more Feedback thoughts on Geolocation here…

Steve Jobs described it as ‘Facebook and Twitter, meet iTunes’.

The capabilities of Ping include:

• Social music discovery: you can share music you’re listening to and see music your friends are listening to
• Follow and be followed: you can follow, and be followed by, friends and artists
• Share your thoughts and opinions
• Custom song and album charts: See top 10 lists customized by what your followers are listening to
• Over 17,000 concert listings: You can see upcoming concerts, and share concerts you are attending
• Easy integration with the iPhone/iPod Touch
  
• Available immediately

Our first thought? “Sorry, MySpace.  It was nice knowing you…”  Our second thought: Could anyone but Apple do this? Doubtful.  When you have over 160 million active accounts already using iTunes, it’s easy to see how this could catch on.  And before you cite Facebook’s half-billion users, consider that iTunes number doesn’t include the millions who download the software just as a music player/organizer/podcast feeder and never buy anything.

From the following screenshots, you can get a look at Ping, and see that it integrates seamlessly with the iPhone/iPod Touch.

The first screen shows an artist’s page, own-able by the performers themselves, which you can easily imagine would be a boon to the fan relations of all acts, big and especially small:

Next, the individual profile page, where you can share your musical taste with your friends and followers, even showing them what shows you’ll be going to.  This represents a tremendous opportunity, again for artists, but also for fan meetups and peer networking:

Finally, the ubiquitous “feed” page, where you see the most recent updates from the people you follow, what they’re listening to and what they’re buying:

Still think “how did we live without this?” is a bit hyperbolic?  Let us know your thoughts while we furiously refresh the iTunes download page.

- Thomas (@thomasmcdonald) & Anna (@alucas9)

The sun will come up.

Charles Barkley will say something unintentionally hilarious.

Facebook will emulate what it doesn’t buy.

On the latter point, Wednesday evening Facebook debuted Places. The premise and execution of Facebook Places is remarkably similar to the first two sentences anyone may use to describe any number of check-in applications: It’s a way to share your actual location with others online; it also allows you to observe where others have checked in. Where many other applications seek to go from that starter definition, be it MyTown with games, Foursquare with tips, Gowalla with stickers, or ShopKick with deals, Facebook has simply stopped limply (but maybe effectively) at the first point of entry.

There’s a few other tricks to Facebook Places, and the following video, dripping with a sincerity that suggests they have suddenly figured out something others haven’t, demonstrates them:

Also inevitable is that Walt Mossberg of the Wall Street Journal will be given a test run before most other humans. Unlike his usually predictably estatic review of Apple products (generally done in time for Steve Jobs to use an actual Mossberg quote as a part of his Keynote presentations), Walt was actually a bit matter-of-fact about Facebook Places. Not cold or harsh, just… well, “Meh” would probably be the most effusive meta-adjective I’d use.

This is because what may become the most short-term-advantageous thing about Places is what it does for others, including those other check-in services. The APIs that could come streaming out could hook into and help fuel the growth of any number of companies Facebook as threatened or tried to buy recently, several of whom (Gowalla, Foursquare and Yelp) actually appeared in some form on stage with Facebook for Places’ debut. And yes, businesses can claim their “Place” via a Page as we and others mused months ago.

And what about long-term? Well you can better believe Facebook didn’t debut this to merely dip a toe in. Cross-platform geo-location ads, sacks of data on visitations and total domination of the “place” space is clearly a mid-term goal. Actual quote from Zuckerberg: “…certainly you can imagine these things in the future.”

We have been recently musing on the concept of “place” (including, “How Location Could Change The Future of Pages” last March) insofar as the web toys with tying itself to real-world geographies and the inherent opportunity and fear laden in those watching this wrestling match happen. But one thing we’ve always said about Facebook — their nearest, truest competitor in a spiritual sense was never MySpace, but Windows. They want to be the start, constant and end of the web for many people — the entry point in. And for many, they are. So now marry location ontop of that and you can begin to see how powerful they could become for the general public. For and to the general public, I should say. Being in Facebook, as a valid location that people actually visit in real life as well as “Like” could become the equivalent of having your name and address in the phone book in the 80′s and being a store that’s in the Mall. You want to be “seen” there- and now you can, by friends who aren’t even nearby to see you.

This, of course, begs the privacy question. But if we rest for a moment and assume that this is about who you allow to see your location, we can hopefully still talk about “place” and Facebook’s role in it in a rational fashion. I could choose to not tell a single friend where I was on Facebook and still find it incredibly valuable to know that a restaurant I hear about in Richmond, VA called “Strange Matter” has been visited by several of my friends, I could reference it in a Status Update and get real recommendations of what to eat there and tips such as bringing your own quarters for the vintage arcade games. 3/4 of that scenario already happened pre-Places, but now I could potentially verify that it’s a cool place that several of my less chatty friends have also patronized recently. It becomes an early indicator for me in a single search, allowing me then to pursue more info through other means (Yelp reviews, call-outs for other recommendations on Twitter, etc.).

Facebook Places doesn’t change the game as much as it does solidify it, make it whole and, likely, make it ubiquitous. What it does more than really innovate is fire a cannon in a battle previously fought by slingshots as it brings its half-a-billion active audience into the check-in game. But don’t be distracted by the battle to see whose or what type of check-in system wins. Instead, start to look ahead, with us, at what this will mean for the intersection of real and web location in the years ahead.

-Dean (@dbrowell)

UPDATED August 19, 2010: Not that Facebook Places is available in #RVA just yet. #Fail #FacebookPlaces, #Fail.

One last note: Notice that Places logo? As TechCrunch points out: “It’s a 4. In a Square. Yeah.“

Is there a direct correlation between integrating social media campaigns in higher education and increased quality enrollment and dollars raised?  According to real time success stories and the survey report, “Wondering what works?  The changing marketing mix in higher education” from Lipman Hearne and CASE, the answer is a resounding YES. Institutions that have integrated strategic social media campaigns with traditional marketing/advertising efforts have seen a wide margin of positive results.

Lipman Hearne and CASE partnered together to survey 212 CASE member institutions including liberal arts colleges, master’s level universities, research institutions, community colleges and a number of independent primary and secondary schools.  The research reveals significant data centered around marketing dollars spent and positive ROI when campaigns include social media strategies.

Key findings:

• Investors in research and planning were more likely to deploy more – and more varied – marketing efforts.

The extra effort seems to be paying off:  Of those moderate to heavy investors, 71 percent reported that marketing efforts had a positive impact on the quality of their applicants.

• Print publications aren’t dead

Data reveals that an increase in spending on interactive media (such as web microsites, online tours, student blogs, etc.) does not appear to be coming at the expense of print publications.

• Between FY ’08 and FY ’09, 55 percent of institutions surveyed allocated more to interactive; and 52 percent allocated more to social media

Moderate-to-heavy investors in interactive were more likely than average to report a positive impact on website hits, enrollment yield, quality of applicants, total philanthropic giving and the percentage of alumni who give.

• Those who were putting social media eggs in their basket were not only keeping that basket diversified – they were also bolstering their interactive marketing spending.

The moderate-to-heavy users of social media were actually spending less overall per student on marketing activities.  The moderate-to-heavies spent $83 per student, and the light-to-non-users spent $121 per student.

• When comparing institutions that worked with outside firms on specific activities with institutions that went solo, data revealed that having outside partners made a difference.

Institutions that partnered with outside firms for digital advertising saw more positive results on enrollment yield (88 percent compared to 67 percent) … and positive total giving results (76 percent compared to 49 percent).

For the full report, please click here.

It’s important to note that implementing a “strategic social media campaign” does not equal, “Let’s create a Facebook page and Twitter account and recycle our press releases online.”  First, ask yourself some key questions:  Are your target audiences even on Facebook and Twitter?  How are your target audiences using social medial channels?  What are the institution’s goals in utilizing social media channels?  Is it to improve your image, increase number of enrollments, increase the caliber of applications, increase the number of dollars raised for the annual fund, raise money for a capital campaign?  What about other social media channels, like YouTube and LinkedIn?

A strategic social media campaign should include extensive research to determine appropriate strategies to achieve desired outcomes.

-Heather (@hmillar13)

Like it or not, with the influx of new media and viral marketing, higher education can no longer control its message or perception. In essence, hardly anyone can control public perception anymore. What organizations can do, however, is try to influence that message and communicate/market in the most strategic/effective way.

After working in higher education myself for over ten years, I think it’s safe to say the means of communication and marketing has changed … an obvious understatement. From marketing the institution to prospective students, to communicating with current students/faculty/staff to engaging with younger and older alumni alike, higher education institutions have had a difficult time embracing new media to attract and sustain communication with their constituents.

Higher education marketing and communication strategies must adapt to stay afloat and compete in today’s economy. How many print brochures do you think the average junior/senior in high school receives from prospective colleges and universities? If you stripped away the college logo and tagline, could you decipher major differences between the marketing materials and what they are trying to “sell?”  How many juniors/seniors in high school read the newspaper … in print?  Remember your audiences and respect how they are communicating in today’s world.

Luanne Lawrence, Vice President of University Advancement at Oregon State University said in response to their new media campaign, “Powered by Orange,”

“It’s scary to relinquish control of your message. But when you build a loyal community, it does your work for you.”

Right now, my two favorite social media campaigns for higher ed are yielding amazing results. Oregon State University’s social media campaign caters more towards prospective students and influencing the reputation of the university by including all constituents. The campaign launched last spring. School enrollment has soared, first-time donations by alumni were up and visits to the OSU website grew exponentially.

Macalaster College happened into a social media frenzy. A seemingly innocent self-parodying video on YouTube, “President’s Day at Macalester College” initially designed to attract and engage alumni, ended up reaching over 55,000 viewers. Annual fund donations spiked. The self-proclaimed non-technology savvy college president had a change of heart. President Brian Rosenberg of Macalester College had never blogged, tweeted, and he wasn’t on Facebook. He learned first-hand how new forms of social media “have more potential to connect audiences across both generational and geographic boundaries than do virtually all previous forms of communication.”

This isn’t a sales pitch. It’s reality. Pay attention to your audiences. Embrace new media … and accept the fact that the old adage of “controlling your message” is obsolete.

- Heather (@hmillar13)

Twitter’s ad model for Promoted Tweets is based on a per-thousand buy of viewers who will see a Tweet at the top of their search results that has been chosen for “promotion” by a paying company. This result will reside at the top regardless of when it was posted, meaning companies can circumvent the deafening cry of other Tweets about the same subjects that could bury their comment over time or over frequency.

This also makes for an interesting paid-placement opportunity for dealing with public relations nightmares, or quickly reacting to industry or popular trends, shoe-horning in a brand’s thoughts into every search.

The actual form of the ad? Essentially it’s just a “Golden Tweet” or “Timeless Tweet” that has all the same properties of a normal Tweet, plus “promoted” tag, that allows for interaction as normal and obeys all rules except for the chronology. Presumably this timelessness is how it will be inserted even in search queries from third-party applications.

One underreported function is that company’s appear to be able to promote Tweets they didn’t generate. In other words, a Tweet selected for promotion may be an incredibly positive review, for example. Consider industries such as healthcare, where slim official Tweeting by hospitals means meaningful Tweets are buried under a flood of job posts, etc.

Promoted Tweets is an interesting and unique development from Twitter, who before now has eschewed advertising and frequently stated they were interested in models that did not deviate from Twitter’s core functions (i.e. an integrated advertising design rather than interruptive such as banner ads). The success of Promoted Tweets and the other models coming in subsequent “phases” remains to be seen, but in my opinion appears promising.

-Dean (@dbrowell)