Posts Tagged ‘social media’

New Year’s Social Media Picks of the Week

Thursday, December 30th, 2010

Wrapping up the year with a special edition of my social media picks of the week, centered around the best of 2010 and New Year’s Eve:

The Best Of…
The best tech, music and more from 2010

Best, Worst, and Surprise Tech of 2010:

Mashable came out with a list of the best win, flop, and surprise tech of 2010. The winner for 2010 was the iPad. The iPad proved to be a huge success; Apple sold over 8.5 million in 2010. Mashable chose Google Buzz as the biggest flop of 2010, and Groupon as the biggest surprise of 2010. Google Buzz, essentially a mesh of gmail and the status update, never took off. The deal a day service Groupon, on the other hand, is so popular it is now worth a reported $6 billion dollars (Oh, and did I mention, Google tried to buy Groupon…).

Best (i)Tunes of 2010:

What is the top music of 2010? According to iTunes, the top singles include Train, “Hey, Soul Sister,” Katy Perry, “California Gurls” (feat. Snoop Dogg), Eminem, “Love the Way You Lie” (feat. Rihanna), and Lady Antebellum, “Need You Now”. Best selling albums of 2010 included Eminem, Recovery, Lady Gaga, The Fame, Mumford & Sons, Sigh No More, and Jack Johnson, To the Sea. See full list here: http://bit.ly/haj6vf

More Best of Tech:

Other tech items that make my list include Microsoft Kinect, which is a controller free game console.1 million Kinect’s were sold in the first month. Also, the iPhone 4 turned out to be a huge hit in 2010, with HD photo capabilities, Facetime, and a multitouch display. What were your favorite technology items of 2010?

The Night Of…
Ensuring a fun-filled and connected New Years Eve.

Time Square Countdown:

Access Time Square from anywhere. The official time square ball holiday app counts down and shows footage of the ball drop. So for those who can’t make it to NYC for NYE, at least you don’t have to miss the show.

If you’re in Time Square on NYE and are the mayor of the Time Square Visitor Center by noon on NYE, you win 2 tickets to the official New Year’s Eve VIP Party. Details here.

SCVNGR+AE=4Charity:

If you are in Time Square for New Years Eve, you might like to know that SCVNGR is teaming up with America Eagle this New Years Eve. For every SCVNGR task you complete, SCVNGR/AE will donate $10 to Big Brothers Big Sisters.

Skal!:

IKEA has created the app, Skal!, which is a fun NYE toasting app. You pick your glass style and watch it fill with champagne. Clink glasses with the iPhone next to you and your contact information will be shared, and a snapshot photo will be taken of the cheers for you or your friend to post on Facebook or Twitter.

For the Kids:

Have kids? Jeff Kelley (@JephKelley) found this great website where you can set the time you want an animated ball to drop – be it 8pm, 9pm, 10pm, or 11pm. It even does the count down. So, change the clocks, put this website up, and the kids will think they’re staying up for the fun.

More To Come…
Looking forward to 2011

Is iPad 2 coming soon? When will Facebook update company pages (we’ve seen a sneak peek of what they’ll likely look like)? Will Verizon carry the iPhone in 2011? What new technology will we be introduced to at CES? With the ever-changing landscape of social media, I can’t wait to see what’s to come in 2011. Thanks for tuning into my picks of the week this year… exciting changes to come for my pick’s as well!  Happy New Year’s!

-Anna (@alucas9)

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A Cool Idea, Born out of Social Media

Wednesday, December 15th, 2010

Here in Richmond, the social community is all a-Twitter (see what we did there?) with buzz about the new Richmond Type Map. Local graphic designer Carrie Fleck spent more than 100 hours creating a map of our great city using nothing but letters.

A map of Richmond, made entirely from type.

She may have never done it, though, were it not for the online community: A Richmond Twitter user found a link to a typographic map of Chicago made by a company called Axis Maps, then shared it with the Richmond Twittersphere. Then the gauntlet was laid down: “Can someone make this for Richmond?”

Fleck saw the tweets and desire for Richmonders to have their own version. “I thought I’d give it a shot,” she said. The project has since received immense support from the local online community and regional advertising industry insiders.

The maps (which contain 533 layers of type for you design nerds) went on sale this week at www.RichmondTypeMap.com. They’re $40, with $5 going to local nonprofit group Art 180 for each print sold before Christmas. They are going fast.

“It was a huge undertaking and the attention to detail was enough to drive me insane,” Fleck said. “But I am super proud of how this turned out, and hope Richmonders feel the same way.”

At Feedback, we definitely do. We’ve already ordered a half dozen.

-Jeff (@jephkelley)

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A Finger-Lickin’ Scholarship

Wednesday, November 24th, 2010

What words come to mind when you think of KFC? “Fried chicken,” of course. “Double Down,” perhaps. What about “Social Media in Higher Education?”

KFC is offering a $20,000 college scholarship to a graduating high school senior who can produce the best tweet beginning with, “I should be a #KFCScholar because…” It’s a strategy that shows Col. Sanders’ commitment to education.

Each year, KFC gives away 75 student scholarships and this year, they are looking for the best tweet from a high school senior with a cumulative GPA of 2.75 (or higher). The best tweet will be selected based 40 percent on creativity, 30 percent on need and 30 percent drive.

We’re seeing about 100 tweets an hour with the hashtag #KFCScholar. For a ten-day contest, that equals to over 24,000 tweets. While I’m not a fan of the Double Down sandwhich (ick!), I’m thrilled with this brilliantly simple social media campaign. It engages the appropriate target audience, gives back to the community and promotes free marketing and advertising.

What more could a company ask for in terms of ROI… And what more could a high school senior ask for with an ROI of 140 characters for $20,000?

-Heather (@hmillar13)

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