Acquisitions, advertising and adjustments galore this week!
Game Over: Twitter Mentioned in 50% of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out
Hmmm – now take this article with a massive, massive grain of salt — what “Marketingland” is declaring a consumer-behavior win on the back of what is actually advertising-agency behavior. (For all we know, it could be that these stat breakdowns actually reflect brand comfort-levels with these social media properties.)
‘Iron Man 3′ Lit Up Facebook During Super Bowl Blackout
Interesting look at realtime stats… (um, and Iron Man).
Why Twitter is Buying Bluefin – And Why Bluefin is Selling
Twitter makes a move to buy social TV analytics company Bluefin Labs – which sounds like a great idea up until you realize that they buy analytic companies about every quarter and generally smother them. (Et tu, Summize?)
UCAS Figures Show Appetite for Education and Change
Our friends at RDI have a great post on the changing UK education system!
This could have been a really, really interesting study – but instead it’s a weirdly (for Pew) under-powered set of observations from a tiny, tiny, fraction of users. If this was true on a large scale there’s so many other questions we’d ask like, “Where did they go?” or “What do they use now?” But this study of “internet users” was a telephone-survey of only 1,006 folks, most of which by landline phones, and conducted the week before Christmas. We’ll leave it to you to decide if that sounds fantastically representative of all Facebook users. Again – had this study had the size and quality we usually expect from Pew we’d be fascinated. Instead we’re left wondering why someone who has the time for a phone survey but not for social gets to grab the headlines.
Further Reading: Coming and Going on Facebook | Pew Research Center’s Internet & American Life Project
Instagram Launches Full Image Feed For Web Browsers, Including Commenting And Liking Functions
FINALLY.
Suicide Girls founder launches mobile-first dating app Let’s Date in the US, backed by Science Inc.
Let’s Date uses Facebook Connect (and requires you have a minimum of 50 friends), Yelp and more to create a custom dating pool, suggested places for a date and more. The app-only interface aims to be the “Instagram of Dating” among its heavy competition.
It’s hard to be excited about features that should have been obvious launch inclusions, but at least Vine is trying to grow up quickly.
Twitter Blog: Now showing: Older Tweets in search results
FINALLY: Twitter admits its search was shallow and begins to actively fix it.
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06
Feedback’s Greatest Hits 2013, Vol 16
by FeedbackHere’s the social media news that caught our eye for the week ending on May 3, 2013!
Instagram Now Lets Anyone Tag You [Or Brands] In Photos, Adds Them To “Photos Of You” Profile Section
UK.Gov passes Instagram Act: all your pics are belong to everyone now
This may very well be a case of the Government is trying to free up businesses and enterprise by reducing legislation – but we also don’t want to underestimate the Internet’s ability to freak out… something to watch as it progresses to Parliament and the House of Lords.
Chat apps have overtaken SMS by message volume, but how big a disaster is that for carriers?
Another trend that has snuck by many watching the social and digital space.
Retwact: A Tool for Fixing twitter’s Misinformation Problem
Nielsen: Facebook Declining In U.S. And On Desktop
So — grain of sale time.
The switch to mobile makes sense. The 10 million “lost” from Facebook user numbers… is an awkward statement. Consider that there’s an average of 3 million people who die each year, another 3 million who emigrate from the US (who could still be on Facebook, just not using it IN the US), not to mention Facebook cracking down on users who are underage, fake and spam accounts — and are we talking about a certain amount of activity here? It’s hard to tell since Nielsen can’t confirm these “lost” people actually went anywhere — if they defected to other networks or… um… just died.
Point being — take any decline under 20 million with a grain of slat when we’re talking about a user base of over a billion…
Bud Light Offers Proof That Facebook Ads Work
Now we might not always recommend a case of Bud Light, but as a case study, it’s worth a look…
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