Apr
12

Feedback’s Greatest Hits 2013, Vol 13

by Feedback

Twitter’s New Music App Launches Friday

Can it do for music what Vine did for… um… well let’s hope it’s got more oomph for the mainstream than that…

And the site is live, albeit currently is more of a placeholder.

Chat Multi-Tasking is How Facebook Home Could Rattle Apple And Google

So now that we’ve had a weekend to think about it, we agree with this article that the real meat of Home is how they handle chat.

Brands Favor Social Shares Over Likes

Surprise! Engagement matters more than random Likes!

More Facebook news: Facebook Rolling Out Emoticons, Actions In Status Updates To More Users

FourSquare’s iOS Update Brings Search to the Forefront

Interesting… Foursquare as more about search than check-in?

Twitter Now Rivals Facebook as Teens’ Most Important Social Network

Experience tells us it isn’t always reliable to use teens as a barometer for future trends but there will be many youth brands who might sit up and review their plans with this shift gathering momentum.

And remember kids – mileage may vary based on how your target regions actually use Twitter!

We are speaking at the Spring conference of the New England Society for Healthcare Communications – come join us in beautiful Newport, RI!

For more commentary on the news that affects social media, follow our Facebook page and Twitter account!

Jan
18

Feedback’s Greatest Hits 2013 Vol 2

by Feedback

This week’s news might have been dominated by Facebook’s two-days of announcements, but there’s plenty of other news to prove that other networks weren’t the only ones working on improvements.

Justin Timberlake pushes a new single over the new and improved MySpace

Bringing MySpace back… Maybe more Walking Dead than full resurrection for now…more Justin than substance?

Further reading:
TechCrunch’s Sarah Perez realizes that Justin Timberlake is all over the new MySpace

 

Facebook unveils Graph Search for answers

Facebook announces “Graph Search” which assumes that anyone outside of us social nerds truly understands the social graph concept.

“Web search is designed to take any open ended query and give you links that might have answers…Graph search is designed to take a precise query and give you an answer, not give you links that might provide the answer”

Is it a neat technical trick? Absolutely. But how practical is it? The majority of the examples Zuckerberg gave seemed like unusual questions for most people to casually wonder. EXCEPT for the potential impact on locations.

Here’s where it gets interesting… layer in the concept of “place” (which many of you know we love to think about here) and you start to see some cool spatial relationships that could be both powerful in influence (“man, everyone LOVES that restaurant”) and in practicality (planning for a vacation).

Further reading:
Facebook’s official news release on Graph Search
Gizmodo’s Kyle Wagner explains what Graph Search is
TechCrunch’s Colleen Taylor reports on Facebook’s Bing connection
Facebook’s Vadim Lavrusik suggests ways that journalists can use Graph Search
Wired’s Steven Levy tells the role that former Google stars played in Graph Search
Om Malik offers an explanation for how the new search engine works

 

Facebook launches free VOIP calling for all US iPhone users

Facebook in a way did make a phone – a software one. A powerful move for them that arguably will change things (sooner) than the Search announcement.

Meanwhile, Skype sends out a mass email reminding everyone what it does…

Further reading:
The Wall Street Journal’s Matthew Lynley thinks that the VOIP calling feature is the Facebook phone some have been waiting for

 

AboutFoursquare.com says the VisitPA Groundhog Day badge returns in 2013

Combining tourism, check-ins, partnerships and groundhogs…

Don’t forget that you can get stories like these and more—just check out our regular posts on Facebook and Twitter!

Apr
09

Facebook: ‘We Bought A Social Network’

by Feedback

The technology news out today is bigtime: Instagram is being bought by Facebook for $1 billion in cash and stock, the Big Man announced today. It’s a development that has people (including us) wincing at what could become of the fun and simple photo-sharing service for iPhone and, as of last week, Android.

We wince only because Facebook and big companies before it have consistently proven their wonderful ability to run the companies they buy into the ground or shut them down and integrate the technologies into their own platforms.

But should we expect the same this go-’round?

This acquisition is the most notable one in the world of social media since Google bought YouTube for $1.65 billion, and YouTube is still around much like it was before the acquisition: independent and potentially even better than before, just part of the Google family of products.

We’d hope (and it would seem) that the Facebook-Instagram deal mirrors that of Google-YouTube. According to the post on Zuckerberg’s page, the company understands that it can destroy Instagram if it’s not careful:

“…we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”

So, to that end, some thoughts on what could become of both sides:

- Instagram isn’t going anywhere anytime soon. Facebook is well aware that it has the ability and power to stupidly ruin a good thing, and it doesn’t want to do that. Instagram founder Kevin Systrom reiterates this message, too.

- Facebook users will probably get Instagram filters and better editing features at some point, so prepare to see more pictures of your friend’s kids, only with various filters and blurry parts.

- This could mean the first real domino in Facebook rolling out tags for photos, giving the standardization of tagging huge legs for the future.

- You have to wonder if the Instagram “Heart” will become a Facebook “Thumbs up.”

- Facebook is already the No. 1 photo upload site on the Internet, and this purchase will only strengthen its position there over rivals such as Google+. This could potentially hurt Twitter, too, though Instagram allows for sharing on that site and will continue to do so. Too early to tell.

- It could also mean a death blow to Flickr, which, while popular with photographers, you hear less and less of over time. It’s just not as social and doesn’t have the traffic or mobile friendliness. (And there are other services besides Flickr, as well.)

- It’s likely any real significant development from this won’t be visible for a year or more, but you may see some early tweaks to image sharing on both sides in the first six months.

More than likely, the most notable change to Instagram will be for the founders themselves, who are joining Facebook under terms of the deal: After two years out on their own, they now have bosses.

Oct
19

Tabs on the Holidays

by Feedback

MediaPost, one of my favorite sites for trade-specific communications news, reports this from the National Retail Federation:

Smartphones and tablets will play a major part in shoppers’ holiday foraging, with 52.6 percent of smartphone owners using them to sniff out purchases. And those who own tablets are even more keen on shopper technology, with 70.5 percent of tablet owners planning to shop with them.

Note that this doesn’t say “buy.” Just forage. Which I believe means “to seek out.”

When it comes to tablet vs. smartphone use, one element I’ve found interesting is that while retailers and other companies are scrambling to build smartphone apps – Droid and iPhone versions only, let’s be serious – there’s not as high demand by firms to build tablet applications.

This isn’t to say tablets aren’t popular. They are.

But you don’t necessarily need, say, a banking or e-store app on a tablet, because the screen is large enough to accomodate to regular website. Yet banks and retailers are developing phone-specific applications (or at the very least, mobile-optimizing their websites), because they are easier to view on a tiny screen.

It’s easier to browse on a smartphone and buy on a tablet, which brings us to purchasing figures: only 14.1 percent of people plan to buy stuff on a smartphone this holiday season versus 33.8 percent – more than double – who will actually buy goods on a tablet.

Meanwhile, holiday spending – which rises every year, even in bad years, just by a different amount – will see a small increase of 2.8 percent this year. The average for the past decade has been around 2.6 percent.

- Jeff (@jephkelley)

Sep
09

Anna’s Social Media Picks of the Week (September 9, 2011)

by Feedback

The social space online changes rapidly. Feedback stays on top of emerging media news so you don’t have to. Here are the must-read social media articles of the week of September 4, 2011.

Read More »

Aug
19

The Patent Wars

by Feedback

There’s been a bit of buzz among the techies this week regarding Google’s acquisition of Motorola Mobility, formerly the telecom stalwart’s Mobile Devices division.

The move signals the search giant’s desire to supercharge its Android mobile operating system, but there’s more at play here. Since the announcement – coinciding with significant turbulence in the markets – Google’s value has dropped considerably, indicating that the finance community is not impressed with the acquisition or the price paid (there was a significant premium for the Motorola shares).

So if the move wasn’t made for the bottom line, what other factors were behind this decision?

If you don’t follow the business side of the mobile computing industry, well, I’ve probably lost you already. But for those who stuck around (related: thank you!) and don’t know, there’s a major legal battle brewing over patents filed for smartphone features that we all take for granted. This is stuff like capacitive touchscreens, software (as opposed to physical) buttons for navigation, and the different functions of ‘swiping’ your fingers across the screen. All these features are in dispute, and Apple (and its mountain o’ cash) is leading the litigious charge.

In defending the single best selling smartphone out there, the iPhone, Apple claims that its desire is not to be anti-competitive, but rather to push peers to come up with their own innovations. Well played, Apple. Well played.

To that end, they’ve sued everyone responsible for the Android food chain (Google, Motorola, HTC, Samsung, and more) for copying parts or features of the iPhone. They even teamed up with former nemesis Microsoft to buy up the intellectual property of former telecom and networking giant Nortel, to the tune of $2.6 billion for some 6,000 patents. Clearly, the game is afoot and it is played with a lot of zeros. Taiwanese smartphone and tablet maker HTC, for their part, snatched up 265 patents for $300 million by buying S3 Graphics, a company that has had recent success against Apple in copycat court.

Which brings us back to Google: what are they getting for their $12.5 billion investment in Motorola, besides bringing a major Android licensee in-house?

A: 17,000 patents with another 7,000 pending.

That’s some serious firepower.

What does this all mean for the consumer? Probably nothing. There’s a lot of money changing hands and a lot of lawyers involved here, but at the end of the day, neither side seems to have a distinct advantage. Patents seem to be either super-specific or overly broad and litigation tends to lead more to deal-making than product-breaking. Apple tends to be particularly tough to work with in this regard, but if they had a really strong case, chances are they would have never let Android smartphones achieve their current level of success, leading as a platform, if not a singular device. The only potential downside I see is that instead of improving their devices and pushing the envelope and technology forward, they’re spending their capital on expensive pieces of paper and international bickering.

But, as anyone who’s ever had to replace a smartphone knows, if the cost of these devices is any measure, there’s plenty of money to go around.

-Thomas (@thomasmcdonald)

Aug
18

Anna’s Social Media Picks of the Week (August 19, 2011)

by Feedback

The social space online changes rapidly. Feedback stays on top of emerging media news so you don’t have to. Here are the must-read social media articles of the week of August 14, 2011. Read More »

May
26

Banking on Socialization

by Feedback

During the past few months, we've been researching deeply into the financial markets, but not in the way stockbrokers and analysts do. We want to find out how banks are using the web, and paint a picture of what the industry will look like in five, 10, and 20 years. Read More »

Apr
27

Instagram-plification

by Feedback

Few social services have risen as quickly to the level of Instagram, the photo sharing app for iPhone (and Android at some point) that has grown to more than 3 million users in the seven months of its existence.

Read More »

Apr
02

Color Me Unimpressed

by Feedback

So, ever wonder what $41 million gets you these days?

Apparently – if the Color app’s recent announcement is any indication – it gets you quite a bit of hype. The concept behind Color is important. But its execution is nothing to write home about.

(Photo: Some photos from around the Feedback office, as well as one that we uploaded that was not taken here - a loophole in Color's reason for being.)

Color offers what it claims is a breakthrough new social networking application for geo-tagged pictures. With the free app for iPhone, you take photos as a group, and anyone within 150 feet of one another can see the photos that others have taken on their device. Photos are posted without any sort of authentication. The makers of Color recommend that users not use the app alone.

And by alone, what they really meant to say is “don’t use Color unless you are hanging out with your anti-social friends in a public place” or perhaps, “don’t use Color unless you would otherwise tweet what is happening, while it’s happening, with people besides those within 150 feet of where it’s happening.”

Not only is every photo you upload to the service sent free and clear to whatever cloud Color is using to store the photos on, but there are no restrictions on who can see or join groups while you’re at locations. There’s even a well-published workaround to being able to eavesdrop on groups formed at any location, no matter where you are.

Pretty logo, though.

What’s more, photos can even be selected from the iPhone’s camera roll, enabling users to break from the spirit of the app, which is taking pictures based on the place you’re currently located.

My initial thoughts on being able to take pictures with a handful of people at once is that Color is more of a toy than a realistic tool for most users’ social media arsenal, but there are some advantages a product like this could have after it has been more refined.

However, Color falls short of being able to claim any sort of victory in the location space, despite the claims by the tech press. In the end, combining a sub-par and confusing application, numerous privacy concerns and a poorly executed though unique idea seems to do nothing but feed the tech bubble trolls of the media.

-Brad (@bcarr)