During the past few months, we've been researching deeply into the financial markets, but not in the way stockbrokers and analysts do. We want to find out how banks are using the web, and paint a picture of what the industry will look like in five, 10, and 20 years. Read More
24
Big App-spirations
The other day I downloaded some mobile app I was referred to called Ditto. If you haven’t heard of it, all you really need to know is that it’s for groups of people to schedule get-togethers or something like that. For the purposes of understanding where I’m going with this, its specific purpose doesn’t really matter. Read More
07
Why Tumblr is Gaining Steam
As traditional, sit-at-a-computer blogging slowly passes away in the shadow of social networking services that cater to uniformity such as Facebook and Twitter, Tumblr stands out as a lesser-known platform that is attracting more than just the creative user, but those who are craving for simplicity – and speed – in the blogging experience.
At Feedback, we’re looking forward to watching Tumblr mature as a web and mobile content creation service, both as a personal platform and for businesses, particularly companies in the media world with a steady stream of words and pictures to post online. We believe that Tumblr’s power will be fully realized within the next year with new features and support that will give even the casual-est Internet users who may not have a lot to say a rather personable community to express themselves. (We would be remiss not to mention that New York-based Tumblr recently opened its second office here in Richmond.)
Founded in 2007 just as Twitter began collecting its initial momentum, Tumblr’s ease of use was pretty unparalleled considering the other blogging services that were out at the time. It made the blogging process simple, but on the back end, it also incorporated a feed where you can follow other “Tumblrs.” It looks much like a Facebook wall or Twitter stream, but it’s even more simplified – and that has made all the difference.

Composing posts with the Tumblr interface much easier than blogging services like WordPress or Blogger with the ability to categorize the types of posts that users make. For instance, if your post is expressed through words, you compose a Text post. If you found a great picture that you want to share, a Photo post would be appropriate. Not near a computer and want to leave some thoughts on your blog? Found a thought that someone else articulated so well that it stands without context? The Quote or Chat option can handle that with ease.
Tumblr is also made for posting from mobile devices, so if you’re an iPhone, BlackBerry or Android user, it’s never been easier to pop content up on the fly.

In addition to becoming a nexus for content of any nature — magazines like GQ, The Atlantic and the National Post have accounts on the service — Tumblr promotes popular and trending blogs within its own network based on recommendations of its users into the Tumblr Directory. Directories – which are in the process of being overhauled to be more easily searchable, according to Tumblr founded David Karp – is a listing of the most influential blogs categorized into keywords such as “historical,” “fashion,” “cute,” “gaming” and more. Every Tuesday, hundreds of users place their seal of approval on popular accounts and moderators add the best to the hall of fame-like status of the Directory.
The social aspect of the service has been simplified as well. All posts have a heart icon akin to Facebook’s Like button, and, as we opined earlier, such feedback is key to any online community. You follow users that have interesting thoughts by clicking the plus sign that appears in the top right corner of all Tumblr blogs. Reblogging, a term that’s become pretty common across the services, is less a sharing mechanic and more of a conversation tool. Posts become threaded conversations and not just a means to copy and paste someone else’s writings to your blog.
Today, the network has broken through the top 100 most trafficked websites on the Internet and continues to grow as it stands its ground against long-standing blogging and interactive media alternatives. Tumblr is also experimenting with a super cool ad model to maximize how attractive the service it is to users who might call it their new blogging home, too.

An "advertisement" on Tumblr, if you can even call it that. Tracked #cars tags aggregated onto a page sponsored by Top Gear. Sweetness.
The only ad campaign that I could spot is one highlighting the BBC’s Top Gear program in the #cars tag channel. It advertises the show, sure, but it does so in a way that you almost don’t notice. It’s nothing but a page full of car posts and pictures, curated by volunteers who pick the best posts to be delivered to those who wish to track the #cars tag. There are then two reasonable, standard-size banners opposite the content timeline that are not intrusive and ultimately relevant to just about every motorhead that might venture onto that page. But seriously, if you’re a fan of cars and you haven’t heard of Top Gear, I have doubts about your fandom.
Anyway, enough talking about it. I encourage you to check out Tumblr and get to know it before everyone else does.
20
Will Facebook Die?
Note: This is the first of many posts by the newest Feedbacker, Jeff Kelley.
Will Facebook die? It’s a question I get a lot. Perhaps because I’m a blogger and have a Twitter account and know cool techy tricks like how to turn off Google SafeSearch and I work for a company that makes its living doing work online, and therefore I’m supposed to know these things. Quite honestly, you’d be better off asking me if I’d one day like to own a grenade launcher, as I could give you a definitive answer: “Absolutely.”
But I do not possess such a weapon yet, and regarding Facebook’s death, all I have is an opinion. And my opinion is that Facebook will go away, and probably sometime in the next few years. But what will be left behind are the communities, concepts and connections that Facebook has created (all FarmVille farms will perish, though, hopefully by plague).
The problem for Facebook is that its best features – the features that are most widely used – are being copied and made better by other developers. You can go to places besides Facebook to talk to old friends, meet new ones, find upcoming events, discover new links, look at photos of folks, and – most importantly – stalk people you think are attractive. You just have to use multiple services to do it. Facebook is really the only place that people are going to do all that stuff in one place.
We are fast approaching an era when people will be able to customize their online experience with a variety of social networking services instead of just one big one. To put it one way: You can shop at Walmart for everything, or take an extra few minutes and visit a bunch of cooler, smaller shops.
At Feedback, we’re already seeing signs of Facebook’s great unraveling. Know when bands become “too” popular? Even the original fans start to pull away. We’re looking at you, Dave Matthews Band.
If you cut past the movie reviews and privacy issues and research what’s being said about Facebook on a grassroots level, you’ll hear from serious web users who balk at Facebook for being too mainstream. That there are too many people on it. That there are an array of better services to use to network online. That there’s too much noise on Facebook. Complaints about grammar. About too much information. And enough with the baby pictures or photos of that giant new engagement ring.

RSVPhere is a cool events site that merges hard copy invites with the online world. It's also Richmond based.
Many people, while still keeping their Facebook accounts as a sort of abandoned online home (think MySpace three years ago), are turning to less-mainstream networking services such as Twitter, Tumblr or a mix of other apps and tools found on iPhones or Droids or BlackBerrys. Games made popular on Facebook because of the social aspects can now also be played on increasingly faster and better mobile devices, and with other people. Facebook’s Events feature (which has largely become an annoyance: “Come to my DJ party 12 states away!”) are made more personal and less obnoxious through Eventbrite or RSVPHere.com, the latter of which essentially allows you to create, for free, a little microblog for your event. People can RSVP through the site, and events stay a bit more private than they would on Facebook. Plus, it’s easy to use.
You can share links and articles through a cool newspaper-like service called Paper.Li. A neat photo-sharing app for iPhone called Instagram is basically Twitter with pictures. Tumblr is the latest social media media darling. You can even add the location where you took the photo.
There are hundreds of these types of services. Many will fail. Some will not. And those are the ones that you will combine together as you desire, eventually bringing Facebook to its knees. That sentence was way too overly dramatic.
Facebook is already failing in some of its offerings. It may be too soon to call its Places location feature a dud, but Foursquare is doing a much better job of alerting burglars to empty homes.
Now, enough hate on Facebook. Let’s be real: It’s a great thing. It’s fun. It has enormous use in the business world. It connects people to companies and brands to the masses. It’s a lead generator for everything to music to movies to news articles or those neat-o things on the Internet. Facebook has a long time to go before it’s gone, even by technology standards.
Whether Facebook is here to stay depends on how well it can respond to the growing market of individual services that can do the same things it does, and how people will use those services to create their own experiences. If that’s the case, Facebook may be to social media to what the Model-T was for the automobile.
-Jeff (@jeffkelleyrva, or @jephkelley for the lighter side)
18
Anna’s Social Media Picks of the Week (06/18/10)
Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:
YouTube Video Editor:
You can now do quick editing to a video on YouTube. This week, YouTube announced a cloud based video editor that allows you to trim a video and replace background noise with music. To learn more about this feature, go here: http://bit.ly/dzsyZG
Like Even More on Facebook:
Ever like a comment someone posted on Facebook? As of this week, now you can now show it. Facebook is now allowing users to like comments on posts. See an example below:
Twitter Places:
On Monday, Twitter launched a new feature called Twitter Places. Users can now tag tweets with existing Twitter Places, as well as add new Twitter Places on Twitter.com and Twitter mobile. Twitter places is also being integrated with Foursquare and Gowalla.
Record Breaking iPhone Pre-orders:
Apple took over 600,000 pre-orders for the new iPhones on the first day the gadget became available. This was a record number for Apple, 10 times higher than pre-orders for the iPhone 3GS last year. The high demand for the new iPhone did cause some difficulties when it came to processing orders through U.S. carrier AT&T Inc.
FIFA Fever:
Have the FIFA Fever? If so, there are plenty of World Cup apps to ensure you keep up with the games wherever you are. Free blackberry apps include AP 2010 World Cup Coverage and Goal Mobile. Free iPhone apps include ESPN 2010 FIFA World Cup & Vuvuzela 2010. Android apps include World Droid Cup & World Cup 2010. There are also paid subscriptions such as Mobitv where you can watch games live. Twitter is also getting in on the action, with special hashtags, icons, & live Tweets for the World Cup. Go to twitter.com/worldcup for more details.






19
The Patent Wars
by FeedbackThere’s been a bit of buzz among the techies this week regarding Google’s acquisition of Motorola Mobility, formerly the telecom stalwart’s Mobile Devices division.
The move signals the search giant’s desire to supercharge its Android mobile operating system, but there’s more at play here. Since the announcement – coinciding with significant turbulence in the markets – Google’s value has dropped considerably, indicating that the finance community is not impressed with the acquisition or the price paid (there was a significant premium for the Motorola shares).
So if the move wasn’t made for the bottom line, what other factors were behind this decision?
In defending the single best selling smartphone out there, the iPhone, Apple claims that its desire is not to be anti-competitive, but rather to push peers to come up with their own innovations. Well played, Apple. Well played.
To that end, they’ve sued everyone responsible for the Android food chain (Google, Motorola, HTC, Samsung, and more) for copying parts or features of the iPhone. They even teamed up with former nemesis Microsoft to buy up the intellectual property of former telecom and networking giant Nortel, to the tune of $2.6 billion for some 6,000 patents. Clearly, the game is afoot and it is played with a lot of zeros. Taiwanese smartphone and tablet maker HTC, for their part, snatched up 265 patents for $300 million by buying S3 Graphics, a company that has had recent success against Apple in copycat court.
Which brings us back to Google: what are they getting for their $12.5 billion investment in Motorola, besides bringing a major Android licensee in-house?
A: 17,000 patents with another 7,000 pending.
That’s some serious firepower.
What does this all mean for the consumer? Probably nothing. There’s a lot of money changing hands and a lot of lawyers involved here, but at the end of the day, neither side seems to have a distinct advantage. Patents seem to be either super-specific or overly broad and litigation tends to lead more to deal-making than product-breaking. Apple tends to be particularly tough to work with in this regard, but if they had a really strong case, chances are they would have never let Android smartphones achieve their current level of success, leading as a platform, if not a singular device. The only potential downside I see is that instead of improving their devices and pushing the envelope and technology forward, they’re spending their capital on expensive pieces of paper and international bickering.
But, as anyone who’s ever had to replace a smartphone knows, if the cost of these devices is any measure, there’s plenty of money to go around.
-Thomas (@thomasmcdonald)