Twitter and Facebook, as always, seems to steal the spotlight, but these two weren’t the only newsmakers this week. Here’s the rundown of some of the stories we watched this week.
No. Nope nope nope.
Sorry, Vine is interesting. It’s even “revolutionary” if you are a stop-motion animator. But in terms of adding to Twitter’s arsenal? It’s Sherlock to Mac OS8 – handy for a certain percentage but completely left alone otherwise. It’s not ideal for capturing anything as-it-happens (unless you happen to know it will only last 6 seconds or last long enough to plan it); it’s not great for just Gif making because of everything it DOESN’T do. And to me the most damning lack comes from trying to reinvent Tweet-video without allowing you to naturally use existing video. So if you take, say, 7 seconds of video in your regular camera, you can’t use that on Vine. You have to capture it natively on Vine.
So not only does Vine need to convince me (and the average consumer) to use Vine to capture video, it needs to convince me I should sacrifice capturing something in the moment with a normal camera in favor of a new interface, platform, etc. If you can’t plan out your moment, at least a little bit, Vine is an awkward waste. And if you CAN plan out your moment and take advantage of the hold-to-record artistic possibilities, then you will be thrilled as to what it can CREATE as an application… but as for an entire community all its own built around you? Um, good luck.
If Vine can 1) Allow editing of existing video and 2) Just let us record Vine(s?) inside the Twitter app than I feel like something can get started. Otherwise this is a fun test app. Maybe TwitterLabs is a thing and we can get excited about lots of things and innovations to come – or maybe they’re expecting way too much out of a tangential idea.
Well, that was fast!
Global contender Line enters the U.S. with the features of Facebook’s newly rejuvenated Messenger (complete with voice calls). Of course it also brings what Facebook DOESN’T have: stickers of bears “a shy balding man surrounded by little sparkles and flowers” – you can’t make this stuff up.
And Facebook didn’t just beat regular-old Google, but specifically Google Maps… which also shows how dominant THAT channel is (an important point for us as we beat the geolocation drum so loudly).
A slick tweak!
An important and helpful new measurement available to Facebook ad buyers!
A much deeper analysis than your typical “guru” might think about – but an important one. Look closer into that “Puppy” viral image you saw last week.
What can studying viral culture from 200 years ago tell us about viral culture online today? As it turns out, the impressions Cordell has formed studying a period so long ago are exactly those that would lead you to believe that Twogirlsandapuppy would have a chance at catching on, but would at the same time lead you to dramatically underestimate the velocity and degree to which it would do so. Nineteenth century viral culture is quite like today’s Internet culture. And then again, it’s something totally different.