Dec
05

The New Facebook Profile: Updated Look & Some New Friends

by Feedback

Tonight Facebook will debut an entirely new Facebook Profile during an interview on 60 Minutes (which explains why Facebook was weirdly encouraging all Facebook users to watch the show late in the week).

The update itself is a welcome overhaul of the look of the basic profile, drawing the viewer into a more image-related experience (such as your favorite authors rendered as their Page icons rather than words – thankfully you can edit the priority of the images shown now, not just a random sample of “Liked” elements as before).

It also brings a few new tricks – or at least tricks new to Facebook that might remind you of a few other social sites. One such feature: “Highlighting” your top connections. As they say themselves:

Relationships with close friends can be just as important as family. Now you can highlight family members and the other key people in your life, like your best friends or coworkers — all right on your profile.

Sounds an awful lot like MySpace’s Top 8, eh? I can imagine the arguments already as we shuffle our best friends, kids, spouses and drinking buddies in a furious drive to avoid conflicts…

This “highlighting” comes from a tweak to the Friends List feature, allowing you to share your Friend Lists more like Twitter Lists. This makes your curated personal lists to potentially become a way for you to find similar interests, people, etc. (The new Facebook List features are well profiled at the blog Stayi N’ Alive.) Of course, you can never share your Lists and there’s a bevy of privacy controls to go with the new options.

There are lost of other smaller changes. My particular favorite is the “Projects” you can add under your employers – drawing attention to what you’ve worked on and who with, giving an interesting kind of due and credit to a particular idea or execution.

To see the new features and immediately update your own profile, visit: http://www.facebook.com/about/profile/

See the Facebook video on the changes here:

And to see the 60 Minutes Interview, see the two parts embedded here at Business Insider with some comentary on how Zuck came across.

-Dean (@dbrowell)

Aug
13

Anna’s Social Media Picks of the Week (08/13/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

The Official Tweet Button:

Third-party Twitter-sharing tools now have their own official competition. This week, Twitter launched an official tweet button, which lets you easily share links from the website you’re on directly with Twitter. Just as we’ve grown to expect with other tweet sharing services – when you click the tweet button, a pre-populated box including brief text and a shortened link, will appear. Something different: Once posted, Twitter may recommend accounts for you to follow based on the news story you shared (such as the site account and reporter of the article you shared.)

MySpace’s Makeover:

MySpace has completely redesigned their homepage – & surprise! It looks similar to Facebook. A sneak peak was given to some users this week, and will be available to all MySpace users on August 16th. Changes include a stream (aka newsfeed), friend recommendations, birthday reminders, & “My stuff” (events, photos, videos, etc.). Too little too late?

Minor Changes To FourSquare:

Small changes to Foursquare this week include:

  • Superusers, mayors and venue owners can now see the location of recent checkins and enter an exact latitude and longitude to move a pin to it’s exact location.
  • Tips now include an option to add a link directly from the venue page.
  • Privacy wise, if you aren’t sharing your location, you can have the added comfort of making sure – the “Current Location” link now has a bar explaining that your location is not being shared.

Bye Bye Facebook Page Sidebars:

Changes are coming to Facebook Pages. If you are an admin of a Page, you may have even been prompted to review your Facebook Pages to make any edits before the new layout arrives. This new layout will not include sidebar boxes, and will have narrower tabs. The change is set to occur on August 23, 2010, with the goal of having cleaner, easier to navigate pages.

Bonus Reading: Can Google Get Social Networking Right?

My final pick is about an article I read this week called Can Google Get Social Networking Right? It is about Google’s innate want to create a social network and compete with the likes of Facebook. They want this in part because they want to remain the authority on online search, and social networks are collecting commercially valuable data that Google cannot access. But this article delves into the ‘can they do it’? They have successful social tools such as YouTube. They’ve had unsuccessful attempts such as Wave and Buzz. But, with the recent purchase of Slide, and their investment in Zynga, one can only wonder if they are attempting, and if they will succeed at creating a social network. Just something to think about.

-Anna (@alucas9)

Jul
29

Facebook Questions: Details, Advantages & Institutional Concerns

by Feedback

This week Facebook launched, “Facebook Questions” to a limited number of users. In essence the Questions service easily posts a public question from the same spot you might normally post a basic update. A question using Questions is completely public, although answers will likely contain responses by both Friends and non-Friends.

As AllFacebook.com explains,

“Right now the product will only be launched to a beta group, however Questions will be rolled out based on how the beta test performs. There are a number of significant features within questions that are not provided by competing services (i.e. Quora). For example, users will be able to add photos to a question, create polls, and browse through questions based on categories. One other substantial feature that many Page administrators will welcome, is the ability to ask questions directly from a Facebook Page.”

The addition also meant a slightly re-worked publishing tool for users posting status updates, links, etc. While not normally a very big deal, some rightly point out that the simple status update or wall-writing (even on someone else’s) now requires two clicks before posting, which could impact the number of posts.

What does this mean for institutions such as healthcare, higher education?

The answer is first not to be afraid of new features, but be mindful of how they could be used.

The change will be advantageous for institutions keen on engaging audiences by allowing a Page to ask open-ended questions as it normally might, only in a more visible medium as the questions will appear in the public repository, not just on your Facebook Page.

The most obvious concern for many will be how the general public uses it to poll their friends and beyond for decisions, possibly slanting their Questions obviously to the positive or negative. Where currently a Facebook user might simply post on their wall, “I just moved to Chicago, where should I take my toddler for her first checkup, anyone recommend a doctor?”, this question now can now be posed to a waiting public who may answer with verbosity. Or, when in shopping mode for institutions of higher education, a teen who has narrowed their choices might poll openly which of the two or three they should attend.

This last point should also signal an opportunity, however. Here is your chance to demonstrate thought leadership and ANSWER questions as well.

How Facebook Questions challenges general sites such as Quora, or industry-specific sites such as WebMD’s Exchanges, only time will tell.

Some rightly note that many of the Questions being asked right now as it launches in beta are all about Facebook and Facebook Questions.

Questions will be an interesting animal to watch from a monitoring standpoint as we judge adoption levels.

-Dean (@dbrowell)

Apr
14

Facebook Adds “Promote” Button to Page Posts

by Feedback

Another day, another Facebook feature trickles out – this one hilariously also using “promote” terminology (see our coverage of Twitter’s “Promoted Tweets” here). Today on our Facebook Page another option followed Comment, Like and Share (Share only appears if the item is a link): “Promote” which, when clicked, allowed us as an administrator to instantly create an ad featuring that post.

“Create an ad to reach potential fans with your post. You only pay when people Become A Fan or click to your Page from the ad.”

The ad is automatically set up to run until midnight PST, targeting people in the US who are not already Fans of Feedback. You can edit it, but it is ready to go with one click from the start if you like.

Here’s how the button looks:

Promote

And what pops up:

Promote Pop-Up

Facebook has long since made overtures to Facebook Page administrators to create ads (usually by using the actual ad space of the Page on the right).

Promote 3

It will be interesting to see if we begin to see a heavy usage of these ad tools. It certainly makes it easier and the ability to target non-fans right out of the box is a nice touch.

-Dean (@dbrowell)

Apr
01

Another Day, Another Facebook Page Shakeup

by Feedback

Facebook is adding a side wrinkle to recent talk about Pages (such as the effect of location and possibly changing the “Fan” role that we’ve been blogging on lately) by adding an average-user created category of Pages called, “Community Pages.” Check out the AllFacebook.com story here for more. It’s just for general concepts and fuzzy categories rather than brands, and if it attracts attention it lives on without an administrator.

Wow- a page where you lose admin & publishing rights if it becomes popular? Um, no thanks!

This isn’t a total surprise and in some ways already exists with some of the rogue Pages on certain topics or issues (especially those that essentially used to just be Groups); but it is kind of strange that Facebook would build in a tripwire of popularity that strips control from the original admin. Don’t use these to flex ideas you’d like to retain, folks!

-Dean (@dbrowell)