Dec
28

Anna’s Social Media Picks of the Year – 2011

by Feedback

It’s been quite a landmark year for connectivity, social media and technology. Here are my recommendations for the best of “the best of’s” for 2011:

Twitter Topics:

Numerous current events were discussed on Twitter this year, some of which even broke on there first (such as the Osama bin Laden announcement). Here are the news items that topped the Twitter trending list:

  1. Japan earthquake and tsunami
  2. Royal Wedding
  3. Libyan conflict
  4. May 21st/Oct. 21st Rapture
  5. Death of  bin Laden
  6. Egyptian protests
  7. Venezuelan protests
  8. Brazilian politics
  9. Gabrielle Giffords shooting
  10. England riots

See Twitter’s year in review here.

IPO Mania:

This was the year of IPO buzz. Social media companies that went public in 2011:

  • LinkedIn
  • Zynga
  • Pandora
  • Groupon

Speculations circulate that the IPO trend will continue in 2012 with the likes of Facebook and Twitter.

Top Tech Stories:

CNN selected their top picks for tech stories in 2011. Here are their 10:

  1. The death of Steve Jobs
  2. Social media’s role as a tool for protesters
  3. Hackers
  4. Tablet market gets dozens of new entrants
  5. Facebook and partners add ‘frictionless’ sharing
  6. Patent wars
  7. Google+
  8. Apple becomes the most valuable company in the world
  9. IBM’s Watson beats human champs on ‘Jeopardy!’
  10. Spotify and Facebook take on digital music

Click here to read the full article.

The 2011 Social Media Timeline:

Social Media Today put together a timeline that makes it easy to recap social media accomplishments throughout the year:

What’s next?

Tech Guru’s share their opinions on what they think the online future holds:

Next yearfrom CNN:

  1. Touch computing
  2. Social gestures
  3. NFC and mobile payments
  4. Beyond the iPad
  5. TV Everywhere
  6. Voice control
  7. Spatial gestures
  8. Second-screen experiences
  9. Flexible screens
  10. HTML5

In 5 years – from IBM (Covered by techworldnews):

  1. Personal energy
  2. The end of the password
  3. Mind reading
  4. The end of the digital divide
  5. The end of junk mail

2011 has been an innovative year and 2012 looks as if it won’t disappoint. Happy New Year!

-Anna (@alucas9)

Sep
20

A Look At The Inc. 1

by Feedback

The vacations are over. Back-to-school sales have come and gone, while big yellow buses rejoin the fray that is my morning commute. Talk of football fills the airwaves and Facebook feeds, letting us know that fall is (almost) here.

For me, the annual September release of Inc. magazine’s top 500 private companies (stretched to 5000 online) has been an autumn rite for as long as I can remember.

For the uninitiated, Inc.’s list is ranked by the percentage of revenue growth over a three-and-a-half year period by privately held, for-profit independent companies that meet some qualifying financial requirements. Some companies appear on the list briefly before going public. Other companies are stalwarts, like North Carolina software maker SAS, which has appeared on the list each year since 1981.

At Feedback, we’re frequently charged with surveying the social media landscape of entire industries, clients and competitors alike, to evaluate the overall usage and uncover best practices. For the purpose of this post, I thought I might do a quick audit of this year’s Inc. 500 No. 1 fastest growing company, ideeli.

If by chance you haven’t heard of ideeli, you’re certainly familiar with the concept: a members-only online retailer, a “Flash-shopping” site, with regular-if-not-daily emails offering merchandise for greatly discounted prices. While ideeli counts sites like Gilt Groupe, Rue La La and HauteLook among its main competitors, it’s a short leap to their much-ballyhooed geo-specific daily deal siblings, Groupon and LivingSocial. Most of ideeli’s thousand brand partners are in the fashion world, though offers for such things as travel present growth opportunities they are just beginning to explore.

So how is a company of this size and potential using social? At first glance, the answer is quite well.

On Facebook, multiple daily posts reflect their assets via pictures, as well as their sponsors and items of general interest to their more than 170,000 fans. Likes by the hundred and comments by the dozen are common within hours of posting.

The effort on Twitter is strong as well. Having cultivated a base of almost 26,000 followers with over 20,000 tweets since September 2008, the content and interactions really flow here. Chances are if you direct your message to @ideeli, you’ll get a personal response. At the time of this writing, there were twenty direct responses to individuals tweeting their questions or affections for this shopaholic’s dream.

In addition to their regular offerings, they also do what they call “Flash Friday” giveaways for an unspecified and far briefer time period that you can only participate in by following on Twitter and using the appropriate hashtag in your messages. Clearly, there is some serious social media savvy within the company’s Manhattan headquarters.

As a business that contacts its consumers regularly via email, you could give ideeli a pass if they failed to make use of a blog along side their other efforts. However, the clean design and presentation of information, as well as the availability of multiple RSS feeds at blog.ideeli.com provide a strong complement to the other promotional efforts, though it would seem with less traffic and far fewer interactions. I am somewhat surprised – given the adoption of Tumblr within the fashion community – that ideeli has not embraced that site and its potential to further engage with its clientele. A presumptive search for ideeli.tumblr.com gets forwarded back to the main site, where an unformatted page lies begging for completion and content (I know some who would be willing to help them out with that).

I’m somewhat obsessed with deal websites, so I was surprised to see a site that I had never heard of (though competitors Gilt & Rue were on my radar) top the Inc. 500. Who knows where they will place on next year’s list: Maybe they’ll go public or be bought out and no longer qualify. Or maybe they’ll find a goldmine in other retail sectors and continue to grow at this torrid pace.

Either way, I’m sure they’ll be keeping up with their strong efforts in social. If you’re looking for an example of a private company doing it right, look no further: ideeli’s the real deal.

-Thomas (@thomasmcdonald)

Jul
29

Anna’s Social Media Picks of the Week (July 29, 2011)

by Feedback

The social space online changes rapidly. Feedback stays on top of emerging media news so you don’t have to. Here are the top must-read social media articles of the week for July 24, 2011.

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Jul
15

Anna’s Social Media Picks of the Week (July 15, 2011)

by Feedback

The social space online changes rapidly. Feedback stays on top of emerging media news so you don’t have to. Here are the top must-read social media articles of the week of July 10, 2011.

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Jul
14

A Wine Retailer On LivingSocial

by Feedback

Being a supporter and lover of the intricacies of small businesses, particularly retail stores, I always find myself hesitating to buy daily deals. Am I going to screw someone over by clicking ‘Buy’? I love saving money, but I also don't want to harm someone's livelihood just to save a few bucks. Read More »

Mar
18

Anna’s Social Media Picks of the Week (03/18/11)

by Feedback

My top picks for social media news this week include the buzz around SXSW products, Facebook Deal subscriptions, March Madness, Twitter’s Birthday, and an article on how to get paid news free with a “social loophole.” Read More »

Dec
22

The Young and the Restless: Who Are These People?

by Feedback

In the same year that a major motion picture chronicled (or lampooned, depending on your point-of-view) his college exploits, Time Magazine named Facebook founder & CEO Mark Zuckerberg the 2010 Person of the Year. Meanwhile, having just rejected a reported $6 billion purchase offer from Google, Groupon founder Andrew Mason blithely deflects questions from the Today Show’s Matt Lauer with an aloof mix of nonsense and non sequitur. Neither is yet 30 years old. Both are presumed billionaires. Who ARE these people? Are they the same or total opposite?

Facebook's Zuckerberg

In the run-up to The Social Network, I devoured just about every piece of information I could regarding Zuckerberg and the founding of Facebook, as a means of checking the film from a fact-or-fiction, a Hollywood vs. Reality standpoint.

Likewise, as Groupon entered the local market, uncoincidentally at the same time as major competitor, LivingSocial, I dug into the background of Mason to see if there was another genius college dropout turned visionary CEO story afoot. I can tell you this much with certainty: Mason is no Mark Zuckerberg. Andrew Mason, for his part, does demonstrate clarity of vision, an underrated if unheralded virtue among the young CEO set.

But if you read the biographical profile found in the August 2010 issue of Chicago Magazine, you get the impression it’s Mason’s mentor, local serial entrepreneur Eric Lefkofsky, who is the real visionary. According to the feature, the roots of the whole Groupon idea came from a difficult divorce with a cell phone provider. Believing the angst generated by everyone who’s ever been through such a process could be focused into collective action and, hopefully, community remedy, Mason set to developing a non-profit organizing site called The Point. And while the site attracted a following, it wasn’t attracting investors. When it came to combine collective action with a money-making proposition, Groupon was born.

The rest, as they say, is history.

In tech years, Facebook is no spring chicken, as demonstrated by the fact that your mom, your dad and your grandparents have all figured it out. At a certain point, we’ve gotten to watch Mark Zuckerberg grow, not just as CEO of an indomitable Internet giant, but as a person, as an adolescent into an adult. Only 20 when he co-founded Facebook in 2004, we’ve seen or heard of him for so long, it’s hard to believe that the world’s youngest billionaire would barely be out of grad school had he taken the more traditional path.

A reluctant interviewee early on, Zuckerberg was considered arrogant and standoffish when defending both Facebook’s success and increasingly public missteps. But even as the slings and arrows of privacy concerns and backlash against site changes intensified, nothing has slowed the Facebook train as it cruised past the half-billion user milestone.

Meanwhile, the boy CEO has grown as well, recently appearing on 60 Minutes, ostensibly to announce yet another iteration of the Facebook interface. But what was really on display was a grown up Mark Zuckerberg, ready to put a real public face, not just for his company as they attempt to change and dominate the Internet, but for himself as well.

Groupon's Mason

On the other hand, as a public persona, Andrew Mason seems to be regressing. A Nightline piece a few months ago showed the Groupon CEO as the easygoing boy-next-door his company profile describes, casually tossing out the accolades and reminding everyone that they’ve thrived as new and well-backed imitators spring up around the world on what seems like an hourly basis. Fast-forward to a more recent Today Show interview, where relevant questions were dodged like bullets and Mason’s squirmy, awkward responses indicated a discomfort with the trappings of sudden fame and riches.

For all the perceived arrogance, Zuckerberg has never seemed to shrink from the challenge of running the Internet’s biggest company. It would do Mason well to develop some semblance of that fortitude, or the CEO with the “fastest growing company ever” (according to Forbes magazine) may prove to be too great a mantle to bear.

Naturally, only time will tell the fates of both companies and their suddenly super-rich young CEOs. In a final comparison, it’s worth mentioning that some of Zuckerberg’s most awkward moments with the press were in deflecting buyout and lawsuit talks. Maybe when the conversation about Groupon turns away from Google’s offer and more to the company’s future, Andrew Mason will rebound and find the confidence and grace that Zuckerberg has shown. We shall see. And answer the question from the outset: Who are these people? They’re not like you and me, that seems clear. But while they don’t appear to be on the same plane at this point, it’s possible that they may find more common ground in the future.

Who knows, maybe it’ll be Facebook’s money that is ultimately too much for Groupon to turn down.

-Thomas (@thomasmcdonald)

Dec
03

Anna’s Social Media Picks of the Week (12/03/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools and trends? If the answer is no, then you have come to the right place. I have searched the internets for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:


Gowalla 3.Whoa!

Check-in at one of the biggest location based services, check-in at them all? The newest version of Gowalla’s iPhone app was released on Thursday, and had some pretty big updates. Gowalla has unified check-ins, allowing users to check-in to Facebook Places, Tumblr, Twitter, and competitor Foursquare when they check-in to Gowalla. Download Gowalla 3.0 here.

Rumor Alert: Google to Buy Groupon?

Rumor has it that Google may buy Groupon for a whopping $6 billion dollars. Groupon is rapidly growing in popularity, and is set to exceed $500 million dollars in revenue this year. Sources say that Google wants to make this purchase to extend their online dominance through local advertising dollars, and to fend off competition like Facebook, who recently announced their own deal service.

One Hangover (Badge), Coming Right Up:

Badges! Foursquare announced new badges this week, including Dog’s Best Friend (“for frequenting dog parks”), Great Outdoors (“for getting out to parks to breathe in some fresh air”), Swimmies (“for the aquatic minded”), 9 to 5 (“for those of us in the weekly grind”), Hangover (“we’re not encouraging hangovers, but are happy to salute people who keep on trucking!”), and Ski Bum (“to commemorate your trips up the mountain”).

Social Networking for Social Good:

This week, Facebook co-founder Chris Hughes officially launched Jumo, a social activism social network. You can connect with Jumo via Facebook connect, and then select to follow any of the 3,500 charity organizations (in 200 issue areas) you support.

Netflix To Offer More Streaming Options:

Recently, Netflix began offering a streaming-only subscription, and beginning in 2011, we may have more instant options. This week, Netflix announced a deal with FilmDistrict that will allow first run movies to be streamed. The New York Post also reported that Netflix is in talks with production studios, possibly paying upwards of $100,000 per episode for first-run TV content.

Nov
09

LET’S MAKE A DEAL… WEBSITE!

by Feedback

Let me start off by saying that I’ve been meaning to write this post for weeks, if not months.  I first heard of Groupon while visiting family in the Hampton Roads area and looked it up to see if there was something similar for Richmond.  It had yet to launch in either location, but at least the publicity had started in Tidewater.  It’s such a simple concept at its foundation: Buy with friends, everyone saves.  My first thought was pooling money in college to rent a van for a weekend trip to the beach or camping.  But clearly, Groupon has always been about something bigger.  By the time it launched in Richmond, I had begun to see and hear about it everywhere.   Daily emails from Advertising Age, articles in USA Today and the Wall Street Journal, even the TV news magazine Nightline (embedded below) were all doing features on the group buying phenomenon.  For those of you who don’t follow along with those resources, here’s the story.

Groupon was founded by Andrew Mason, now 29, a musician by trade, who was doing web design work with a Chicago serial entrepreneur by the name of Eric Lefkofsky before accepting a scholarship to pursue a Master’s degree in public policy from the prestigious Harris School at the University of Chicago.  The engine behind Groupon was developed as part of a fundraising site called The Point, where people could pledge donations to a cause, but not be charged until the pre-established goal was met.  The site attracted a wide range of non-profits, but ultimately, Mason’s desire to monetize the project lead him away from charity and towards collective buying.  And thus, Groupon was born in November 2008.

The ‘cult of Groupon’, as detractors have called it, developed rapidly.  Mason told Nightline that they started with just seven employees, but has since grown into the old Montgomery Ward headquarters in Chicago’s River North district, with a workforce of several hundreds.  The product seems so obvious: One great deal, every day, in your inbox.  Like The Point, when a pre-determined sales figure is reached, the deal is on.  Groupon and the deal-offering business split the proceeds.

Naturally, with such stunning success and an easily replicated concept, Groupon has inspired myriad imitators. LivingSocial.com In Richmond, in particular, LivingSocial seemed to launch at the exact same time.  Established sites like Yelp have gotten in on the act, while one-time Internet titan AOL has also set aside a URL for a similar project at Wow.com.  Even the largest retailer in the world, Walmart, is looking for a piece of the action: it Wow.comdebuted a feature called Crowdsaver on its Facebook page that offers a low-priced offering based on consumer demand as demonstrated by the amount of “Likes” a deal receives.  Facebook itself will surely get in on the action soon.

With two years of dizzying success under their belts, as well as a boatload of revenue and investment cash, Groupon seems adamant to maintain its position, aggressively buying up clones around both the country and the world.  A nationwide offering from the Gap that broadened the otherwise locally-focused business model attracted almost a half million individual sales.  You can expect similar deals to follow.  Meanwhile, the imitators who don’t sell out will seek to distinguish themselves, perhaps with added gaming elements or rewards for repeat buyers.  For many consumers still fighting the effects of the economic downturn, the prevalence of such deal sites is a breath of fresh air.

As always, I appreciate your comments and questions.  Find me on Twitter or feel free to email me: Thomas AT feedbackagency DOT com

-Thomas (@thomasmcdonald)