Feedback

Posts Tagged ‘Feedback’

Anna’s Social Media Picks of the Week (03/11/11)

Friday, March 11th, 2011

My top social media news picks for the week of March 6, 2011:

Facebook Streaming Movies:

Warner Bros. is testing out streaming movies on Facebook with “The Dark Knight”. The movie rental costs users $3.00 (Facebook will receive 30% of revenues) and can be watched for 48 hours after purchase. If the test goes well, we are likely to see more video streaming options on Facebook.

Foursquare v3.0:

Foursquare’s latest app version, v3.0, has some innovative new features. They have done away with the “tips” tab and replaced it with an “explore” tab. The explore tab will look at your information (where you’ve checked in, who you’re connected with, your favorite places to check in) and what you’re looking for (nightlife, sushi, etc.) to show you what Foursquare thinks you’ll like nearby. You will also be able to see how many of your friends have been to a recommended place, and what reviews have been posted about it.

The iPad 2 Available Today:

The iPad 2 has arrived. You can order it online now, and purchase it in store starting at 5pm local time. They will be sold at the Apple Store, AT&T, Best Buy, Target, Verizon Wireless, Walmart and select Apple Authorized Resellers. Starting early today, people were lined up at Apple Stores all over the country in hopes of being some of the first to get the latest tech gadget.

Image from CultofMac.com

SXSW Interactive:

South by SouthWest’s interactive portion was kicked off today in Austin, Texas. Five days of networking events, presentations, announcements and exhibits, all centered around emerging technology. For those of us who can’t be there, we can follow along with the hashtag #SXSW or visit our favorite social media news websites (such as http://techcrunch.com/sxsw/) for updates.

Japan & Social Media:

When a tsunami and an 8.8 magnitude earthquake tragically hit Japan this morning, many took to social media. Some families relied on social media to get in touch with their loved ones, and Google even launched a Japan earthquake person finder to help victims and families locate each other.

There has been an overwhelming amount of support spread though social media channels:

-Anna (@alucas9)

Tags: #prayforjapan, @alucas9, available today, donate, explore v3.0, facebook movie rentals, facebook streaming movies, Feedback, foursquare recommendations, Foursquare update, iPad 2, iPad 2 retailers, japan, new media, people finder, Social, social media, the dark knight, tsunami, twitter, warner bros
Posted in News & Analysis, Social Media | No Comments »

What Makes an Online Community Click?

Friday, January 14th, 2011

A couple years ago, I joined up with an online community that essentially dedicated its entire use of social media to humor writing. Mostly on Twitter, sure, but this group has creative endeavors outside the service – editors at legitimate news services, TV writers, cartoonists, ad copywriters, bloggers, authors. Most are in a creative career of some kind; others are simply cube warriors longing for an absurdist, 140-character escape.

This community has grown over the years, and what has come out of it are real-life friendships, serious relationships, business partnerships, and all the negative and positive things that develop from human interaction.

Yet every time I look at what has made this community grow and glue together (or tear apart in places, as any community will do) has been the concept of feedback, and I don’t use that term simply because that’s the name of this company. You can trace this mini society back to a site called Favrd. Now defunct, Favrd essentially turned Twitter’s “favorites” starring feature into a button that said “That’s funny.” If a tweet made you laugh, you starred it. Favrd collected these stars, then ranked the funniest tweets of the day onto a leaderboard (the site was eventually gamed by a few bad apples and taken down by the creator after all sorts of drama, but that’s a different story). But it was addicting: You wanted to know which jokes worked, which ones didn’t, and who liked it. And then you got to know the people who liked your jokes.

Point, please? A successful online community – one where people congeal together, interact, learn and share – must have such a “liking” feature, or some form of feedback that will keep people coming back again and again. It’s a concept that those of us in the public relations and mass communications industries should take to heart. In fact, you can probably track the beginnings of Facebook’s meteoric rise to 500 million to the February 2009 introduction of the “Like” feature. That was really the first time, aside from typing comments, that the site really allowed its users to give instantaneous feedback.

Of course, this concept of “liking” isn’t new, and it’s not found in the latest social media darlings. Stock traders give feedback and get their comments ranked on Nasdaq.com’s social networking service. Think feedback methods in fantasy football, online role-playing games, Digg, Reddit, or even simple message boards. Think about it: Feedback keeps people coming back to a website or mobile service again and again.

The key is creating a place where people can be effectively rewarded.

For an online community to work, and to keep people coming back to it, it must be able to offer feedback. All the successful websites today feed on the human psyche: The one thing anyone wants is to be accepted, to be loved, liked, hearted, starred, whatever term you choose. In a successful community, online or otherwise, this must be a constant.

-Jeff (@jephkelley)

Tags: Community, favrd, Feedback, heart, like, star
Posted in Social Media | 2 Comments »

New Year’s Social Media Picks of the Week

Thursday, December 30th, 2010

Wrapping up the year with a special edition of my social media picks of the week, centered around the best of 2010 and New Year’s Eve:

The Best Of…
The best tech, music and more from 2010

Best, Worst, and Surprise Tech of 2010:

Mashable came out with a list of the best win, flop, and surprise tech of 2010. The winner for 2010 was the iPad. The iPad proved to be a huge success; Apple sold over 8.5 million in 2010. Mashable chose Google Buzz as the biggest flop of 2010, and Groupon as the biggest surprise of 2010. Google Buzz, essentially a mesh of gmail and the status update, never took off. The deal a day service Groupon, on the other hand, is so popular it is now worth a reported $6 billion dollars (Oh, and did I mention, Google tried to buy Groupon…).

Best (i)Tunes of 2010:

What is the top music of 2010? According to iTunes, the top singles include Train, “Hey, Soul Sister,” Katy Perry, “California Gurls” (feat. Snoop Dogg), Eminem, “Love the Way You Lie” (feat. Rihanna), and Lady Antebellum, “Need You Now”. Best selling albums of 2010 included Eminem, Recovery, Lady Gaga, The Fame, Mumford & Sons, Sigh No More, and Jack Johnson, To the Sea. See full list here: http://bit.ly/haj6vf

More Best of Tech:

Other tech items that make my list include Microsoft Kinect, which is a controller free game console.1 million Kinect’s were sold in the first month. Also, the iPhone 4 turned out to be a huge hit in 2010, with HD photo capabilities, Facetime, and a multitouch display. What were your favorite technology items of 2010?

The Night Of…
Ensuring a fun-filled and connected New Years Eve.

Time Square Countdown:

Access Time Square from anywhere. The official time square ball holiday app counts down and shows footage of the ball drop. So for those who can’t make it to NYC for NYE, at least you don’t have to miss the show.

If you’re in Time Square on NYE and are the mayor of the Time Square Visitor Center by noon on NYE, you win 2 tickets to the official New Year’s Eve VIP Party. Details here.

SCVNGR+AE=4Charity:

If you are in Time Square for New Years Eve, you might like to know that SCVNGR is teaming up with America Eagle this New Years Eve. For every SCVNGR task you complete, SCVNGR/AE will donate $10 to Big Brothers Big Sisters.

Skal!:

IKEA has created the app, Skal!, which is a fun NYE toasting app. You pick your glass style and watch it fill with champagne. Clink glasses with the iPhone next to you and your contact information will be shared, and a snapshot photo will be taken of the cheers for you or your friend to post on Facebook or Twitter.

For the Kids:

Have kids? Jeff Kelley (@JephKelley) found this great website where you can set the time you want an animated ball to drop – be it 8pm, 9pm, 10pm, or 11pm. It even does the count down. So, change the clocks, put this website up, and the kids will think they’re staying up for the fun.

More To Come…
Looking forward to 2011

Is iPad 2 coming soon? When will Facebook update company pages (we’ve seen a sneak peek of what they’ll likely look like)? Will Verizon carry the iPhone in 2011? What new technology will we be introduced to at CES? With the ever-changing landscape of social media, I can’t wait to see what’s to come in 2011. Thanks for tuning into my picks of the week this year… exciting changes to come for my pick’s as well! Happy New Year’s!

-Anna (@alucas9)

Tags: 2010, 2011, @alucas9, american eagle, best of 2010, best tech, big brothers big sisters, countdown, Feedback, google buzz flop, groupon success, Ikea, iPad 2, iPad best tech, iPhone 4, kids, Kinect, Microsoft, new media, new year's eve, nye, official, official time square app, scvngr, Skal!, social media, technology
Posted in Social Media | No Comments »

Anna’s Social Media Picks of the Week (11/19/10)

Friday, November 19th, 2010

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

Log in to MySpace with Facebook:

MySpace and Facebook held a joint press conference on Thursday, where they announced that you can now log in to MySpace with Facebook. Being called “Mashup with Facebook,” your Facebook likes and interests will be automatically pulled into your MySpace account, making it easier to connect with entertainers. MySpace is also planning to integrate Facebook’s like button on their social network.

The Beatles Hit iTunes:

If you’re a Beatles fan, you may be excited to hear that Apple announced this week that you can finally purchase Beatles songs and albums on iTunes. Songs cost 1.29 a pop. Visit iTunes to purchase.

Twitter Analytics:

Twitter is testing an analytics tool, which is rumored to debut by the end of 2010. As Mashable reports,

“With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.”

Cool!

Boutiques.com:

Google has introduced a new way to shop this week, debuting boutiques.com. This is a personalized shopping experience, which uses computer vision and machine learning technology to analyze your taste and match to clothing you can purchase. As of now, it is only available for women’s clothing, and is only available in the U.S. and in Canada.

Facebook’s Messaging System:

There are over 4 billion Facebook messages sent each day, which is one of the reasons that this week, Facebook announced a new messaging system. The new messaging system offers seamless messaging, cross-platform conversation history and the social inbox. This is not email according to Zuckerberg, who explained, “Messages is not email. There are no subject lines, no cc, no bcc, and you can send a message by hitting the Enter key.” The system will be rolled out slowly in the next few months.

Tags: @alucas9, analytics, anna's social media pick's of the week, beatles itunes, boutiques.com, Feedback, feedback agency, google, mashup with facebook, MySpace, new messaging system, twitter, twitter analytics
Posted in News & Analysis, Social Media | No Comments »