Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

The Old Spice Man Videos:

Ok, everyone is talking about it. Call it genius branding, call it entertainment, or both, my favorite thing that happened this week was Old Spice Man (@oldspice on Twitter). If you haven’t seen the videos, go here immediately. The Old Spice Man responded to Tweets, Reddit comments, Facebook updates, and even YouTube comments by creating hilarious YouTube videos  in real time and took to social media to get the word out. Starting on Tuesday, the 13th and going through early a.m. on the 15^th, Old Spice managed to keep most of the internet engaged, and probably a little less productive.

How the Old Spice Videos Were Made:

How were the old spice videos made? It took a team of social media experts, writers, marketers, and of course actor Isaiah Mustafa (Old Spice Man himself) to make these videos happen. Social media experts based who they responded to based on the questions asked and the potential influence, and they had a system in place to make sure video responses were posted in a fast and efficient way. Lets break it down by the numbers. Overall, The Old spice man made 180+ videos that were viewed over 5.9 million times, and received over 22,500 comments.

Droid X Released:

Android users, the Droid X has been released. The latest version of the droid hit stores on Thursday, and sources say it’s already sold out. They have sold out online, and most stores have sold out as well. So if you’re looking to purchase, it won’t ship until July 23. Note about the Droid X: it has effuse so if you try to hack this phone, well, just don’t.

iPhone Press Conference:

So I don’t leave out iPhone users, the software update for “reception issues” is now available in the iTunes store, and apple will be having a press conference at 1:00 eastern today to address some of the issues with the new iPhone 4. You can follow a live blog of the event here: http://bit.ly/9yJGj4 or to see highlights after the fact.

Twitter Updates:

Twitter has added a few minor updates this week:

1.)  Now, when you receive notification emails you when people follow you, they will include that Twitter users bio, location, and number of followers.

2.)  Twitter has made it easier to find people. Now, if you search terms related to prominent people or brands, the official/main Twitter accounts will show up at the top of the search results page.

3.)  Twitter official launched @earlybird. Twitter explains the service, explaining that it will include “special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account.”

Farewell from Old Spice Man: http://bit.ly/aiQ4sD

-Anna (@alucas9)