Posts Tagged ‘foursquare’

Higher Education Checks Into Foursquare

Tuesday, August 31st, 2010

A few interesting higher education-related news today show the emergence of “place” and geolocation as an interesting angle and channel for communicating with and meaningfully engaging new students.

First up, the University of Oregon spiced up Welcome Week with an interesting use of Tips, a special school-only badge and a self-guided tour of campus. About Foursquare gives details:

As part of the “Grand Tour,” the Oregon Duck has left tips around campus that will highlight some features of campus that students may not know about…Students who friend the Oregon Duck and check in at all 10 locations with tips on Friday, September 24 can show their checkin history to redeem a real-life InDUCKted badge. The badge is good for 20% on Oregon Ducks sportswear at the Duck Store.

The University of Nebraska at Omaha is using a microsite in conjunction with Foursquare to encourage students to visit alcohol-free businesses in the area. The effort includes special deals for the students checking in and promotional opportunities for the participating local businesses.

This isn’t the first time colleges have embraced Foursquare as a means to encourage students to interact with their environment. Recently Foursquare made custom badges for Harvard to correspond with custom tips, info and of course to allow officials to track participation.

“Harvard is more than classrooms and buildings. It is an interconnected community of people, ideas, and experiences, and we are actively pursuing ways to enhance those connections,” said Perry Hewitt, director of digital communications and communications services for Harvard Public Affairs and Communications.

What better assets to combine than a tech savvy community and a collection of buildings in an educational realm constantly under evolution away from brick-and-mortar. The concept of “place” online helps marry the importance of physical location with the information flow of the virtual space.

Oddly enough, despite the recent debut of Facebook Places, Facebook simply Facebook debuted Facebook Universities, a special Page dedicated for interacting with the facets of your educational community except for Place and dumps you immediately on the “Deals” tab – so you can interact with sponsored brands before you get to your provost. Sigh. We assume there’s more to how colleges can use Places and of course there will be check-ins regardless.

How next Fall will look for colleges and universities, when the hundreds of millions of Facebook check-in and Foursquare and others are only more rampant, will be the true test. How will your institution watch, research, strategize and take advantage of these trends? Throw us a line, we can help.

-Dean (@dbrowell)

P.S. We would like to lift up one of our favorite blogs, “About Foursquare” which is one of the quickest to deliver media sites on Foursquare developments. Check it out.

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Everything In Its Right Place? Facebook Places

Wednesday, August 18th, 2010

Some things are simply inevitable.

The sun will come up.

Charles Barkley will say something unintentionally hilarious.

Facebook will emulate what it doesn’t buy.

On the latter point, Wednesday evening Facebook debuted Places. The premise and execution of Facebook Places is remarkably similar to the first two sentences anyone may use to describe any number of check-in applications: It’s a way to share your actual location with others online; it also allows you to observe where others have checked in. Where many other applications seek to go from that starter definition, be it MyTown with games, Foursquare with tips, Gowalla with stickers, or ShopKick with deals, Facebook has simply stopped limply (but maybe effectively) at the first point of entry.

There’s a few other tricks to Facebook Places, and the following video, dripping with a sincerity that suggests they have suddenly figured out something others haven’t, demonstrates them:

Also inevitable is that Walt Mossberg of the Wall Street Journal will be given a test run before most other humans. Unlike his usually predictably estatic review of Apple products (generally done in time for Steve Jobs to use an actual Mossberg quote as a part of his Keynote presentations), Walt was actually a bit matter-of-fact about Facebook Places. Not cold or harsh, just… well, “Meh” would probably be the most effusive meta-adjective I’d use.

This is because what may become the most short-term-advantageous thing about Places is what it does for others, including those other check-in services. The APIs that could come streaming out could hook into and help fuel the growth of any number of companies Facebook as threatened or tried to buy recently, several of whom (Gowalla, Foursquare and Yelp) actually appeared in some form on stage with Facebook for Places’ debut. And yes, businesses can claim their “Place” via a Page as we and others mused months ago.

And what about long-term? Well you can better believe Facebook didn’t debut this to merely dip a toe in. Cross-platform geo-location ads, sacks of data on visitations and total domination of the “place” space is clearly a mid-term goal. Actual quote from Zuckerberg: “…certainly you can imagine these things in the future.”

We have been recently musing on the concept of “place” (including, “How Location Could Change The Future of Pages” last March) insofar as the web toys with tying itself to real-world geographies and the inherent opportunity and fear laden in those watching this wrestling match happen. But one thing we’ve always said about Facebook — their nearest, truest competitor in a spiritual sense was never MySpace, but Windows. They want to be the start, constant and end of the web for many people — the entry point in. And for many, they are. So now marry location ontop of that and you can begin to see how powerful they could become for the general public. For and to the general public, I should say. Being in Facebook, as a valid location that people actually visit in real life as well as “Like” could become the equivalent of having your name and address in the phone book in the 80′s and being a store that’s in the Mall. You want to be “seen” there- and now you can, by friends who aren’t even nearby to see you.

This, of course, begs the privacy question. But if we rest for a moment and assume that this is about who you allow to see your location, we can hopefully still talk about “place” and Facebook’s role in it in a rational fashion. I could choose to not tell a single friend where I was on Facebook and still find it incredibly valuable to know that a restaurant I hear about in Richmond, VA called “Strange Matter” has been visited by several of my friends, I could reference it in a Status Update and get real recommendations of what to eat there and tips such as bringing your own quarters for the vintage arcade games. 3/4 of that scenario already happened pre-Places, but now I could potentially verify that it’s a cool place that several of my less chatty friends have also patronized recently. It becomes an early indicator for me in a single search, allowing me then to pursue more info through other means (Yelp reviews, call-outs for other recommendations on Twitter, etc.).

Facebook Places doesn’t change the game as much as it does solidify it, make it whole and, likely, make it ubiquitous. What it does more than really innovate is fire a cannon in a battle previously fought by slingshots as it brings its half-a-billion active audience into the check-in game. But don’t be distracted by the battle to see whose or what type of check-in system wins. Instead, start to look ahead, with us, at what this will mean for the intersection of real and web location in the years ahead.

-Dean (@dbrowell)

UPDATED August 19, 2010: Not that Facebook Places is available in #RVA just yet. #Fail #FacebookPlaces, #Fail.

One last note: Notice that Places logo? As TechCrunch points out: “It’s a 4. In a Square. Yeah.

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Anna’s Social Media Picks of the Week (08/13/10)

Friday, August 13th, 2010

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

The Official Tweet Button:

Third-party Twitter-sharing tools now have their own official competition. This week, Twitter launched an official tweet button, which lets you easily share links from the website you’re on directly with Twitter. Just as we’ve grown to expect with other tweet sharing services – when you click the tweet button, a pre-populated box including brief text and a shortened link, will appear. Something different: Once posted, Twitter may recommend accounts for you to follow based on the news story you shared (such as the site account and reporter of the article you shared.)

MySpace’s Makeover:

MySpace has completely redesigned their homepage – & surprise! It looks similar to Facebook. A sneak peak was given to some users this week, and will be available to all MySpace users on August 16th. Changes include a stream (aka newsfeed), friend recommendations, birthday reminders, & “My stuff” (events, photos, videos, etc.). Too little too late?

Minor Changes To FourSquare:

Small changes to Foursquare this week include:

  • Superusers, mayors and venue owners can now see the location of recent checkins and enter an exact latitude and longitude to move a pin to it’s exact location.
  • Tips now include an option to add a link directly from the venue page.
  • Privacy wise, if you aren’t sharing your location, you can have the added comfort of making sure – the “Current Location” link now has a bar explaining that your location is not being shared.

Bye Bye Facebook Page Sidebars:

Changes are coming to Facebook Pages. If you are an admin of a Page, you may have even been prompted to review your Facebook Pages to make any edits before the new layout arrives. This new layout will not include sidebar boxes, and will have narrower tabs. The change is set to occur on August 23, 2010, with the goal of having cleaner, easier to navigate pages.

Bonus Reading: Can Google Get Social Networking Right?

My final pick is about an article I read this week called Can Google Get Social Networking Right? It is about Google’s innate want to create a social network and compete with the likes of Facebook. They want this in part because they want to remain the authority on online search, and social networks are collecting commercially valuable data that Google cannot access. But this article delves into the ‘can they do it’? They have successful social tools such as YouTube. They’ve had unsuccessful attempts such as Wave and Buzz. But, with the recent purchase of Slide, and their investment in Zynga, one can only wonder if they are attempting, and if they will succeed at creating a social network. Just something to think about.

-Anna (@alucas9)

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