At Feedback, we’re looking forward to watching Tumblr mature as a web and mobile content creation service, both as a personal platform and for businesses, particularly companies in the media world with a steady stream of words and pictures to post online. We believe that Tumblr’s power will be fully realized within the next year with new features and support that will give even the casual-est Internet users who may not have a lot to say a rather personable community to express themselves. (We would be remiss not to mention that New York-based Tumblr recently opened its second office here in Richmond.)

Founded in 2007 just as Twitter began collecting its initial momentum, Tumblr’s ease of use was pretty unparalleled considering the other blogging services that were out at the time. It made the blogging process simple, but on the back end, it also incorporated a feed where you can follow other “Tumblrs.” It looks much like a Facebook wall or Twitter stream, but it’s even more simplified – and that has made all the difference.

Composing posts with the Tumblr interface much easier than blogging services like WordPress or Blogger with the ability to categorize the types of posts that users make. For instance, if your post is expressed through words, you compose a Text post. If you found a great picture that you want to share, a Photo post would be appropriate. Not near a computer and want to leave some thoughts on your blog? Found a thought that someone else articulated so well that it stands without context? The Quote or Chat option can handle that with ease.

Tumblr is also made for posting from mobile devices, so if you’re an iPhone, BlackBerry or Android user, it’s never been easier to pop content up on the fly.

In addition to becoming a nexus for content of any nature — magazines like GQ, The Atlantic and the National Post have accounts on the service — Tumblr promotes popular and trending blogs within its own network based on recommendations of its users into the Tumblr Directory. Directories – which are in the process of being overhauled to be more easily searchable, according to Tumblr founded David Karp – is a listing of the most influential blogs categorized into keywords such as “historical,” “fashion,” “cute,” “gaming” and more. Every Tuesday, hundreds of users place their seal of approval on popular accounts and moderators add the best to the hall of fame-like status of the Directory.

The social aspect of the service has been simplified as well. All posts have a heart icon akin to Facebook’s Like button, and, as we opined earlier, such feedback is key to any online community. You follow users that have interesting thoughts by clicking the plus sign that appears in the top right corner of all Tumblr blogs. Reblogging, a term that’s become pretty common across the services, is less a sharing mechanic and more of a conversation tool. Posts become threaded conversations and not just a means to copy and paste someone else’s writings to your blog.

Today, the network has broken through the top 100 most trafficked websites on the Internet and continues to grow as it stands its ground against long-standing blogging and interactive media alternatives. Tumblr is also experimenting with a super cool ad model to maximize how attractive the service it is to users who might call it their new blogging home, too.

An "advertisement" on Tumblr, if you can even call it that. Tracked #cars tags aggregated onto a page sponsored by Top Gear. Sweetness.

The only ad campaign that I could spot is one highlighting the BBC’s Top Gear program in the #cars tag channel. It advertises the show, sure, but it does so in a way that you almost don’t notice. It’s nothing but a page full of car posts and pictures, curated by volunteers who pick the best posts to be delivered to those who wish to track the #cars tag. There are then two reasonable, standard-size banners opposite the content timeline that are not intrusive and ultimately relevant to just about every motorhead that might venture onto that page. But seriously, if you’re a fan of cars and you haven’t heard of Top Gear, I have doubts about your fandom.

Anyway, enough talking about it. I encourage you to check out Tumblr and get to know it before everyone else does.

-Brad (@bcarr on Twitter, and carrtrubl on Tumblr)

YouTube Video Editor:

You can now do quick editing to a video on YouTube. This week, YouTube announced a cloud based video editor that allows you to trim a video and replace background noise with music. To learn more about this feature, go here: http://bit.ly/dzsyZG

Like Even More on Facebook:

Ever like a comment someone posted on Facebook? As of this week, now you can now show it. Facebook is now allowing users to like comments on posts.  See an example below:

Twitter Places:

On Monday, Twitter launched a new feature called Twitter Places. Users can now tag tweets with existing Twitter Places, as well as add new Twitter Places on Twitter.com and Twitter mobile. Twitter places is also being integrated with Foursquare and Gowalla.

Record Breaking iPhone Pre-orders:

Apple took over 600,000 pre-orders for the new iPhones on the first day the gadget became available. This was a record number for Apple, 10 times higher than pre-orders for the iPhone 3GS last year.  The high demand for the new iPhone did cause some difficulties when it came to processing orders through U.S. carrier AT&T Inc.

FIFA Fever:

Have the FIFA Fever? If so, there are plenty of World Cup apps to ensure you keep up with the games wherever you are. Free blackberry apps include AP 2010 World Cup Coverage and Goal Mobile. Free iPhone apps include ESPN 2010 FIFA World Cup & Vuvuzela 2010. Android apps include World Droid Cup & World Cup 2010. There are also paid subscriptions such as Mobitv where you can watch games live. Twitter is also getting in on the action, with special hashtags, icons, & live Tweets for the World Cup. Go to twitter.com/worldcup for more details.

-Anna (@alucas9)

Nexus One:

Information about Google’s new smart phone has been spreading around the web this week. We now know that the name of the phone is “Nexus One,” have photos of what it looks like, and reviews from people who got to test it out. The overall consensus is positive, although the Nexus One does not have multi-touch capabilities.

Cable Online:

Comcast has been working to give their customers television shows on the web since late June. On Tuesday, Comcast successfully launched “TV Everywhere,” an initiative allowing subscribers to watch 27 channels (including HBO, Cinemax, and TNT) online. The best part: there is no additional charge for this additional feature.

Twitter Hacked:

On Thursday, something unusual happened on Twitter. The Screen turned back, and the twitter bird was red.  Twitter…was hacked. One of the world’s most popular websites… was hacked.  Images were changed, and then Twitter and the status blog were taken down. Who did this? A group calling themselves the “Iranian Cyber Army.” Read more about the records that were temporarily compromised here.

Foursquare for Facebook:

Foursquare is now on Facebook. On Tuesday, Foursquare released an app that allows people to check in to locations via Facebook’s mobile app. Having Foursquare on Facebook allows you to automatically share check-ins and gain mayorships and badges on Facebook. As of now, it is only available for Android and Blackberry’s. Expect it on the iPhone soon too, the app request has been submitted, and once Apple signs off on it, iPhone users will be able to use Foursquare on Facebook too.

Keeping Facebook Private:

A lot is changing on Facebook these days. From Facebook wanting users to be more public, to allowing easier updates to Twitter, to testing out Facebook replies via email. With all these changes, and this push towards being more public, I saw it fit to share a few resources on how to stay private. Fast Company has a guide for Three Ways to Keep Yourself Private on the New Facebook, and AllFacebook has a list of 10 New Privacy Settings Every Facebook User Should Know.

-Anna (@alucas9)

Flip for WiFi

If you like taking short videos and uploading them onto YouTube or Facebook, you’ve probably heard of Flip Cameras. Heck, you probably own one. Well, hopefully you’ll Flip for this: their cameras just got even better. In early 2010, a new Flip, with built in WiFi, will go on the market. So, now when you don’t feel like plugging in to the computer to upload your videos, you won’t have to.

Upload with Ease

Find adding photos onto Facebook a hassle? Well, Facebook addressed this issue on Wednesday when they announced that they were rolling out a new and improved photo uploading process. The new photo upload tool, which is just a prototype for now, gives you a preview of the upcoming replacement.

If you’re not excited to upload an album onto Facebook, maybe you’ll be excited to upload a video onto YouTube. On Thursday, Google announced that everyone now has the option to add captions to their YouTube videos automatically.

The Google Phone

Google is in the process of creating the latest android phone. Although details are still slim, we do know that they are creating and manufacturing a phone that will compete with the likes of iPhone and Droid. & According to sources, it’s coming soon. For more “well-sourced rumors,” read this TechCrunch article.

Foursquare Adds Fifty

Foursquare is a social game/application that is gaining popularity. Mashable has even named it “The Twitter of 2010.” Another thing Foursquare is gaining: ground. On Thursday, Foursquare announced that the mobile application is now available for 50 new cities, all around the world.

Retweet

I heard the announcement that Twitter was incorporating a Retweet action (making it easier for users to Retweet), and saw friends tweeting about how they were using the new feature. But it wasn’t until this week that I finally got to test it out myself. & Now, everybody can try it. On Thursday, Twitter tweeted that the Retweet feature has gone live for all.

-Anna (@alucas9)