Jun
11

Anna’s Social Media Picks of the Week (06/11/10)

by Feedback

It’s Anna from Bonnaroo 2010! Want to extend your Bonnaroo experience? Perhaps you’re not going to make it but still want to catch its acts live? Anna’s got three great picks for you this week.

Watch Bonnaroo Live on YouTube
Catch plenty of the acts you would be missing in all of their HD glory over at Bonnaroo’s YouTube channel! The channel also has a schedule of bands they will be broadcasting.

Listen to Bonnaroo Live on NPR
NPR will be carrying Bonnaroo live all weekend on their website and will be archiving the broadcasts for on-demand listening even after the weekend festival ends.

FourSquare and Bonnaroo Partner Up for a Rock Star Badge
If you’re at the event and an avid FourSquare user, you’ve probably been dreaming about getting a Bonnaroo-specific badge. Your dreams have come true!
Check in to the Bonnaroo’s subvenues throughout the event for your Bonnaroo Rock Star badge!

Jun
09

On the Road to Roo

by Feedback

The time has come to make the long journey to this year’s Bonnaroo Music and Arts Festival in Manchester, Tennessee. Here at Feedback, we’ve prepared for the “Road to ‘Roo” by downloading and testing some free iPhone apps that we think will help us (and you) get there with minimum hassle.

First things first, if you haven’t already done it, download the official Bonnaroo app! Manage your way around the festival and mark points of interest using the “Festival Map” feature. You can also plan your route and stops along the way from your current location with “Road Trip.” An excellent addition to the app is “Radio Bonnaroo.” Stream it to get you in the mood and and be sure to play around with “Roo Camera.” Take photos on your way and e-mail them to your friends to make them jealous.

Another friendly suggestion from your pals at Feedback – Use the schedule feature on the app to plan out your day so you don’t miss out on your favorite bands!

Now, on to the meat of this post.

Navigation Apps

>> Navigators

Making sure you don’t get lost is pretty important.  We’d hate for you to be headed to Bonnaroo, take the wrong exit and end up in West Virginia and not Tennessee.  Here are a few apps we recommend to help you get there.

Name of App: Mapquest 4 Mobile
Developed By: Mapquest
Link: http://bit.ly/cOlaNq

Mapquest 4 Mobile has some unique features that make it very useful for travelers.  With this app, you can choose to see icons for places like hotels, food, shopping centers, and gas.  Check out the name of places near you by tapping an icon on the map and, if you like, add it to your route.  Mapquest also provides the voice option typical of most GPS systems as a guide, which will help you avoid a near-death experience caused by checking your phone while driving.

Name of App: Maps
Developed By: Apple (using Google Maps)
Link: http://bit.ly/GF0Im

The iPhone’s preinstalled Maps app has different map views that might make finding where you’re going easier. Based on Google Maps, the app’s satellite feature enables you to see real-life views of where you’re going.  If you’re a visual person who associates landmarks with directions, give it a quick once over before hitting the road.  For safety’s sake, I wouldn’t use this en-route unless you have a passenger/navigator telling you the directions.

>> Traffic

Knowing traffic patterns, police alerts, and construction areas is valuable when traveling and can save you a lot of time and, if you’re lucky, money. The apps below have similar features in this regard but different aims.

Name of App: INRIX Traffic!
Developed by: INRIX, Inc.
Link: http://bit.ly/8vqiQS

INRIX Traffic! lets you know about, well, traffic.  This app made our list because it covered a lot of bases drivers would want to know about: accidents, construction, live police, and fixed camera traps.  You can even report incidents you see along the way and earn karma points.  As a warning, some of the apps options are a little misleading because you have to upgrade to INRIX Traffic! Pro ($9.99/year or $24.99/lifetime) to access them, but they don’t impact the overall effectiveness of the app.

Name of App: Trapster
Developed By: Research Unlimited Corporation
Link: http://bit.ly/FuWl

As you might have guessed, Trapster’s main focus is speed traps. From live police to cameras, it provides information on known enforcement points, toll booths, road closings, dangerous intersections, and school zones. “Known points” are permanent structures or favored police hideouts that will be of interest to drivers.  Another cool thing about Trapster is its ability to use social networking tools like Facebook and Twitter, so you can alert your friends as well.

Travel Apps

>> Gas Finders

Scrambling to find a gas station when you’re running on empty can be stressful; however, there are apps for that.

Name of App: Cheap Gas!
Developed by: GasBuddy.com
Link: http://bit.ly/35MMgv

This simple ad-supported app is all about finding the information on the variable that most affects your wallet when you travel (especially by RV like the Feedback Mobile Lab) gas prices! Harnessing the power of GasBuddy.com, the app allows you to search for gas by cost or by proximity to your location. Because Cheap Gas! uses a system that awards user input, prices are typically updated shortly after they change at the station, leading to greater accuracy and reliability.

Name of App: GasBag
Developed By: JamCode
Link: http://bit.ly/aErG46

What the GasBuddy application lacks, GasBag makes up for. Instead of a fast list style, the app utilizes Microsoft’s Virtual Earth to display pins with a station logo for bigger gas resellers (i.e., Texaco, Exxon, et al). Nearby stations are identified by GPS and populated onto the map in a clear manner. Gasbag also allows you to record gas purchases and calculates your vehicle’s fuel efficiency based on how often you’re filling up. Despite this unique feature, for us, it doesn’t offset the delay in updates compared to Cheap Gas!

>> More Finders

Name of App: AAA TripTik
Developed By: AAA
Link: http://bit.ly/czNH06

Unlike many of its other services, AAA’s TripTik is available to anyone.  Map out your destination using its search tool and find food, gas, and hotels along the way.  While such finds are common in map-based navigation apps, TripTik offers more unique options – campgrounds, service stations, and key places to visit like museums, wineries, and historical houses. The app offers details about each place and the option to call or get directions.

Name of App: Yelp!
Developed By: Yelp
Link: http://bit.ly/4zLIfd

We assume everyone already knows about Yelp, but, just in case, we decided to add it to the list anyway.  Yelp breaks down businesses near you into categories so you can find exactly what you’re looking for.  You can read/write reviews, get directions, add photos, and check-in to a business. This can be very helpful to you and the masses, especially if you’re traveling great distances to get to Bonnaroo.

This is just a short list of the apps we’ll be using as we make our way to Manchester.  As you can see, from navigators to gas finders and everything in between, there are all sorts of services out there to make your trip as pleasureable and hassle-free as possible. Use them well and have a safe and merry time on the “Road to ‘Roo!”

Be sure to follow our field team (@dbrowell, @ideaman, @alucas9) on Twitter for their latest updates and findings from Bonnaroo, as well as @feedbackagency for our observations from afar.  Feel free to use the #RoadToRoo tag to share your travel adventures and check the Feedback blog daily for recaps and other fun things from Bonnaroo 2010!

— The Feedback Interns: Brad Carr (@bcarr) and Brittney Trimmer (@BNTrim)

May
18

Announcing The Feedback Mobile Lab

by Feedback


Rendering is not representative of actual lab, which will clearly utilize hyper digital beaker technology

Our Target: The Bonnaroo Music & Art Festival in Manchester, TN – Bonnaroo was named one of the 50 Moments That Changed The History of Rock & Roll by Rolling Stone, while The New York Times said, “Bonnaroo has revolutionized the modern rock festival.”

Our Mission: Gauge the usefulness (and usage) of social media tools, explore and experiment with new ideas and trends of destination marketing, consider the effect of communication concepts from within and outside of the participants, and find out what innovations are coming from the crowds.

Featuring: Onsite, @dbrowell, @ideaman, @alucas9, @ScottTKE517

Homebase: @thomasmcdonald, @hmillar13, @bcarr & Brittney!

Details: The people, not institutions, drive social media trends. So when more than 80,000 online denizens converge for a vacation, we’ll see tens of thousands choosing how they communicate to those inside and out. What that communication does to help them prepare for, travel to, live within and reminisce after their chosen destination will say a lot about the current state of tourism online and where its going. Plus, what best practices can we observe from festival-goers, event organizers, bands, vendors and more?

Feedback will use four distinct personal accounts and personalities to cover one of the largest music and art festivals in the US, testing trends, performing live tests of multiple apps, taking a look at the communities and cultures that are reflected online, studying communications and, of course, having a blast watching how radically diverse acts and fans share experiences in person and online. The “best of” our live work will be featured on our Feedback channels and studied for post-event analysis. (Also be on the lookout for performances via Radio Free Feedback; if you’re going to Bonnaroo and from an ad agency or PR firm, or are a Friend of Feedback, let us know and we can organize a jam session!)

One of Feedback’s founders, Dean Browell, was one of the first people to broadcast social media content from the farm at Bonnaroo, covering the entire weekend via blog, Twitter, Brightkite, and more for the last five years. Now he returns with a company and team to continue that tradition as well as take it the next step: treat it like the incredible laboratory it is for the benefit of all of our clients, from travel and tourism to healthcare.

In Preparation: Ahead of our trip, we will be canvassing our clients and our partners to find out what they would like to know about how certain trends perform, apps, critical mass of usage, technology needs and what events they have that we should keep in mind for new ideas. If you have an idea or a question you’d like to see us pursue, just let us know! Just email Contact@feedbackagency.com or through our individual contact info, below or on Twitter.