Feedback’s Greatest Hits 2013 Vol 1

by Feedback

Welcome to our regular compilation of notable news and trends – complete with our commentary and analysis. This week, we’ve seen particularly outlandish presentations at CES, milestones aplenty and a pivotal acquisition by Pinterest—proof that the new year is starting off strong.

Qualcomm produces over-the-top CES keynote that communicates nothing

CES is intended to be a wonderful week where companies take over the Las Vegas convention circuit to showcase their cutting edge and upcoming products. It’s keynote had been the stage for Microsoft to wow its audience with the genius products in years past, but this year, Qualcomm won the bid to speak on the loudest stage of the conference. The Verge has a great collage of photos and tweets as well as a super cut of the best moments of what they called ‘madness’ from the keynote. Probably the best/worst thing we’ve seen all year (um… no far). And no, we’re never calling anyone, “Generation M” – ever.

Pinterest acquires Punchfork

This is Pinterest’s first acquisition and we’re waiting to see how they incorporate the one-man operation behind Punchfork, a recipe-sharing network and API service , into their engineering team to help take Pinterest to the next level. The API service powers other services including Evernote’s food app.

TechCrunch’s Ingrid Lunden looks into Tumblr’s future

Tumblr had 18 billion page views in December, easily placing it within the top 50 most active websites in the world. In this piece, Lunden explains how Tumblr’s 2012 went and points out what the service is focusing on for the upcoming year.

LinkedIn hits 200 million users

LinkedIn’s explosion of members is undeniable – HOW it’s being used is very different than other social networks and it’s important to consider the careful, different role. 200 million is not a particularly magic number, but it’s still an important milestone for the network of résumés. With two new users signing up every second, LinkedIn is growing at a steady pace—even internationally. The next top market beside the 74 million US users? India at 18 million users.

Facebook Launches Flexible Sentences For Open Graph So Apps Can Share More Descriptive Feed Stories

This might sound kind of boring, but it’s actually pretty fantastic news and could make for some creative uses of Facebook’s Open Graph.

Can A Social Graph Last More Than 10 Years?

A question worthy of some pondering. And we would add that the consideration isn’t just about a single channel, but whether our own activities and participation in a social graph bears the scrutiny or weight of 10 years. Will 10 years of Tweets make any sense at all? When Facebook unleashed Timeline it gave us the opportunity to turn the prism of our Facebook participation and look at our activity as a historical record. Extrapolating that out ten years, what does 10 years of curated activity look like? A library? A cacophony? A life?


Remember you can see stories like these and more, as they happen, when you read our regular posts on Facebook and Twitter!


Anna’s Social Media Picks of the Year – 2011

by Feedback

It’s been quite a landmark year for connectivity, social media and technology. Here are my recommendations for the best of “the best of’s” for 2011:

Twitter Topics:

Numerous current events were discussed on Twitter this year, some of which even broke on there first (such as the Osama bin Laden announcement). Here are the news items that topped the Twitter trending list:

  1. Japan earthquake and tsunami
  2. Royal Wedding
  3. Libyan conflict
  4. May 21st/Oct. 21st Rapture
  5. Death of  bin Laden
  6. Egyptian protests
  7. Venezuelan protests
  8. Brazilian politics
  9. Gabrielle Giffords shooting
  10. England riots

See Twitter’s year in review here.

IPO Mania:

This was the year of IPO buzz. Social media companies that went public in 2011:

  • LinkedIn
  • Zynga
  • Pandora
  • Groupon

Speculations circulate that the IPO trend will continue in 2012 with the likes of Facebook and Twitter.

Top Tech Stories:

CNN selected their top picks for tech stories in 2011. Here are their 10:

  1. The death of Steve Jobs
  2. Social media’s role as a tool for protesters
  3. Hackers
  4. Tablet market gets dozens of new entrants
  5. Facebook and partners add ‘frictionless’ sharing
  6. Patent wars
  7. Google+
  8. Apple becomes the most valuable company in the world
  9. IBM’s Watson beats human champs on ‘Jeopardy!’
  10. Spotify and Facebook take on digital music

Click here to read the full article.

The 2011 Social Media Timeline:

Social Media Today put together a timeline that makes it easy to recap social media accomplishments throughout the year:

What’s next?

Tech Guru’s share their opinions on what they think the online future holds:

Next yearfrom CNN:

  1. Touch computing
  2. Social gestures
  3. NFC and mobile payments
  4. Beyond the iPad
  5. TV Everywhere
  6. Voice control
  7. Spatial gestures
  8. Second-screen experiences
  9. Flexible screens
  10. HTML5

In 5 years – from IBM (Covered by techworldnews):

  1. Personal energy
  2. The end of the password
  3. Mind reading
  4. The end of the digital divide
  5. The end of junk mail

2011 has been an innovative year and 2012 looks as if it won’t disappoint. Happy New Year!

-Anna (@alucas9)


LinkedIn’s Facebookization

by Feedback

Team Zuckerberg has received another shot across the bow at its ubiquitous “Like” button.

Read More »


A foundation is laid for “Selective Connection”

by Feedback

Like any other member of the early-adopter subset of users out there (yes, I count myself as one), I try to get my name onto as many social networks I can just to get to know the latest up-and-coming technologies. I sign up, test ‘em, then continue on or throw them out after a few weeks. Each network – and there are dozens – gets a fair shot at earning my approval.

I’m presently putting a new social network, Quora, through its paces. So far, so good. It’s all part of my interest in seeing what works for people and businesses/clients -and what doesn’t.

I recently reviewed a social network called Path that bills itself as an “anti-social network” of sorts wherein it limits a user to 50 friends. I like it and continue to use it, and recommend you do, too. And after a few weeks of use, I’ve come to realize that digital services that require a user to selectively limit their friend list to a small number of connections must be getting the idea from other networks, where such friend-limiting activity happens naturally.

At Feedback, we call this phenomenon “Selective Connection.” Take LinkedIn, for example.

Where Facebook has now become the primary network that enables friends to find each other after losing touch with one another over time, LinkedIn has become a quiet network for business professionals.

Most users typically keep their personal profiles on other social networks separated from their LinkedIn profiles for good reason: it’s a professional network for the purpose of being professional. Nowhere on LinkedIn do you ever anticipate that photo of you doing a kegstand to appear. Instead, it’s the place where you can share your talent and skills, learn more about others, and make recommendations and engage in meaningful professional discussion.

The limitations that a user has come to expect on LinkedIn were welcomed in business world much faster than Facebook’s more casual usage and customs. Sure, LinkedIn has integration with Twitter accounts to allow for cross-posting of content that might have something to do with your job. But overall, LinkedIn is kept pretty civil.

So you might start to wonder, why hasn’t Facebook come in and taken command of the online business networking scene? Can’t Facebook flip a switch and do that?

Of course not. Well, not presently, anyway.

A recent conversation that I had on Twitter concluded with the revelation that the social graph online has been replicated from what has long existed outside of the Internet: Some people keep work at work, while some might want to keep home at home.

How Facebook operates right now on a fundamental level is drawn straight from the actions of promoting someone that you just met to a level of friendship. As Facebook continues to grow, the assumed action and reaction of sending and accepting a friend request is slowly solidified as the proper etiquette.

A separate network, LinkedIn, exists for those who feel that they don’t want to share what might appear on their Facebook profile with those at their workplace or potential employer. For those who don’t want to share every particular photo with all of their Facebook or Twitter followers, there is a network like Path.

And there will be more to come, as closed-circle networks and selective connection becomes one of the latest darlings of the new media industry. While it seems like a niche market, closed-circle social networks continue to grow and become successful. LinkedIn might be a closed or specialized network with the most amount of visibility, but smaller online venues could influence the direction that networks are taking in 2011 and beyond.

-Brad (@bcarr)


Anna and Heather’s Social Media Picks of the Week – Higher Education Edition (05/14/10)

by Feedback

Pick up any college brochure or catalog; delete the brand names and the map … can you tell which college this is?

Seth Godin, author, blogger and CEO of Squido.com, recently blogged about the “Coming Meltdown in Higher Education” (as Seen by a Marketer).”  Some of his insights certainly provide food for thought:

  • Most undergraduate college and university programs are organized to give an average education to average students
  • Accreditation isn’t the solution, it’s the problem.
  • One reason to go to college was to get access.  Today, that access is worth a lot less.

His article has sparked lively conversation online and with those on both sides of the fence. The conversation has been, at the very least, interesting and entertaining to read.

Dubbed the “most comprehensive university social marketing campaign seen to date” – OSU’s “Power of Orange” campaign

OSU built a strategic social media presence on Facebook, YouTube, Flickr, LinkedIn and multiple Twitter accounts. What’s “Powered By Orange?” Here’s the answer from the PBO website:

“It’s you – the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. It’s the positive impact you make every day in Portland and beyond – on the economy, the environment and the community. Use this Web site to tell your story and connect with the other practical idealists who are Powered by Orange.”

Since the campaign’s launch, enrollments have soared, first-time donations by alumni are up and visits to the OSU website have grown exponentially. Luanne Lawrence, OSU’s vice president of university advancement said that they are letting social media drive their decision making,

“We stripped our budget and rebuilt it. It was the hardest thing we had to do. Fifteen to twenty-five year-olds are rebuilding every aspect of the industry, and I’m listening to them.”

Watching the Web Watch the UVa Murder Case

In a time of tragedy and a lot of questions left unanswered regarding the death of UVa’s women’s lacrosse player, Yeardley Love, social media seems to have found a way to respond with patience and maturity. The sports blog, Deadspin, known at one time for its vindictive and unprofessional posts, proved a firm and respectful grasp of the situation by shutting off comments on the UVa story when they veered towards bad taste.

Editor, A.J. Daulerio said, “It was more a message to think a little bit more next time around.”

There also wasn’t a single negative comment to be found when a Facebook page was set up in Yeardley’s memory. Instead, there has been an outpouring of compassion towards Love.  The number of likes on the Facebook page jumped from 4000 to 13,000 within 14 hours … and two weeks later, there are over 66,000 likes.

Social media addiction: Worse than you think

One student blogged the following: I started to feel isolated and lonely…By 2:00 pm I began to feel the urgent need to check my email, and even thought of a million ideas of why I had to. I felt like a person on a deserted island…. I noticed physically, that I began to fidget, as if I was addicted to my iPod and other media devices, and maybe I am.

Two hundred University of Maryland students agreed to live 24 hours without any social media – no cell phone, iPods, or computers. The results of this study actually found that students suffered from the same physical and emotional withdrawal symptoms as alcohol and drug addicts when they went without social media and their cell phones for 24 hours.

Self proclaimed middle-aged, balding college President learns valuable social media lessons

President Brian Rosenberg of Macalester College has never blogged, tweeted, and he’s not on Facebook. However, as he stated, he learned first-hand how new forms of social media “have more potential to connect audiences across both generational and geographic boundaries than do virtually all previous forms of communication.”

After a seemingly innocent, self-parodying video on YouTube, “President’s Day at Macalester College” initially designed to engage alumni reached over 40,000 viewers on YouTube and annual fund donations spiked, the self non-technology savvy college president has had a change of heart:

“I have begun to learn about the nature and power of the social media that are reshaping the way we communicate with one another and should be reshaping the way organizations of all kinds communicate.” – President Rosenberg

-Heather (@HMillar13) and Anna (@alucas9)


Anna’s Social Media Picks of the Week (05/07/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. (& if the answer is yes, leave a comment with your favorites). I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way.

Here are my social media picks of the week:

Embeddable Tweets:

This week, Twitter released a new feature which makes it much easier to add a tweet to a blog post. Instead of pasting in an image, or writing out a tweet, you can embed them. Twitter now generates static HTML tweets that you can use in your posts.

Happy Birthday, LinkedIn:

Although LinkedIn was founded in December of 2003, it didn’t launch until May 5, 2003. So, Wednesday marked LinkedIn’s 7th birthday. That makes LinkedIn older than YouTube, Twitter, Facebook, and MySpace. LinkedIn now has over 50 million users and is worth an estimated 1.3 billion dollars. Happy Birthday, LinkedIn!

Google Search Update:

On Wednesday, Google rolled out some pretty substantial search result updates. Changes include left hand navigation, which allows you to search by content type (news, images, books etc.), a cleaner look, and the option for related searches. & you can expect more; as ReadWriteWeb wrote, “Google’s Wiley says a whole lot more change like this is coming, based on testing and user feedback.”

Facebook Wants to be our Homepage:

Facebook wants to be your homepage. This week, Facebook began prompting users to set the social networking site as their homepage, stating “We’ve noticed you use Facebook regularly. Set Facebook as your homepage to make getting here faster for you.”

ROFLcon Meme Pick of the Week:

Since we recently returned from ROFLcon, I’ve decided to add a “know your memes” of sorts to my picks of the week. This week I’m recommending something you’ve probably already seen, but it’s funny either way. My meme pick is David After Dentist, and their favorite spoof on their video, Chad After Dentist (David was even wearing a Chad Vader shirt during their panel).

-Anna (@alucas9)


Anna’s Social Media Picks of the Week (01/29/10)

by Feedback

Do you have time to search the web everyday to find the newest and coolest social media tools? If the answer is no, then you have come to the right place (and if the answer is yes, leave a comment with your favorites). I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:


On Wednesday, Apple had their much anticipated press conference, where Steve Jobs introduced apple’s latest product, the iPad. Here’s the facts:

  • 9.7 inch display
  • Runs iPhone apps
  • Can be used as an eReader
  • Holds music, photos, and movies
  • Has Wi-Fi capabilities
  • Comes in 3 different memory sizes
  • Starts at $499

The verdict? Well, according to Twitter, it’s split down the middle. A study from Trendrr revealed that 48% of tweeters reacted positively to the iPad unveiling & 52% did not.

Twitter’s Local Trends:

After a test roll out last week, Twitter has finally made local trends available to all. As of now, everyone can view trending topics for 15 different cities and 6 different countries. So, if you want to see real time results of what’s trending in D.C., or even Brazil, now you can. Worldwide trending is still available, and Twitter is working to get more locations added to the list.  Learn more from Twitter’s Blog spot here.

The Facebook Friend Study:

An interesting study documented this week says our brains can’t keep up with the amount of friends we have on Facebook. It’s similar to a study done in the 1990’s known as Dunbar’s number, which concluded that the human brain is only capable of managing friendships with 150 people. The study is now in the process of being done again, and this time it’s taking online relationships into account, such a Facebook friends. The preliminary findings are out, and the interesting thing is that it appears nothing has changed…our brains are still only capable of maintaining 150 relationships- be it online or offline.

Data Privacy Day:

Yesterday, January 28, 2010, was International Data Privacy Day. Data Privacy Day is a day used to raise awareness and promote online privacy education. Many social media publications “celebrated” by providing a bit of privacy education. AllFacebook has an article on the 5 Facebook Privacy Tips You Need To Know Now, Wired has an article discussing the necessity of safe passwords, and a ReadWriteWeb wrote an article on some of the issues with privacy online.

LinkedIn’s Connection Browsing Updates:

It was announced this week that LinkedIn will soon be rolling out new ways to browse connections. LinkedIn is adding a panel that makes it easier to browse contacts by location, company, or industry. The social networking site  is also tagging connections with keywords, such as “colleague”, “classmate”, and “friend,” and has added an option to browse by recent activity.

-Anna (@alucas9)


Anna’s Social Media Picks of the Week (11/13/09)

by Feedback

Do you have time to search the web everyday to find the newest and coolest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way.

Here are my picks of the week:

Google’s Holiday Gift

Whether you’re traveling for business or pleasure this holiday season, the Internet provides a great way to kill time at the airport, especially when it’s FREE. This holiday season, Google is giving the gift of wifi. On Tuesday, Google announced that they were offering free wifi in 47 airports across the nation, November 10, 2009 through January 15, 2010. View the full list of participating airports here.

Tweet on LinkedIn

Last week, LinkedIn was testing out a redesign. This week, they’ve forged a partnership with Twitter. Now you can update your LinkedIn status on Twitter, or update your Twitter status on LinkedIn. View some tips from Mashable on how to get more out of LinkedIn here.

Gaming Gets Social

We’ve heard news that social networking features were in the process of being integrated into Xbox Live. In fact, the new Facebook and Twitter feeds will be available for Xbox Live next Tuesday, November 17, 2009. View a preview video here. What we didn’t know until it was leaked this week was that social networking features are most likely coming to PlayStation 3 as well. Although Sony declined to comment, there are still claims that Facebook may soon be available on PlayStation 3.

Follow & Wave

What was a Twitter trending topic for part of Thursday has become one of my picks of the week. On Thursday, Google added a “follow” feature to Google Wave. Now, you can follow or unfollow public waves you’re interested in and receive updates as they happen. Learn more from the official Google Blog here.

Control Your Groups

I have a few issues with Facebook Groups. First off, deleting a group is a hassle. If you want to delete a group you created, you have to remove all admins other than yourself, delete every member of the group, and then leave the group. Second of all, if you are the only admin and you leave a group, anyone can swoop in and take over admin responsibilities. The second scenario was proved all to well when hundreds of Facebook groups were highjacked. Luckily, they were only temporarily taken over by Control Your Info. Their goal: to stress the importance of controlling your information on Facebook.

-Anna (@alucas9)