Posts Tagged ‘Facebook’

Anna’s Social Media Picks of the Week (02/11/11)

Friday, February 11th, 2011

Facebook Page Updates:

Facebook has Upgraded Pages. The new page design looks similar to profile pages, with latest photos showcased and navigation links on the left (tabs have been done away with).  Other new admin features worth mentioning:

  • There is now a profanity blocklist, which you can set at none, medium, or strong. If you choose to use this feature, Facebook will block commonly reported profane words and phrases from posts or comments.
  • There is now a moderation blocklist, in which you select words you want to be blacklisted. If someone posts or comments with blacklisted words, the content will be marked as spam and hidden from the wall.
  • Page administrators will now be able to login to the page itself, which will allow them to comment on other Pages and profiles on behalf of the Page.
  • Admins can now get notifications when fans interact with a page or post.
  • You have the option to change your page category.

Facebook Ads:

Facebook has also upgraded their advertising options.  This week, Facebook rolled out a new kind of ad called sponsored stories, and updated their ads to allow for tab selection. Learn more:

  • Sponsored Stories
    • From Facebook: “Sponsored Stories are stories that your friends published into your News Feed. These show up on the right hand side of pages on Facebook. The types of stories that can be surfaced include: Page Likes, App interactions, Place check-ins and Page posts.”
  • Landing Tab Selection
    • If you are directing those who click on your ad to your Facebook Page, you can now select which tab you would like them to land on. You can now choose whether you would like visitors from the ad to land on the wall, information, a custom tab you have created, etc.

Book Reservations with Yelp:

Just in time for Valentine’s Day, you can now book dinner reservations through your Yelp app on your iPhone, iPad, or android phone. This is part of Yelp’s integration with Open Table, the real-time online reservation network. Yelp already integrated Open Table with their website, but making reservations will be even easier with the new app update.

Email Use Decreases:

You may not want to send your Valentine’s cards via email this year. A recent study by ComScore shows that email use is on the decline. From 2009 to 2010, overall email usage decreased by 8%. Email usage decreased 59% among 12-17 year olds, 1% among 18-24 year olds, 18% among 25-34 year olds, 8% among 35-44 year olds, and 12% among 45-54 year olds. Email usage actually increased in the older demographics, with a 22% increase among 55-64 year olds and a 28% increase among those 65 years or older.

Google for Weddings:

Also just in time for Valentine’s Day, Google has launched a page dedicated to weddings. As Mashable described it ,“The site is the latest attempt by Google to insinuate itself into consumers’ lifestyles.” Teaming up with renowned wedding planner Michelle Rago, they have created wedding specific templates in Google docs, Google Sites, and Picnik. Google wants this to be the place brides-to-be gather tips and tricks, create a wedding website, create save-the-date cards, and use tools to simplify wedding planning.

Getting hitched?
Google is hosting a wedding sweepstakes, where you can enter to with $25,000 and help from wedding planner Michelle Rago.

-Anna (@alucas9)

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A foundation is laid for “Selective Connection”

Monday, January 3rd, 2011

Like any other member of the early-adopter subset of users out there (yes, I count myself as one), I try to get my name onto as many social networks I can just to get to know the latest up-and-coming technologies. I sign up, test ‘em, then continue on or throw them out after a few weeks. Each network – and there are dozens – gets a fair shot at earning my approval.

I’m presently putting a new social network, Quora, through its paces. So far, so good. It’s all part of my interest in seeing what works for people and businesses/clients -and what doesn’t.

I recently reviewed a social network called Path that bills itself as an “anti-social network” of sorts wherein it limits a user to 50 friends. I like it and continue to use it, and recommend you do, too. And after a few weeks of use, I’ve come to realize that digital services that require a user to selectively limit their friend list to a small number of connections must be getting the idea from other networks, where such friend-limiting activity happens naturally.

At Feedback, we call this phenomenon “Selective Connection.” Take LinkedIn, for example.

Where Facebook has now become the primary network that enables friends to find each other after losing touch with one another over time, LinkedIn has become a quiet network for business professionals.

Most users typically keep their personal profiles on other social networks separated from their LinkedIn profiles for good reason: it’s a professional network for the purpose of being professional. Nowhere on LinkedIn do you ever anticipate that photo of you doing a kegstand to appear. Instead, it’s the place where you can share your talent and skills, learn more about others, and make recommendations and engage in meaningful professional discussion.

The limitations that a user has come to expect on LinkedIn were welcomed in business world much faster than Facebook’s more casual usage and customs. Sure, LinkedIn has integration with Twitter accounts to allow for cross-posting of content that might have something to do with your job. But overall, LinkedIn is kept pretty civil.

So you might start to wonder, why hasn’t Facebook come in and taken command of the online business networking scene? Can’t Facebook flip a switch and do that?

Of course not. Well, not presently, anyway.

A recent conversation that I had on Twitter concluded with the revelation that the social graph online has been replicated from what has long existed outside of the Internet: Some people keep work at work, while some might want to keep home at home.

How Facebook operates right now on a fundamental level is drawn straight from the actions of promoting someone that you just met to a level of friendship. As Facebook continues to grow, the assumed action and reaction of sending and accepting a friend request is slowly solidified as the proper etiquette.

A separate network, LinkedIn, exists for those who feel that they don’t want to share what might appear on their Facebook profile with those at their workplace or potential employer. For those who don’t want to share every particular photo with all of their Facebook or Twitter followers, there is a network like Path.

And there will be more to come, as closed-circle networks and selective connection becomes one of the latest darlings of the new media industry. While it seems like a niche market, closed-circle social networks continue to grow and become successful. LinkedIn might be a closed or specialized network with the most amount of visibility, but smaller online venues could influence the direction that networks are taking in 2011 and beyond.

-Brad (@bcarr)

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