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Posts Tagged ‘bonnaroo’

Feedback’s Off To Bonnaroo 2010

Tuesday, June 8th, 2010

The Feedback Mobile Lab rolls out for the Bonnaroo Music and Art Festival tomorrow! While the Mobile Lab may seem like any other RV, it will be transporting Feedback’s eyes and ears to the festival. This excursion mixes both business and pleasure, as @dbrowell, @ideaman and @alucas9 observe social media activity among Bonnaroo artists and attendees while taking in the sights and sounds of the festival.

While Feedback Roo-goers are out enjoying Bonnaroo, those remaining at HQ will be tracking social media trends both at Bonnaroo and the series of tubes at large.

On-site, we will be testing geo-location services to see which most efficiently handles a gathering the size and scope of Bonnaroo. Our field team will be using FourSquare for the iPhones as well as at least one of the many competing social gaming/geo-location apps including Gowalla, PlacePop, and SCVNGR. Weather services will also be put to the test, with comparisons being made among applications from The Weather Channel, WeatherBug, and Weather Underground. In addition to regular Twitter updates, we’ll also be sharing parts of the Bonnaroo experience live via Ustream, the popular video streaming platform.

DryDay.com's Rain Forecast

But don’t think we’re waiting until Bonnaroo starts to track the related buzz on social media! We’ve already started collecting data, revealing a few surprising trends, including widespread use of @Bonnaroo in place of the #bonnaroo tag on Twitter.

Collection and observation of such trends will continue as the event unfolds, so check back here daily for updates covering any major phenomena in the world of social media. We’ll also be maintaining a YouTube channel with live clips taken by the Mobile Lab team at Bonnaroo!

Let’s hope that the weather stays dry for Bonnaroo, though! According to DryDay.com, a favorite of Dean’s, it’s definitely favored to rain on a couple of days during the festival.

Hoping it won’t rain on the Mobile Lab,

— Feedback Interns: Brad Carr (@bcarr) and Brittney Trimmer (@bntrim)

Tags: @alucas9, @ideaman, Anna Lucas, bonnaroo, dbrowell, Dead Browell, dryday, feedback mobile lab, foursquare, gowalla, Jeff Thompson, manchester tn, placepop, scvngr, twitter, ustream, weather channel, weatherbug
Posted in Bonnaroo 2010, Social Media | No Comments »

Feedback Touring New Clients, Adding Band Members

Monday, June 7th, 2010

Not satisfied with adding a dozen active clients in only their first eight months, social media research and strategy experts Feedback is thrilled to announce an expansion of their award-winning team with the hiring of Heather Millar as a Senior Research Strategist and Thomas McDonald as an Experience Specialist. Millar recently directed communications and organizational management activities for the Virginia Community College System’s (VCCS) workforce division. McDonald recently designed the social media splash for Richmond startup: To The Bottom and Back.

Feedback’s Executive Vice President, Dean Browell remarked, “We are completely beside ourselves that we can attract top talent like Heather and Thomas. It speaks to the speed and quality of our work that we have grown so early in the company’s life. I think our clients and fans can tell that we are having a blast. Let’s keep it going!”

Millar and McDonald join at an exciting time in Feedback’s vibrant early life as a firm. Feedback’s client roster, largely conducted through partnerships with advertising and public relations firms across the country, has been growing at a rapid pace to include some of the nation’s industry-leading agencies including: national and international institutions in technology, transportation, healthcare, higher education, tourism, direct marketing, nonprofits, automotive and more. Because Feedback often operates behind the scenes, contact Feedback directly for client names we can divulge.

Feedback’s work has also been lauded literally out of the gate: Feedback was proud to be a part of the Nation of Go campaign developed by The Martin Agency for BF Goodrich which won a Silver Cannonball award at the recent Richmond Show for Interactive (Social Media/other). Catch Feedback live this week in Manchester, TN and back home in Richmond, VA with the Feedback Mobile Lab, studying event tourism in social media at the Bonnaroo Music Festival.

Feedback was formed in September 2009, combining great ideas, decades in interactive marketing and a PhD focusing on generational and demographic differences in online technologies into an unusually focused team. Founding members include: Jeff Thompson as CEO and President; Executive Vice President Dean Browell, PhD; and Experience Manager Anna Lucas. Feedback is a leading market strategy and social media firm that assists organizations with ethnographic qualitative research, new media and interactive strategy, program implementation and more. For more information, visit Feedback on the web at http://www.feedbackagency.com, on Twitter as @feedbackagency, on Facebook at http://www.facebook.com/feedbackfb and by phone at (804) 893-3437.

Tags: @thomasmcdonald, bf goodrich, bonnaroo, Browell, cannonball, clients, dbrowell, Feedback, heather millar, millar, nation of go, new clients, the martin agency, the richmond show, thomas mcdonald, vccs
Posted in Feedback News | No Comments »

Announcing The Feedback Mobile Lab

Tuesday, May 18th, 2010

Rendering is not representative of actual lab, which will clearly utilize hyper digital beaker technology

Our Target: The Bonnaroo Music & Art Festival in Manchester, TN – Bonnaroo was named one of the 50 Moments That Changed The History of Rock & Roll by Rolling Stone, while The New York Times said, “Bonnaroo has revolutionized the modern rock festival.”

Our Mission: Gauge the usefulness (and usage) of social media tools, explore and experiment with new ideas and trends of destination marketing, consider the effect of communication concepts from within and outside of the participants, and find out what innovations are coming from the crowds.

Featuring: Onsite, @dbrowell, @ideaman, @alucas9, @ScottTKE517

Homebase: @thomasmcdonald, @hmillar13, @bcarr & Brittney!

Details: The people, not institutions, drive social media trends. So when more than 80,000 online denizens converge for a vacation, we’ll see tens of thousands choosing how they communicate to those inside and out. What that communication does to help them prepare for, travel to, live within and reminisce after their chosen destination will say a lot about the current state of tourism online and where its going. Plus, what best practices can we observe from festival-goers, event organizers, bands, vendors and more?

Feedback will use four distinct personal accounts and personalities to cover one of the largest music and art festivals in the US, testing trends, performing live tests of multiple apps, taking a look at the communities and cultures that are reflected online, studying communications and, of course, having a blast watching how radically diverse acts and fans share experiences in person and online. The “best of” our live work will be featured on our Feedback channels and studied for post-event analysis. (Also be on the lookout for performances via Radio Free Feedback; if you’re going to Bonnaroo and from an ad agency or PR firm, or are a Friend of Feedback, let us know and we can organize a jam session!)

One of Feedback’s founders, Dean Browell, was one of the first people to broadcast social media content from the farm at Bonnaroo, covering the entire weekend via blog, Twitter, Brightkite, and more for the last five years. Now he returns with a company and team to continue that tradition as well as take it the next step: treat it like the incredible laboratory it is for the benefit of all of our clients, from travel and tourism to healthcare.

In Preparation: Ahead of our trip, we will be canvassing our clients and our partners to find out what they would like to know about how certain trends perform, apps, critical mass of usage, technology needs and what events they have that we should keep in mind for new ideas. If you have an idea or a question you’d like to see us pursue, just let us know! Just email Contact@feedbackagency.com or through our individual contact info, below or on Twitter.

Tags: art festival, bonnaroo, bonnaroo 2010, Bonnaroo music and art festival, dbrowell, dean browell, Feedback, feedback agency, live streaming, manchester tn, mobile lab, Music, music festival, social media, Tennessee
Posted in Life, Music, News & Analysis, Social Media | No Comments »

Anna’s Social Media Picks of the Week (02/12/10)

Friday, February 12th, 2010

Do you have time to search the web everyday to find the newest and coolest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

Foursquare & Zagat:

Last week, Foursquare teamed up with Bravo! TV. This week, they’ve partnered with Zagat (a restaurant review and rating website). Users can now follow Zagat on Foursquare, and get insider tips and reviews on restaurants located in New York, San Francisco, Los Angeles, Chicago, and Boston. There’s also a Zagat foodie badge that can be earned by dining at Zagat rated restaurants.

Tweet Growth:

A month ago, we saw stats that Twitter wasn’t growing. This week, there’s new stats out saying it is. The newest study, done by Pingdom, looked at the amount of Tweets being generated, and took into account all Tweets, including those form third-party Twitter applications. There was the key findings of the study (via Pingdom):

December 2009 was the first month Twitter processed more than one billion tweets (with 1.036 billion tweets)
January 2010 had 16 times as many tweets as January 2009
The activity on Twitter has doubled since August 2009
January 2010 saw more tweets per day (39.5 million) than the whole of September 2008

Google Buzz:

Most of you have probably heard some buzz around the web about Google Buzz. This week, Google introduced Google Buzz, a new social tool that allows you to share updates, photos, videos, and more…all via Gmail. You can share items publicly with the world, or privately with friends, and you can also connect Buzz with other sites such as Picasa, Flickr, Google Reader, and Twitter. Watch this video to learn more about Google Buzz.

Google Buzz Kill?:

Not all the buzz surrounding Google Buzz is positive. Articles such as What’s Wrong and How to Fix it, Google Buzz Privacy, and Google Buzz? More Like Buzz Kill, shed light on some of the issues with Google Buzz. A major concern was that privacy settings were too complicated to change, so on Thursday, Google fixed that issue. As for Google Buzz in general? The verdict is still out on whether it will catch on.

Bonnaroo:

If you know Dean Browell (@dbrowell) or follow him on Twitter or Facebook, you probably know the entire Bonnaroo line-up. Why? A.) because well…he loves Bonnaroo B.) Because Bonnaroo was very savvy about how they spread the word about their line-up. Bonnaroo used MySpace to slowly trickle out the news of whose performing at Bonnaroo. Announcements began and 12pm on Tuesday, and didn’t end till 9 pm, which meant people were abuzz all day about specific bands that had been confirmed. This kept Bonnaroo in Twitter trending throughout the day, kept people talking about Bonnaroo, and got everyone even more excited about the upcoming festival.

-Anna (@alucas9)

Tags: @alucas9, bonnaroo, bonnaroo lineup, bonnaroo myspace, bonnaroo social media, Feedback, feedbackagency, foursquare, foursquare restaurant reviews, gmail, google, google buzz, google buzz concerns, google buzz kill, google buzz privacy, MySpace, new twitter growth study, pingdom, social media google, twitter, twitter growth, twitter stats, Zagat
Posted in Uncategorized | No Comments »