Jan
10

ReminCESing

by Feedback

The annual rite of, well, the year, began today: the Consumer Electronics Show in Las Vegas, featuring the gadgets you’ll see – and many you won’t – in 2012. Reporters typically measure the show’s size in football fields, and in this case, it’s 35 of them. That is very, very large.

I went to my first of two CES’s six years ago as a reporter for the Richmond Times-Dispatch, covering the half dozen or so companies and handful of sales reps from Virginia that were attending. I’d spot the sales guys by scouring nametags as they’d pass by.

“Hey, you from Richmond?” I’d ask.

“Yeah.”

“Quote for the paper?”

“What the —- are you doing here?”

Your first CES is difficult to enjoy because it’s so overwhelming. Multiple halls, each the size of a standard city’s entire convention center, house thousands of exhibitors and play host to tens of thousands of industry people. Lots of the booths give out branded mini-moisturizers, tissues and lip balm to help combat the dry air. Single “booths” are the size of McMansions and filled with gadgets – some conceptual, others that will go on sale and be outdated in six months. I recall being told by a reporter who’d been before to plan ahead. Get booth numbers, map out a schedule, drink lots of water. I chose instead to wing it, and found myself doubling-back throughout the week and destroying the soles on a well-made pair of shoes. That first year I remember delaying booking a hotel room and had to stay at a Howard Johnson’s outside of the main Strip area. I imagined horrible, horrible things had happened at that room before my arrival. I recall being close to tears at one point attempting to submit my stories by the deadline, which, thanks to time zones, was three hours ahead in Richmond.

I did  a little better the second year – including booking a sweet room – but still not great.

 

As technology changes every few months, so too does how the show is covered in the media. While blogs were of course popular in 2006 and 2007, when I was there, the updates coming out of CES weren’t as constant (annoying?) as they are today thanks to the prevalence of social media. Print deadlines are less important because you’re writing for the web. The deadline is unending.

In my mind, though, almost more than anything, CES stands today as a time to remind people that Apple is not the only company in the world that makes gadgets, nor is it the only company in the world that makes good gadgets.* Apple doesn’t attend CES.

I recall being in the press room at CES in January 2007 when Apple announced the first iPhone. Slick timing on the company’s part: distract the industry. We were all huddled in that press room reading about the iPhone on blogs and watching news reports on TV as a world of ridiculous technology sat outside our door, waiting to be touched and looked at and reported upon. Yet the announcement instantly killed the vibe of CES and overshadowed everything for the remainder of the trade show. Reporters in the press room called their editors to determine how to handle CES coverage with the iPhone news. Which story led? The answer, that day, was iPhone. Hundred-inch televisions, the newest gaming consoles, the hottest stereo systems and the bikini-clad women showing them off were no match for a tiny three-in-one touchscreen device that would go on to disrupt entire industries.

But Apple doesn’t make TVs (yet), and not everyone uses Macs. People still pick up game controllers, and enjoy flip-style phones, and buy technology products from many other reputable and innovative brands. And all of it is on display at CES. Here are a few trends and products to that I’ve been watching come out of this year’s convention:

Ultrabooks. Super thin, fast, and not a lot of bells and whistles.

Skinny TVs. Slim, more natural colors, richer blacks, thin, thin, and definitely not thick.

Kinect on Windows. “I’m thrilled to announce that Kinect is coming to Windows on February 1,” Microsoft chief executive Steve Ballmer said.

Health and Fitness. A host of upstart companies want to serve a helping of vegetables to those consumers in the form of health-and-fitness gadgets.

Oh, and that * symbol a few paragraphs up: for every one really awesome thing at CES, there are at least two completely lame things that will never, ever be bought or used by anyone. Though I probably still thought they were cool.

-Jeff (@jephkelley)

Aug
18

Anna’s Social Media Picks of the Week (August 19, 2011)

by Feedback

The social space online changes rapidly. Feedback stays on top of emerging media news so you don’t have to. Here are the must-read social media articles of the week of August 14, 2011. Read More »

Jun
22

A UK Article

by Feedback

Feedback co-founder Dean Browell gets inked on iMedia UK, a subsidiary of marketing publication iMedia Connection but, like, in the United Kingdom. Read More »

Dec
30

New Year’s Social Media Picks of the Week

by Feedback

Wrapping up the year with a special edition of my social media picks of the week, centered around the best of 2010 and New Year’s Eve:

The Best Of…
The best tech, music and more from 2010

Best, Worst, and Surprise Tech of 2010:

Mashable came out with a list of the best win, flop, and surprise tech of 2010. The winner for 2010 was the iPad. The iPad proved to be a huge success; Apple sold over 8.5 million in 2010. Mashable chose Google Buzz as the biggest flop of 2010, and Groupon as the biggest surprise of 2010. Google Buzz, essentially a mesh of gmail and the status update, never took off. The deal a day service Groupon, on the other hand, is so popular it is now worth a reported $6 billion dollars (Oh, and did I mention, Google tried to buy Groupon…).

Best (i)Tunes of 2010:

What is the top music of 2010? According to iTunes, the top singles include Train, “Hey, Soul Sister,” Katy Perry, “California Gurls” (feat. Snoop Dogg), Eminem, “Love the Way You Lie” (feat. Rihanna), and Lady Antebellum, “Need You Now”. Best selling albums of 2010 included Eminem, Recovery, Lady Gaga, The Fame, Mumford & Sons, Sigh No More, and Jack Johnson, To the Sea. See full list here: http://bit.ly/haj6vf

More Best of Tech:

Other tech items that make my list include Microsoft Kinect, which is a controller free game console.1 million Kinect’s were sold in the first month. Also, the iPhone 4 turned out to be a huge hit in 2010, with HD photo capabilities, Facetime, and a multitouch display. What were your favorite technology items of 2010?

The Night Of…
Ensuring a fun-filled and connected New Years Eve.

Time Square Countdown:

Access Time Square from anywhere. The official time square ball holiday app counts down and shows footage of the ball drop. So for those who can’t make it to NYC for NYE, at least you don’t have to miss the show.

If you’re in Time Square on NYE and are the mayor of the Time Square Visitor Center by noon on NYE, you win 2 tickets to the official New Year’s Eve VIP Party. Details here.

SCVNGR+AE=4Charity:

If you are in Time Square for New Years Eve, you might like to know that SCVNGR is teaming up with America Eagle this New Years Eve. For every SCVNGR task you complete, SCVNGR/AE will donate $10 to Big Brothers Big Sisters.

Skal!:

IKEA has created the app, Skal!, which is a fun NYE toasting app. You pick your glass style and watch it fill with champagne. Clink glasses with the iPhone next to you and your contact information will be shared, and a snapshot photo will be taken of the cheers for you or your friend to post on Facebook or Twitter.

For the Kids:

Have kids? Jeff Kelley (@JephKelley) found this great website where you can set the time you want an animated ball to drop – be it 8pm, 9pm, 10pm, or 11pm. It even does the count down. So, change the clocks, put this website up, and the kids will think they’re staying up for the fun.

More To Come…
Looking forward to 2011

Is iPad 2 coming soon? When will Facebook update company pages (we’ve seen a sneak peek of what they’ll likely look like)? Will Verizon carry the iPhone in 2011? What new technology will we be introduced to at CES? With the ever-changing landscape of social media, I can’t wait to see what’s to come in 2011. Thanks for tuning into my picks of the week this year… exciting changes to come for my pick’s as well!  Happy New Year’s!

-Anna (@alucas9)

Oct
19

On Geolocation: Excerpt from GRID Magazine

by Feedback

From Richmond GRID (@richmondGrid), Autumn Issue:

Excerpt below from a feature on geolocation apps, popularity and more from Feedback, Inc’s Dean Browell (@dbrowell).


So who’s in your pocket these days – Foursquare, Gowalla, Yelp, Facebook Places, or other?  Why one over the other?

I’m partial to Foursquare, interested in ShopKick, find Yelp helpful and will try anything.  Just watching the landscape.

So what’s the deal with Facebook Places?  Plan to use it, screw it, or could you care less about those knuckleheads in Palo Alto.

It’s important to not get distracted by just the check-in aspect.  Geo-location and even Facebook Places‘ role in it will be just as important for what it does for any of the 500 million + average users who never check in but nevertheless ends up impacted by the check-in data of others, such as choosing a restaurant or hospital based on who has been there or seeking the testimonial of a friend who they’ve seen has been there.

Who do you hope prevails in the geo wars?

For Foursquare and all the more geo-dedicated apps, there’s a long and storied history of innovating specialists having a place in the discerning consumer’s mind.  Just ask Apple or the entire craft brewing industry.

If you were sitting in the captain’s chair over at Foursquare or Gowalla, what would you say to Zuck?

“You were supposed to just take Microsoft’s money.”

Read the full article here…

Find more Feedback thoughts on Geolocation here…

Sep
08

Feedback Announces New Client Wins, Year One, And More Team Members

by Feedback

Team embarking on new client work in Europe, Caribbean and a cross-country tour

RICHMOND, VA – When the clock strikes midnight on September 8, Feedback, a social media research and consulting group, will have completed a whirlwind first year that included two dozen new clients in 16 states, tripling the team size at the Richmond offices, acceptance into Worldwide Partners Inc. (the world’s largest owner-operated global agency network), and some of the biggest speaking engagements of the founders’ careers in a variety of industries.

Immediately after the 8th, Feedback embarks on a new year that includes clients in Europe, the Caribbean and South America, their second cross-country tour for a new national client, new office space and new employees.

Feedback is proud to announce a tremendously successful first year as well as the hiring of Jeff Kelley as Senior Experience Strategist, Brad Carr as Technology Specialist, and Brittney Trimmer as Experience Specialist. Kelley comes to Feedback from the public relations world, and previously served four years as a business and technology reporter with the Richmond Times-Dispatch. He is also the force behind the Richmond satire web magazine Tobacco Avenue.

“Our first year was not only full of crucial initial milestones, it completed many goals we had set for future years as well,” said Feedback CEO Jeff Thompson. “To take this from a glimmer to operating internationally in twelve months has been a fantastic journey, and we look forward to breaking more records in year two.”

Executive Vice President Dean Browell, who helped found Feedback with a PhD emphasizing generational differences online, added: “Hitting our philosophical goals were as important as hitting our financial ones. We have an incredible team of intelligent, creative people that work hard and play hard with the support of great partners and friends that do the same. Clients love that we love what we do, and that’s what you get when you combine results, expertise and passion.”

ABOUT US

Feedback, Inc has proudly differentiated itself with social media strategy formed from a research context, applying ethnographic research in the social space beyond simply Facebook and Twitter. A combination of high-level, research-informed strategies leading into expert implementation to complement and enhance marketing and PR efforts is why clients and agencies from around the world have contacted Feedback since it was formed in September 2009 by Jeff Thompson, Dean Browell and Experience Manager Anna Lucas. Because Feedback often operates behind the scenes, contact Feedback directly for client names we can share.

For more information, visit Feedback on the web at http://www.feedbackagency.com, on Twitter as @feedbackagency, on Facebook at http://www.facebook.com/feedbackfband by phone at (804) 893-3437.

###

Aug
31

Higher Education Checks Into Foursquare

by Feedback

A few interesting higher education-related news today show the emergence of “place” and geolocation as an interesting angle and channel for communicating with and meaningfully engaging new students.

First up, the University of Oregon spiced up Welcome Week with an interesting use of Tips, a special school-only badge and a self-guided tour of campus. About Foursquare gives details:

As part of the “Grand Tour,” the Oregon Duck has left tips around campus that will highlight some features of campus that students may not know about…Students who friend the Oregon Duck and check in at all 10 locations with tips on Friday, September 24 can show their checkin history to redeem a real-life InDUCKted badge. The badge is good for 20% on Oregon Ducks sportswear at the Duck Store.

The University of Nebraska at Omaha is using a microsite in conjunction with Foursquare to encourage students to visit alcohol-free businesses in the area. The effort includes special deals for the students checking in and promotional opportunities for the participating local businesses.

This isn’t the first time colleges have embraced Foursquare as a means to encourage students to interact with their environment. Recently Foursquare made custom badges for Harvard to correspond with custom tips, info and of course to allow officials to track participation.

“Harvard is more than classrooms and buildings. It is an interconnected community of people, ideas, and experiences, and we are actively pursuing ways to enhance those connections,” said Perry Hewitt, director of digital communications and communications services for Harvard Public Affairs and Communications.

What better assets to combine than a tech savvy community and a collection of buildings in an educational realm constantly under evolution away from brick-and-mortar. The concept of “place” online helps marry the importance of physical location with the information flow of the virtual space.

Oddly enough, despite the recent debut of Facebook Places, Facebook simply Facebook debuted Facebook Universities, a special Page dedicated for interacting with the facets of your educational community except for Place and dumps you immediately on the “Deals” tab – so you can interact with sponsored brands before you get to your provost. Sigh. We assume there’s more to how colleges can use Places and of course there will be check-ins regardless.

How next Fall will look for colleges and universities, when the hundreds of millions of Facebook check-in and Foursquare and others are only more rampant, will be the true test. How will your institution watch, research, strategize and take advantage of these trends? Throw us a line, we can help.

-Dean (@dbrowell)

P.S. We would like to lift up one of our favorite blogs, “About Foursquare” which is one of the quickest to deliver media sites on Foursquare developments. Check it out.

af


Jul
26

Higher Education, Meet Social Media

by Feedback

“… the longstanding notion that colleges can carefully shape and control their public image is antiquated.” – President Brian Rosenberg, Macalaster College

Like it or not, with the influx of new media and viral marketing, higher education can no longer control its message or perception. In essence, hardly anyone can control public perception anymore. What organizations can do, however, is try to influence that message and communicate/market in the most strategic/effective way.

After working in higher education myself for over ten years, I think it’s safe to say the means of communication and marketing has changed … an obvious understatement. From marketing the institution to prospective students, to communicating with current students/faculty/staff to engaging with younger and older alumni alike, higher education institutions have had a difficult time embracing new media to attract and sustain communication with their constituents.

Higher education marketing and communication strategies must adapt to stay afloat and compete in today’s economy. How many print brochures do you think the average junior/senior in high school receives from prospective colleges and universities? If you stripped away the college logo and tagline, could you decipher major differences between the marketing materials and what they are trying to “sell?”  How many juniors/seniors in high school read the newspaper … in print?  Remember your audiences and respect how they are communicating in today’s world.

Luanne Lawrence, Vice President of University Advancement at Oregon State University said in response to their new media campaign, “Powered by Orange,”

“It’s scary to relinquish control of your message. But when you build a loyal community, it does your work for you.”

Right now, my two favorite social media campaigns for higher ed are yielding amazing results. Oregon State University’s social media campaign caters more towards prospective students and influencing the reputation of the university by including all constituents. The campaign launched last spring. School enrollment has soared, first-time donations by alumni were up and visits to the OSU website grew exponentially.

Macalaster College happened into a social media frenzy. A seemingly innocent self-parodying video on YouTube, “President’s Day at Macalester College” initially designed to attract and engage alumni, ended up reaching over 55,000 viewers. Annual fund donations spiked. The self-proclaimed non-technology savvy college president had a change of heart. President Brian Rosenberg of Macalester College had never blogged, tweeted, and he wasn’t on Facebook. He learned first-hand how new forms of social media “have more potential to connect audiences across both generational and geographic boundaries than do virtually all previous forms of communication.”

This isn’t a sales pitch. It’s reality. Pay attention to your audiences. Embrace new media … and accept the fact that the old adage of “controlling your message” is obsolete.

- Heather (@hmillar13)