Nov
19

Anna’s Social Media Picks of the Week (11/19/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

Log in to MySpace with Facebook:

MySpace and Facebook held a joint press conference on Thursday, where they announced that you can now log in to MySpace with Facebook. Being called “Mashup with Facebook,” your Facebook likes and interests will be automatically pulled into your MySpace account, making it easier to connect with entertainers. MySpace is also planning to integrate Facebook’s like button on their social network.

The Beatles Hit iTunes:

If you’re a Beatles fan, you may be excited to hear that Apple announced this week that you can finally purchase Beatles songs and albums on iTunes. Songs cost 1.29 a pop. Visit iTunes to purchase.

Twitter Analytics:

Twitter is testing an analytics tool, which is rumored to debut by the end of 2010. As Mashable reports,

“With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.”

Cool!

Boutiques.com:

Google has introduced a new way to shop this week, debuting boutiques.com. This is a personalized shopping experience, which uses computer vision and machine learning technology to analyze your taste and match to clothing you can purchase. As of now, it is only available for women’s clothing, and is only available in the U.S. and in Canada.

Facebook’s Messaging System:

There are over 4 billion Facebook messages sent each day, which is one of the reasons that this week, Facebook announced a new messaging system. The new messaging system offers seamless messaging, cross-platform conversation history and the social inbox. This is not email according to Zuckerberg, who explained, “Messages is not email. There are no subject lines, no cc, no bcc, and you can send a message by hitting the Enter key.” The system will be rolled out slowly in the next few months.

Sep
08

Feedback Announces New Client Wins, Year One, And More Team Members

by Feedback

Team embarking on new client work in Europe, Caribbean and a cross-country tour

RICHMOND, VA – When the clock strikes midnight on September 8, Feedback, a social media research and consulting group, will have completed a whirlwind first year that included two dozen new clients in 16 states, tripling the team size at the Richmond offices, acceptance into Worldwide Partners Inc. (the world’s largest owner-operated global agency network), and some of the biggest speaking engagements of the founders’ careers in a variety of industries.

Immediately after the 8th, Feedback embarks on a new year that includes clients in Europe, the Caribbean and South America, their second cross-country tour for a new national client, new office space and new employees.

Feedback is proud to announce a tremendously successful first year as well as the hiring of Jeff Kelley as Senior Experience Strategist, Brad Carr as Technology Specialist, and Brittney Trimmer as Experience Specialist. Kelley comes to Feedback from the public relations world, and previously served four years as a business and technology reporter with the Richmond Times-Dispatch. He is also the force behind the Richmond satire web magazine Tobacco Avenue.

“Our first year was not only full of crucial initial milestones, it completed many goals we had set for future years as well,” said Feedback CEO Jeff Thompson. “To take this from a glimmer to operating internationally in twelve months has been a fantastic journey, and we look forward to breaking more records in year two.”

Executive Vice President Dean Browell, who helped found Feedback with a PhD emphasizing generational differences online, added: “Hitting our philosophical goals were as important as hitting our financial ones. We have an incredible team of intelligent, creative people that work hard and play hard with the support of great partners and friends that do the same. Clients love that we love what we do, and that’s what you get when you combine results, expertise and passion.”

ABOUT US

Feedback, Inc has proudly differentiated itself with social media strategy formed from a research context, applying ethnographic research in the social space beyond simply Facebook and Twitter. A combination of high-level, research-informed strategies leading into expert implementation to complement and enhance marketing and PR efforts is why clients and agencies from around the world have contacted Feedback since it was formed in September 2009 by Jeff Thompson, Dean Browell and Experience Manager Anna Lucas. Because Feedback often operates behind the scenes, contact Feedback directly for client names we can share.

For more information, visit Feedback on the web at http://www.feedbackagency.com, on Twitter as @feedbackagency, on Facebook at http://www.facebook.com/feedbackfband by phone at (804) 893-3437.

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Jul
26

Higher Education, Meet Social Media

by Feedback

“… the longstanding notion that colleges can carefully shape and control their public image is antiquated.” – President Brian Rosenberg, Macalaster College

Like it or not, with the influx of new media and viral marketing, higher education can no longer control its message or perception. In essence, hardly anyone can control public perception anymore. What organizations can do, however, is try to influence that message and communicate/market in the most strategic/effective way.

After working in higher education myself for over ten years, I think it’s safe to say the means of communication and marketing has changed … an obvious understatement. From marketing the institution to prospective students, to communicating with current students/faculty/staff to engaging with younger and older alumni alike, higher education institutions have had a difficult time embracing new media to attract and sustain communication with their constituents.

Higher education marketing and communication strategies must adapt to stay afloat and compete in today’s economy. How many print brochures do you think the average junior/senior in high school receives from prospective colleges and universities? If you stripped away the college logo and tagline, could you decipher major differences between the marketing materials and what they are trying to “sell?”  How many juniors/seniors in high school read the newspaper … in print?  Remember your audiences and respect how they are communicating in today’s world.

Luanne Lawrence, Vice President of University Advancement at Oregon State University said in response to their new media campaign, “Powered by Orange,”

“It’s scary to relinquish control of your message. But when you build a loyal community, it does your work for you.”

Right now, my two favorite social media campaigns for higher ed are yielding amazing results. Oregon State University’s social media campaign caters more towards prospective students and influencing the reputation of the university by including all constituents. The campaign launched last spring. School enrollment has soared, first-time donations by alumni were up and visits to the OSU website grew exponentially.

Macalaster College happened into a social media frenzy. A seemingly innocent self-parodying video on YouTube, “President’s Day at Macalester College” initially designed to attract and engage alumni, ended up reaching over 55,000 viewers. Annual fund donations spiked. The self-proclaimed non-technology savvy college president had a change of heart. President Brian Rosenberg of Macalester College had never blogged, tweeted, and he wasn’t on Facebook. He learned first-hand how new forms of social media “have more potential to connect audiences across both generational and geographic boundaries than do virtually all previous forms of communication.”

This isn’t a sales pitch. It’s reality. Pay attention to your audiences. Embrace new media … and accept the fact that the old adage of “controlling your message” is obsolete.

- Heather (@hmillar13)

May
18

Announcing The Feedback Mobile Lab

by Feedback


Rendering is not representative of actual lab, which will clearly utilize hyper digital beaker technology

Our Target: The Bonnaroo Music & Art Festival in Manchester, TN – Bonnaroo was named one of the 50 Moments That Changed The History of Rock & Roll by Rolling Stone, while The New York Times said, “Bonnaroo has revolutionized the modern rock festival.”

Our Mission: Gauge the usefulness (and usage) of social media tools, explore and experiment with new ideas and trends of destination marketing, consider the effect of communication concepts from within and outside of the participants, and find out what innovations are coming from the crowds.

Featuring: Onsite, @dbrowell, @ideaman, @alucas9, @ScottTKE517

Homebase: @thomasmcdonald, @hmillar13, @bcarr & Brittney!

Details: The people, not institutions, drive social media trends. So when more than 80,000 online denizens converge for a vacation, we’ll see tens of thousands choosing how they communicate to those inside and out. What that communication does to help them prepare for, travel to, live within and reminisce after their chosen destination will say a lot about the current state of tourism online and where its going. Plus, what best practices can we observe from festival-goers, event organizers, bands, vendors and more?

Feedback will use four distinct personal accounts and personalities to cover one of the largest music and art festivals in the US, testing trends, performing live tests of multiple apps, taking a look at the communities and cultures that are reflected online, studying communications and, of course, having a blast watching how radically diverse acts and fans share experiences in person and online. The “best of” our live work will be featured on our Feedback channels and studied for post-event analysis. (Also be on the lookout for performances via Radio Free Feedback; if you’re going to Bonnaroo and from an ad agency or PR firm, or are a Friend of Feedback, let us know and we can organize a jam session!)

One of Feedback’s founders, Dean Browell, was one of the first people to broadcast social media content from the farm at Bonnaroo, covering the entire weekend via blog, Twitter, Brightkite, and more for the last five years. Now he returns with a company and team to continue that tradition as well as take it the next step: treat it like the incredible laboratory it is for the benefit of all of our clients, from travel and tourism to healthcare.

In Preparation: Ahead of our trip, we will be canvassing our clients and our partners to find out what they would like to know about how certain trends perform, apps, critical mass of usage, technology needs and what events they have that we should keep in mind for new ideas. If you have an idea or a question you’d like to see us pursue, just let us know! Just email Contact@feedbackagency.com or through our individual contact info, below or on Twitter.

Mar
03

New Clients On Stage: Feedback’s Client Roster & More

by Feedback

We’re beaming over here with new clients, super-interesting research and incredible partners lining up to make 2010 a banner year already. And over Twitter today we announced, “We can see clearly now, another new national client!”

Often people ask: “But Feedback, how come you don’t trumpet every new client or have a giant client list clearly displayed on your website?”

The answer is simple: It’s not about us. We generally don’t publicize our clients because often we are working behind the scenes. We have all sorts of relationships with agencies, firms, consultants and even a few direct clients. And while with some we are incredibly visible, in others we’re not. In our company’s life so far we have worked with a roster of national and international clients as well as firms of all shapes and sizes (located in major cities around the US as well as many here in our home state of Virginia). We have taken on many different industries such as healthcare, automotive, education, craft brewing, technology, incredibly localized communities and more. We’re able to share some names and will if you’re interested, just drop us an email (contact at feedbackagency.com) or call (804-893-3437). But for now we’ll just be us engaging with all of you on here  thankyouverymuch.

All that said, every now and then we’ll tease out some good vibes as we grow. The great thing is, this wasn’t even the only good news this week. We’d like to thank all of our amazing partners, friends, fans and followers as well as warn them: Hold onto your hats, you ain’t seen nothin’ yet.

-Dean (@dbrowell) on behalf of the Feedback crew, old and new

Feb
26

Anna’s Social Media Picks of the Week (02/26/10)

by Feedback

Anna’s Social Media Picks of the week

Do you have time to search the web everyday to find the newest and coolest social media tools? If the answer is no, then you have come to the right place. (& if the answer is yes, leave a comment with your favorites). I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way.

Here are my picks of the week:

Facebook Pages & Google Real-Time Results:

This week, Google has started including Facebook Pages in their real time search results. Google announced this via status update on Wednesday, stating that “Public status updates from Facebook Pages now in real-time search: http://bit.ly/6YpCdy More about Facebook Pages: http://bit.ly/aYnAxf 04:10 PM Feb 24, 2010.” As of now, Facebook’s public user updates are not displayed on Google, but Twitter and MySpace updates are.

Rickroll Removed—and Brought Back:

This week, the original Rickroll video was removed…and then brought back. Earlier this week, the original “rickroll” video was removed from YouTube due to a copyright violation. The removal of the ever so popular (with over 30 million views) video of Rick Astley’s “Never Gonna Give You Up” caused a bit of a stir over the internet. But not to worry…it’s back! It was mistakenly flagged by someone and is back of for your viewing pleasure…or displeasure

Facebook Patents the News Feed:

Facebook has patented the news feed! The patent, which was awarded to Facebook on Tuesday, gives Facebook executives the rights to “dynamically providing a news feed about a user of a social network.” This could have serious implications for other social networks. Read more about the patent and what it could mean in this ReadWriteWeb article.

What Not to Do with a Twitter Account:

If you’re going to invite people to follow your company on Twitter, you might want to make sure you give them the right Twitter handle. As Mashable reported this week, Denny’s Restaurant Chain made this mistake on their eat-in menus by inviting customers to “Join the Conversation” and follow @dennys on Twitter. The problem? @Dennys is the Twitter handle of a Taiwanese Twitterer named Dennys Hsieh, not Denny’s official restaurant account. Oops!

Who’s Using Social Media?

Well the largest 100 of Fortune 500 companies are. As Mashable reported, a new study completed by PR firm Burson-Marsteller, found that 79% of Fortune 100 companies use Twitter, Facebook, YouTube or corporate blogs. 2/3rds have a Twitter account, over 50% have a Facebook fan page, 50% have a YouTube channel, and 33% have a corporate blog. The article also stated that There are a bunch of other interesting stats in the study — including proof that consumers actually do like to engage with companies via social media, making all those channels worthwhile.

-Anna (@alucas9)

Dec
23

Anna’s Social Media Picks of the Week- Holiday Edition

by Feedback

It’s winter, the holidays are upon us, and I’ve got the online guide to help you enjoy the season to the fullest. I searched the World Wide Web and came up with my social media picks of the week- Holiday Edition:


‘Tis the Season for Apps:

There are tons of holiday apps to choose from this season.

  • iPhone users: Apple has created a commercial to help us choose the best apps for the holidays. The “12 apps of Christmas” include “My Christmas Gift List”, “Holiday Bells”, and “Snow Reports”. View the commercial and information on all of the apps here.
  • Android users: Here are 10 free droid apps to get you into the holiday spirit.
  • If you don’t have a smart phone, here is a list of 10 Facebook apps you can use.

Connect with Santa Claus:

Mashable compiled a great list of 5 ways you can connect with Santa on the web. They are as follows:

1.) Get an email from Santa
2.) Ask Virtual Santa a Question
3.) Get a Phone Call from Santa
4.) See Santa Live on a Webcam
5.) Track Santa’s Journey on Christmas Eve

Fa la la la la la… Pandora:

Whether you have Pandora radio on your computer or Pandora mobile (it’s free to join if you don’t have either), you can listen to loads of great, free holiday music. With genre’s that include Classical Christmas, Rockin’ Holidays, and Country Christmas, you’re bound to find something to hum along to while unwrapping presents.

Have a Hulu Holiday:

Watch holiday movies and TV shows online with Hulu. TV shows available on Hulu include 30 Rock’s “Secret Santa” & Modern Family’s “Undeck the Halls.” You can also watch some full movies (such as “A Charlie Brown Christmas“), or clips of your favorite holiday classics. Find one you love? Share videos or clips via Facebook, Twitter, MySpace, or Digg.

Dance Your Way Into the Holidays:

Seems like everyone is putting his or her face on a dancing holiday character this year. Want to join in? Turn yourself into a Dancing Santa on Facebook or turn yourself into a Dancing Elf and share it on Facebook and Twitter.

Feedback wishes you a very Happy Holiday & a Happy New Year (be sure to pop some virtual bubbly for us!)

-Anna (@alucas9)

Nov
02

Positive Feedback

by Feedback

Richmond, VA – October 31, 2009

Feedback LLC today announced its October ’09 charitable contribution has been sent to Education Through Music, a non-profit organization that provides musical instruments and music education to disadvantaged youth in New York City, San Francisco and Los Angeles.

“Since our inception, it has been, and will continue to be, a priority of Feedback to give back to the community,” said Jeff Thompson, President & CEO of Feedback. “In these current economic conditions, this obligation is more important than ever as we strive to positively affect the lives of people around the country.”

Each month, a portion of all revenues received by Feedback is donated to different charities around the United States, and the company welcomes suggestions for recipients of future donations.

Feedback LLC is a Richmond, VA-based company providing advanced social media services to leading advertising agencies and PR firms.