The other day I downloaded some mobile app I was referred to called Ditto. If you haven’t heard of it, all you really need to know is that it’s for groups of people to schedule get-togethers or something like that. For the purposes of understanding where I’m going with this, its specific purpose doesn’t really matter. Read More
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Anna’s Social Media Picks of the Week (03/18/11)
My top picks for social media news this week include the buzz around SXSW products, Facebook Deal subscriptions, March Madness, Twitter’s Birthday, and an article on how to get paid news free with a “social loophole.” Read More
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Facebook Rolls Out New Page Features: Admins Now Login
Note: This post first appeared back in December after Facebook inadvertently flipped the switch on some of its Pages accounts. Ours was one of them, we reported this, and our servers crashed because the hits were so high. Facebook officially rolled out the change today.
UPDATE: Note that we weren’t meant to see these new features just yet. As they were rolled out, Feedback took quick screenshots and analyzed the changes. Shortly after (as in, minutes) Facebook took itself off the internet for nearly 30 minutes in order to fix the changes, saying some prototypes had inadvertently gone live.
Hello from snowy Virginia!
Facebook unleashed a number of interesting tweaks today, but none so significant as the addition of the Page Login concept for administrators of Facebook Pages.
Now when you visit a Page you are an admin of, you can actually comment as you (previously when admins commented on a Page they administered it only posted as though the Page itself was responding). You can do this because you have an option to essentially login to Facebook as the Page.
When you do this, you then see the world as the Page, complete with a newsfeed wall – and in fact all of the Notifications are now the Notifications of the Page.
As the Page, you post as the Page, Comment as such, ask Questions (now integrated into Pages) and more. So now that you ARE the Page, how do you get back to being you? In the upper right, you can switch back to yourself, referred to as the, “primary account” and login.
Other tweaks to include the disappearance of Tabs; Photos accessed through Notifications create a pop-up window for browsing; and a new face-recognizing, Photo-tagging feature is also being rolled out. There’s a new version of Comments, based on Questions, being trotted out as well.
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Anna’s Social Media Picks of the Week (1/21/11)
The Amazing Amazon Deal:
Groupon has been on the tip of everyone’s tongues lately, but this week, deal rival LivingSocial made the news. LivingSocial’s deal on Wednesday was 50% off an Amazon gift card – allowing people to get a $20 gift card for only $10. Over one million vouchers were sold. As Mashable pointed out,
“Amazon, clearly interested in helping the startup it just invested $175 million in, will likely take a big hit as a result of the deal’s popularity. The online marketplace will lose millions of dollars — at least $10 per voucher — when LivingSocial members make good on the offer. The company, however, probably sees the loss as a net gain and a worthwhile marketing cost.”
Google Offers:
More daily coupon news: Google will be launching their own deal service, Google Offers. The deal service will work much like Groupon and LivingSocial. Users will receive a deal of the day email and have an allotted time to purchase the deal. Google Offers appears to still be in the testing phases – but look out Groupon – there’s about to be a new coupon deal in town. As many are saying about Google’s failed attempt at buying Groupon (for $6 billion) and their subsequent plan to launch Google Offers, “If you can’t buy ‘em, beat ‘em”.
I love that a movie about social media won a traditional media award. Actually, it won several of them. The Social Network took home four Golden Globes this week for “Best Motion Picture, Drama”, “Best Director, Motion Picture”, “Best Screen Play, Motion Picture”, and “Best Score.”
Google’s CEO Switch:

Google has made some changes to their upper management this week, replacing CEO Eric Schmidt with co-founder Larry Page. Schmidt will still be working at Google as executive chairman. The change came as a surprise to many, and left people wondering, “Why Is Eric Schmidt Stepping Down at Google?” As Mashable reported, Schmidt’s current ownership stake at Google is worth $5.77 billion and he intends to sell half a million shares, the dollar equivalent of $335 million dollars.
Facebook & Feature Phones:
On Wednesday, Facebook launched a mobile app for non smart phone users. The app is compatible with over 2,500 mobile phones, and can be accessed via a data usage plan. For some global users, the first 90 days of accessing the data plan for Facebook will be free. The facts, from All Things Digital:
“Facebook today released a feature-phone app that is designed to be kind of a gateway drug for both Facebook participation and mobile data usage. The company has arranged deals with 13 carriers to give users of the app free Facebook-related data access for 90 days. If you look at the countries where the launch partner carriers are from, you can see where Facebook thinks it can grow: Romania, India, Mexico and elsewhere.”
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A foundation is laid for “Selective Connection”
Like any other member of the early-adopter subset of users out there (yes, I count myself as one), I try to get my name onto as many social networks I can just to get to know the latest up-and-coming technologies. I sign up, test ‘em, then continue on or throw them out after a few weeks. Each network – and there are dozens – gets a fair shot at earning my approval.
I’m presently putting a new social network, Quora, through its paces. So far, so good. It’s all part of my interest in seeing what works for people and businesses/clients -and what doesn’t.
I recently reviewed a social network called Path that bills itself as an “anti-social network” of sorts wherein it limits a user to 50 friends. I like it and continue to use it, and recommend you do, too. And after a few weeks of use, I’ve come to realize that digital services that require a user to selectively limit their friend list to a small number of connections must be getting the idea from other networks, where such friend-limiting activity happens naturally.
At Feedback, we call this phenomenon “Selective Connection.” Take LinkedIn, for example.
Where Facebook has now become the primary network that enables friends to find each other after losing touch with one another over time, LinkedIn has become a quiet network for business professionals.
Most users typically keep their personal profiles on other social networks separated from their LinkedIn profiles for good reason: it’s a professional network for the purpose of being professional. Nowhere on LinkedIn do you ever anticipate that photo of you doing a kegstand to appear. Instead, it’s the place where you can share your talent and skills, learn more about others, and make recommendations and engage in meaningful professional discussion.
The limitations that a user has come to expect on LinkedIn were welcomed in business world much faster than Facebook’s more casual usage and customs. Sure, LinkedIn has integration with Twitter accounts to allow for cross-posting of content that might have something to do with your job. But overall, LinkedIn is kept pretty civil.
So you might start to wonder, why hasn’t Facebook come in and taken command of the online business networking scene? Can’t Facebook flip a switch and do that?
Of course not. Well, not presently, anyway.
A recent conversation that I had on Twitter concluded with the revelation that the social graph online has been replicated from what has long existed outside of the Internet: Some people keep work at work, while some might want to keep home at home.
How Facebook operates right now on a fundamental level is drawn straight from the actions of promoting someone that you just met to a level of friendship. As Facebook continues to grow, the assumed action and reaction of sending and accepting a friend request is slowly solidified as the proper etiquette.
A separate network, LinkedIn, exists for those who feel that they don’t want to share what might appear on their Facebook profile with those at their workplace or potential employer. For those who don’t want to share every particular photo with all of their Facebook or Twitter followers, there is a network like Path.
And there will be more to come, as closed-circle networks and selective connection becomes one of the latest darlings of the new media industry. While it seems like a niche market, closed-circle social networks continue to grow and become successful. LinkedIn might be a closed or specialized network with the most amount of visibility, but smaller online venues could influence the direction that networks are taking in 2011 and beyond.
-Brad (@bcarr)
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The Young and the Restless: Who Are These People?
In the same year that a major motion picture chronicled (or lampooned, depending on your point-of-view) his college exploits, Time Magazine named Facebook founder & CEO Mark Zuckerberg the 2010 Person of the Year. Meanwhile, having just rejected a reported $6 billion purchase offer from Google, Groupon founder Andrew Mason blithely deflects questions from the Today Show’s Matt Lauer with an aloof mix of nonsense and non sequitur. Neither is yet 30 years old. Both are presumed billionaires. Who ARE these people? Are they the same or total opposite?

Facebook's Zuckerberg
In the run-up to The Social Network, I devoured just about every piece of information I could regarding Zuckerberg and the founding of Facebook, as a means of checking the film from a fact-or-fiction, a Hollywood vs. Reality standpoint.
Likewise, as Groupon entered the local market, uncoincidentally at the same time as major competitor, LivingSocial, I dug into the background of Mason to see if there was another genius college dropout turned visionary CEO story afoot. I can tell you this much with certainty: Mason is no Mark Zuckerberg. Andrew Mason, for his part, does demonstrate clarity of vision, an underrated if unheralded virtue among the young CEO set.
But if you read the biographical profile found in the August 2010 issue of Chicago Magazine, you get the impression it’s Mason’s mentor, local serial entrepreneur Eric Lefkofsky, who is the real visionary. According to the feature, the roots of the whole Groupon idea came from a difficult divorce with a cell phone provider. Believing the angst generated by everyone who’s ever been through such a process could be focused into collective action and, hopefully, community remedy, Mason set to developing a non-profit organizing site called The Point. And while the site attracted a following, it wasn’t attracting investors. When it came to combine collective action with a money-making proposition, Groupon was born.
The rest, as they say, is history.
In tech years, Facebook is no spring chicken, as demonstrated by the fact that your mom, your dad and your grandparents have all figured it out. At a certain point, we’ve gotten to watch Mark Zuckerberg grow, not just as CEO of an indomitable Internet giant, but as a person, as an adolescent into an adult. Only 20 when he co-founded Facebook in 2004, we’ve seen or heard of him for so long, it’s hard to believe that the world’s youngest billionaire would barely be out of grad school had he taken the more traditional path.
A reluctant interviewee early on, Zuckerberg was considered arrogant and standoffish when defending both Facebook’s success and increasingly public missteps. But even as the slings and arrows of privacy concerns and backlash against site changes intensified, nothing has slowed the Facebook train as it cruised past the half-billion user milestone.
Meanwhile, the boy CEO has grown as well, recently appearing on 60 Minutes, ostensibly to announce yet another iteration of the Facebook interface. But what was really on display was a grown up Mark Zuckerberg, ready to put a real public face, not just for his company as they attempt to change and dominate the Internet, but for himself as well.

Groupon's Mason
On the other hand, as a public persona, Andrew Mason seems to be regressing. A Nightline piece a few months ago showed the Groupon CEO as the easygoing boy-next-door his company profile describes, casually tossing out the accolades and reminding everyone that they’ve thrived as new and well-backed imitators spring up around the world on what seems like an hourly basis. Fast-forward to a more recent Today Show interview, where relevant questions were dodged like bullets and Mason’s squirmy, awkward responses indicated a discomfort with the trappings of sudden fame and riches.
For all the perceived arrogance, Zuckerberg has never seemed to shrink from the challenge of running the Internet’s biggest company. It would do Mason well to develop some semblance of that fortitude, or the CEO with the “fastest growing company ever” (according to Forbes magazine) may prove to be too great a mantle to bear.
Naturally, only time will tell the fates of both companies and their suddenly super-rich young CEOs. In a final comparison, it’s worth mentioning that some of Zuckerberg’s most awkward moments with the press were in deflecting buyout and lawsuit talks. Maybe when the conversation about Groupon turns away from Google’s offer and more to the company’s future, Andrew Mason will rebound and find the confidence and grace that Zuckerberg has shown. We shall see. And answer the question from the outset: Who are these people? They’re not like you and me, that seems clear. But while they don’t appear to be on the same plane at this point, it’s possible that they may find more common ground in the future.
Who knows, maybe it’ll be Facebook’s money that is ultimately too much for Groupon to turn down.
-Thomas (@thomasmcdonald)
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Anna’s Social Media Picks of the Week (12/10/10)
Do you have time to search the web everyday to find the newest social media tools and trends? If the answer is no, then you have come to the right place. I have searched the internets for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:
New Facebook Profiles:
Facebook profiles got a makeover this week. Profiles now include a snapshot with a brief summary of who you are and recent photos. You also now have the option to highlight your interests, give a more complete picture of how you spend your time, as well as highlight your closest Facebook friends. For more information, click here.
Tumblr Took a Tumble:
This week, Tumblr went down for over 24 hours. Planned maintenance on Sunday unintentionally brought the entire network down. A very apologetic blog post from Tumblr staff stated “Frankly, keeping up with growth has presented more work than our small team was prepared for — with traffic now climbing more than 500M pageviews each month. But we are determined and focused on bringing our infrastructure well ahead of capacity as quickly as possible.”
Google’s Most Searched of 2010:
This week, Google released their Search Zeitgeist for 2010, which highlighted the most popular search terms during the year. So what did the world Google? As Mashable explained,
“Chatroulette, the iPad and Justin Bieber were the three fastest-rising search terms in 2010; Twitter and Facebook also made the list, at numbers eight and 10, respectively.”
New search terms that made the list were Haiti, Chile, “earthquake”, Lady Gaga and the Gulf of Mexico Oil Spill. Other top searches included world cup, iPhone 4, and Olympics. For a full list, go here.
World Map of Social Networks – December 2010:
Vincenzo Cosenza’s latest world map of social networks is out. Trends for web traffic data from Alexa and Google during the month were mapped out. The map shows that Facebook is ever increasing in their dominance. Other social networks on the rise include LinkedIn and Twitter.
Meme of the Week:
(Note: I am including this because I am a geek about my town and who knows when the next viral video will come from #RVA.) What started as a local YouTube video has turned into a national viral video. Last weekend at a Christmas parade in Richmond, Virginia, a Rudolph float went down after being punctured by a stoplight. It is hilarious.. er.. I mean tragic. The video now has over 500,000 views, and has been featured on The Today Show, Jimmey Kimmel, Tosh.0, Perez Hilton, Metro, and more.
05
The New Facebook Profile: Updated Look & Some New Friends
Tonight Facebook will debut an entirely new Facebook Profile during an interview on 60 Minutes (which explains why Facebook was weirdly encouraging all Facebook users to watch the show late in the week).
The update itself is a welcome overhaul of the look of the basic profile, drawing the viewer into a more image-related experience (such as your favorite authors rendered as their Page icons rather than words – thankfully you can edit the priority of the images shown now, not just a random sample of “Liked” elements as before).
It also brings a few new tricks – or at least tricks new to Facebook that might remind you of a few other social sites. One such feature: “Highlighting” your top connections. As they say themselves:
Relationships with close friends can be just as important as family. Now you can highlight family members and the other key people in your life, like your best friends or coworkers — all right on your profile.
Sounds an awful lot like MySpace’s Top 8, eh? I can imagine the arguments already as we shuffle our best friends, kids, spouses and drinking buddies in a furious drive to avoid conflicts…
This “highlighting” comes from a tweak to the Friends List feature, allowing you to share your Friend Lists more like Twitter Lists. This makes your curated personal lists to potentially become a way for you to find similar interests, people, etc. (The new Facebook List features are well profiled at the blog Stayi N’ Alive.) Of course, you can never share your Lists and there’s a bevy of privacy controls to go with the new options.
There are lost of other smaller changes. My particular favorite is the “Projects” you can add under your employers – drawing attention to what you’ve worked on and who with, giving an interesting kind of due and credit to a particular idea or execution.
To see the new features and immediately update your own profile, visit: http://www.facebook.com/about/profile/
See the Facebook video on the changes here:
And to see the 60 Minutes Interview, see the two parts embedded here at Business Insider with some comentary on how Zuck came across.











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LinkedIn’s Facebookization
by FeedbackTeam Zuckerberg has received another shot across the bow at its ubiquitous “Like” button.
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