You can learn more about all of Facebook’s mobile announcements here and here, but we want to draw your attention to one game-changing item: Creating a “deal” at a location in Facebook Places.
Facebook has done for “deals” what they did for buying ads… They made it super-simple, very logical and with a prowess that makes Foursquare’s process seem silly. Sort of like Apple does to Windows on a regular basis (sorry, baiting a flame war there .
Some of you may remember me crowing over augmented reality in the last year, and certainly everyone has heard my emphasis on the concept of place and location… as predicted, these are all converging and in some really remarkable (read: cool) ways. Take a look.
We’ve been talking a lot around the office about geo-location, reviews and ratings and how they influence a number of industries now and in the future. Yelp has been a big topic of discussion, with its gigantic critical mass (25 million a month and growing). Yelp’s had some high-profile mentions in the press recently, and with good reason. Below are a couple of videos we’ve found interesting on what’s going on over at Yelp.
Here’s an explanation of Yelp’s new integration with Facebook:
And here’s a clip of Steve Jobs on Yelp as a part of iPhone app success:
P.S. We’ve been brainstorming the effect on other industries as well. For example, what’s the Yelp of healthcare, if a review site on docs, procedures, clinics…gets that much traffic, going to do to the industry? Drop in virtually or in-person and brainstorm with us!