Jan
25

Feedback’s Greatest Hits, Vol 3

by Feedback

Twitter and Facebook, as always, seems to steal the spotlight, but these two weren’t the only newsmakers this week. Here’s the rundown of some of the stories we watched this week.

Twitter releases Vine for iOS

No. Nope nope nope.

Sorry, Vine is interesting. It’s even “revolutionary” if you are a stop-motion animator. But in terms of adding to Twitter’s arsenal? It’s Sherlock to Mac OS8 – handy for a certain percentage but completely left alone otherwise. It’s not ideal for capturing anything as-it-happens (unless you happen to know it will only last 6 seconds or last long enough to plan it); it’s not great for just Gif making because of everything it DOESN’T do. And to me the most damning lack comes from trying to reinvent Tweet-video without allowing you to naturally use existing video. So if you take, say, 7 seconds of video in your regular camera, you can’t use that on Vine. You have to capture it natively on Vine.

So not only does Vine need to convince me (and the average consumer) to use Vine to capture video, it needs to convince me I should sacrifice capturing something in the moment with a normal camera in favor of a new interface, platform, etc. If you can’t plan out your moment, at least a little bit, Vine is an awkward waste. And if you CAN plan out your moment and take advantage of the hold-to-record artistic possibilities, then you will be thrilled as to what it can CREATE as an application… but as for an entire community all its own built around you? Um, good luck.

If Vine can 1) Allow editing of existing video and 2) Just let us record Vine(s?) inside the Twitter app than I feel like something can get started. Otherwise this is a fun test app. Maybe TwitterLabs is a thing and we can get excited about lots of things and innovations to come – or maybe they’re expecting way too much out of a tangential idea.

Well, that was fast!

Global contender Line enters the U.S. with the features of Facebook’s newly rejuvenated Messenger (complete with voice calls). Of course it also brings what Facebook DOESN’T have: stickers of bears “a shy balding man surrounded by little sparkles and flowers” – you can’t make this stuff up.

Facebook tops Google Maps as the number 1 US mobile app

And Facebook didn’t just beat regular-old Google, but specifically Google Maps… which also shows how dominant THAT channel is (an important point for us as we beat the geolocation drum so loudly).

Tumblr upgrades to inline compose windows

A slick tweak!

Twitter modifies embedded tweets

Further reading: More on the implications of the embed twweaks and the standardization of how you see a Tweet

Facebook launches a new conversion measurement

An important and helpful new measurement available to Facebook ad buyers!

A much deeper analysis than your typical “guru” might think about – but an important one. Look closer into that “Puppy” viral image you saw last week.

What can studying viral culture from 200 years ago tell us about viral culture online today? As it turns out, the impressions Cordell has formed studying a period so long ago are exactly those that would lead you to believe that Twogirlsandapuppy would have a chance at catching on, but would at the same time lead you to dramatically underestimate the velocity and degree to which it would do so. Nineteenth century viral culture is quite like today’s Internet culture. And then again, it’s something totally different.

We use our Facebook page and our Twitter profile to comment on the social media and technology news of the moment! Add us to catch our reactions to stories of the day!

Jan
10

Feedback’s Greatest Hits 2013 Vol 1

by Feedback

Welcome to our regular compilation of notable news and trends – complete with our commentary and analysis. This week, we’ve seen particularly outlandish presentations at CES, milestones aplenty and a pivotal acquisition by Pinterest—proof that the new year is starting off strong.

Qualcomm produces over-the-top CES keynote that communicates nothing

CES is intended to be a wonderful week where companies take over the Las Vegas convention circuit to showcase their cutting edge and upcoming products. It’s keynote had been the stage for Microsoft to wow its audience with the genius products in years past, but this year, Qualcomm won the bid to speak on the loudest stage of the conference. The Verge has a great collage of photos and tweets as well as a super cut of the best moments of what they called ‘madness’ from the keynote. Probably the best/worst thing we’ve seen all year (um… no far). And no, we’re never calling anyone, “Generation M” – ever.

Pinterest acquires Punchfork

This is Pinterest’s first acquisition and we’re waiting to see how they incorporate the one-man operation behind Punchfork, a recipe-sharing network and API service , into their engineering team to help take Pinterest to the next level. The API service powers other services including Evernote’s food app.

TechCrunch’s Ingrid Lunden looks into Tumblr’s future

Tumblr had 18 billion page views in December, easily placing it within the top 50 most active websites in the world. In this piece, Lunden explains how Tumblr’s 2012 went and points out what the service is focusing on for the upcoming year.

LinkedIn hits 200 million users

LinkedIn’s explosion of members is undeniable – HOW it’s being used is very different than other social networks and it’s important to consider the careful, different role. 200 million is not a particularly magic number, but it’s still an important milestone for the network of résumés. With two new users signing up every second, LinkedIn is growing at a steady pace—even internationally. The next top market beside the 74 million US users? India at 18 million users.

Facebook Launches Flexible Sentences For Open Graph So Apps Can Share More Descriptive Feed Stories

This might sound kind of boring, but it’s actually pretty fantastic news and could make for some creative uses of Facebook’s Open Graph.

Can A Social Graph Last More Than 10 Years?

A question worthy of some pondering. And we would add that the consideration isn’t just about a single channel, but whether our own activities and participation in a social graph bears the scrutiny or weight of 10 years. Will 10 years of Tweets make any sense at all? When Facebook unleashed Timeline it gave us the opportunity to turn the prism of our Facebook participation and look at our activity as a historical record. Extrapolating that out ten years, what does 10 years of curated activity look like? A library? A cacophony? A life?

 

Remember you can see stories like these and more, as they happen, when you read our regular posts on Facebook and Twitter!

Feb
13

Could Pinterest Knock Facebook Off Its Perch?

by Feedback

Lately, Pinterest seems to put the “P” in popular. The social network is on fire, and if you’ve seen the latest stats on the virtual pinboard you should know why. Natalie Brandweiner of MyCustomer.com shared that “According to Compete, the number of Pinterest’s unique visitors increased by 429% from September to December 2011 to reach 7.21m users and research by Shareaholic indicated the site has overtaken Google+, YouTube and LinkedIn for site referrals, generating 3.6% of referred traffic from January.”

Even as recently as this weekend Techcrunch reported that Pinterest has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users. (It is important to keep in mind that some of these stats are still speculation or determined through number of Likes on Facebook so are not true active user stats, yet.)

Okay, so we know that Pinterest is popular. But the question is, just how groundbreaking will it be? Dean Browell, PhD and EVP at Feedback, tackles that question in the UK’s MyCustomer.com:

Brandweiner writes, “With Pinterest’s more personalised approach for brands – particularly retailers – and growing popularity, how does the network fare against Facebook and could we have finally found a social platform to knock it off its perch?

Dean Browell from Feedback doesn’t think so. “There’s no way Pinterest will kill Facebook – it just isn’t the same network so can’t replace it,” he concludes. “But it can influence it. I think Pinterest will become and stay popular, in the vein of Tumblr with the possibilities of Twitter.”

So there you have it. It doesn’t look like the interest with Pinterest is going to wane anytime soon. My interest, however, is now more focused on how its success is going to influence the leading social networks.

-Anna (@alucas9)

Sep
15

Now Taking Subscriptions

by Feedback

The word “subscribe” is about to enter your daily vernacular with the addition of a new feature on Facebook that will allow users to better personalize their online experience.

Facebook has unveiled – in an attempt to curb the growth and keep up with features of Twitter, Google+ and others like it – a feature called “Subscribe,” which will allow Facebook users to, well, subscribe to the news of others. You’ll be able to begin hand-picking the content you want to view on your wall, thus fine-tuning the Facebook experience to your liking instead of having to see the somewhat random mess of updates from an array of people.

Subscribe is completely optional; if you don’t use it, Facebook will continue to run as it always does.

But for those who choose to use Subscribe, the benefits could be many. Like Twitter, instead of “friending” a celebrity or someone you’re really not friends with but are otherwise interested in, Subscribing will let you simply follow their updates (provided the person allows subscribers) without getting all their personal details. Subscribe means that popular or up-and-coming performers, writers, singers or comedians will see their stars shine a bit brighter. Self-proclaimed social media gurus will begin to measure their self-worth on the number of Subscribers they have. And you may find yourself with people you truly don’t know who are interested in what you have to share.

Subscribing may be the answer to keeping people on Facebook while tightening the experience to meet the demands of what people are looking for in today’s social networks: greater control, a more personalized experience, and a reason to stay at Facebook instead of another service: the people.

Facebook, unlike the rash of other services available, already has the critical mass. Yet if you take the pulse of savvy web users and even everyday Facebook users, you’ll hear stories of Facebook fatigue, the desire for more control over content, the need for privacy, or simply that they’ve done everything they can do on the site and are moving on. And while it is still growing, that growth is perhaps slowing (even dropping by 6 million users in May, Inside Facebook reports). It’s no death knell, but it could be telling.

For these reasons, we’re seeing more niche, focused communities pop up on Twitter, Tumblr, Instagram, Path and other platforms. They are more private, and the people on them more difficult to find.

This “privitization” of social networks is a trend we’ve been watching closely. And Facebook is about to board this train in a big way.

Not all of this is new, revolutionary or mind-blowing. But Facebook Subscribe is a bit of a mind-blower when you apply what this is and does to the masses of the social network, the paradigms in play in digital media, and the ever-increasing complexity of the modern identity.

Does it mean everyone will use and understand Subscribing right out of the gate? No, but its very existence is a product of some other trends and thoughts. For months (which is how we count technology time) people have been organizing their lives into separate places: Twitter for public thoughts, Tumblr as an extension of that community or to share personal interests with others, photo-sharing apps like Path or Instagram to share slice-of-life pictures and video.

Up until now, Facebook wasn’t really adequate in separating content as well as simple privacy. But with Subscribing, now even the non-savvy can start stratifying in new ways. People will share more, and less. Lives will take new shapes to certain people. And therefore, so will identities.

The layers of social soil just got more interesting for your garden.

Feb
07

Why Tumblr is Gaining Steam

by Feedback

As traditional, sit-at-a-computer blogging slowly passes away in the shadow of social networking services that cater to uniformity such as Facebook and Twitter, Tumblr stands out as a lesser-known platform that is attracting more than just the creative user, but those who are craving for simplicity – and speed – in the blogging experience.

At Feedback, we’re looking forward to watching Tumblr mature as a web and mobile content creation service, both as a personal platform and for businesses, particularly companies in the media world with a steady stream of words and pictures to post online. We believe that Tumblr’s power will be fully realized within the next year with new features and support that will give even the casual-est Internet users who may not have a lot to say a rather personable community to express themselves. (We would be remiss not to mention that New York-based Tumblr recently opened its second office here in Richmond.)

Founded in 2007 just as Twitter began collecting its initial momentum, Tumblr’s ease of use was pretty unparalleled considering the other blogging services that were out at the time. It made the blogging process simple, but on the back end, it also incorporated a feed where you can follow other “Tumblrs.” It looks much like a Facebook wall or Twitter stream, but it’s even more simplified – and that has made all the difference.

Composing posts with the Tumblr interface much easier than blogging services like WordPress or Blogger with the ability to categorize the types of posts that users make. For instance, if your post is expressed through words, you compose a Text post. If you found a great picture that you want to share, a Photo post would be appropriate. Not near a computer and want to leave some thoughts on your blog? Found a thought that someone else articulated so well that it stands without context? The Quote or Chat option can handle that with ease.

Tumblr is also made for posting from mobile devices, so if you’re an iPhone, BlackBerry or Android user, it’s never been easier to pop content up on the fly.

The Tumblr backend, which looks not unlike a Facebook wall.

In addition to becoming a nexus for content of any nature — magazines like GQ, The Atlantic and the National Post have accounts on the service — Tumblr promotes popular and trending blogs within its own network based on recommendations of its users into the Tumblr Directory. Directories – which are in the process of being overhauled to be more easily searchable, according to Tumblr founded David Karp – is a listing of the most influential blogs categorized into keywords such as “historical,” “fashion,” “cute,” “gaming” and more. Every Tuesday, hundreds of users place their seal of approval on popular accounts and moderators add the best to the hall of fame-like status of the Directory.

The social aspect of the service has been simplified as well. All posts have a heart icon akin to Facebook’s Like button, and, as we opined earlier, such feedback is key to any online community. You follow users that have interesting thoughts by clicking the plus sign that appears in the top right corner of all Tumblr blogs. Reblogging, a term that’s become pretty common across the services, is less a sharing mechanic and more of a conversation tool. Posts become threaded conversations and not just a means to copy and paste someone else’s writings to your blog.

Today, the network has broken through the top 100 most trafficked websites on the Internet and continues to grow as it stands its ground against long-standing blogging and interactive media alternatives. Tumblr is also experimenting with a super cool ad model to maximize how attractive the service it is to users who might call it their new blogging home, too.

An "advertisement" on Tumblr, if you can even call it that. Tracked #cars tags aggregated onto a page sponsored by Top Gear. Sweetness.

The only ad campaign that I could spot is one highlighting the BBC’s Top Gear program in the #cars tag channel. It advertises the show, sure, but it does so in a way that you almost don’t notice. It’s nothing but a page full of car posts and pictures, curated by volunteers who pick the best posts to be delivered to those who wish to track the #cars tag. There are then two reasonable, standard-size banners opposite the content timeline that are not intrusive and ultimately relevant to just about every motorhead that might venture onto that page. But seriously, if you’re a fan of cars and you haven’t heard of Top Gear, I have doubts about your fandom.

Anyway, enough talking about it. I encourage you to check out Tumblr and get to know it before everyone else does.

-Brad (@bcarr on Twitter, and carrtrubl on Tumblr)

Jan
14

Anna’s Social Media Picks of the Week (01/14/11)

by Feedback

The following stories topped my list as the most important social media news of the week:

Verizon iPhone Announced:

Many AT&T haters/iPhone lovers have been hoping, speculating, and anxiously waiting for the Verizon iPhone announcement. At a Verizon press event on Tuesday, the Verizon iPhone was finally announced. The details:

  • The iPhone 4 will be available through Verizon on February 10, 2010 (available for preorder online on or around February 3rd)
  • The iPhone 4 will cost $199.99 for the 16GB model, and $299.99 for the 32GB model with a new two-year service contract.
  • A feature AT&T doesn’t offer: The Verizon iPhone 4 will support personal hotspot services, allowing up to five devices to share the iPhone’s 3G data connection.
  • For those who can wait: The Verizon iPhone 5 is expected to be released in July.

Foursquare Launches New Business Pages:

Foursquare has created a new area on their site called Foursquare for Business. Foursquare for Business is dedicated to teaching business users how to get started, claim a venue, and make the most of Foursquare. This section also encourages businesses to offer specials for users and/or mayors. On Thursday, Foursquare launched an Ambassador Card Program to recruit more businesses.

Jeff (@JeffKelleyRVA) and Dean (@Dbrowell) got to take a tour of the new Tumblr office.

Tumblr Opens Up Shop in RVA:

This week, popular blog platform Tumblr opened the doors to their new office in Richmond, Virginia. Headquartered in NYC, Tumblr chose Richmond for their second office location. President John Maloney and Creator/Product Director David Karp came to town for the opening. Last night, Tumblr hosted a meet and greet close to their new digs at Legend Brewing Company. The event was packed full of people welcoming Tumblr to town.

MySpace Downsizes:

MySpace downsized by 47% this week.  500 some jobs out the door. As USA Today explained,

“The rapid rise and fall of MySpace underscores a classic cautionary tale in the tech industry: The high-flying startup that comes crashing down to Earth when the next big thing — in this case, Facebook — comes along.”

It appears that parent company NewsCorp may be looking to sell.  MySpace CEO Mike Jones put out a statement, which included “Today’s tough but necessary changes were taken in order to provide the company with a clear path for sustained growth and profitability.”

NewsIe In Beta Testing:

A new social media platform, NewsIe, launched (for beta testing only) this week. The concept: social news. Social news on Twitter and Facebook normally involves friends sharing news and blogs they’re interested in. With NewsIe, you choose the people you’re interested in and get news and blogs about them. You start by importing your Facebook, Twitter, and LinkedIn friends and selecting famous actors, musicians, politicians, and business people you’d like to follow. Then, NewsIe will provide real time news and blogs mentioning those people.

-Anna (@alucas9)

Dec
03

Anna’s Social Media Picks of the Week (12/03/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools and trends? If the answer is no, then you have come to the right place. I have searched the internets for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:


Gowalla 3.Whoa!

Check-in at one of the biggest location based services, check-in at them all? The newest version of Gowalla’s iPhone app was released on Thursday, and had some pretty big updates. Gowalla has unified check-ins, allowing users to check-in to Facebook Places, Tumblr, Twitter, and competitor Foursquare when they check-in to Gowalla. Download Gowalla 3.0 here.

Rumor Alert: Google to Buy Groupon?

Rumor has it that Google may buy Groupon for a whopping $6 billion dollars. Groupon is rapidly growing in popularity, and is set to exceed $500 million dollars in revenue this year. Sources say that Google wants to make this purchase to extend their online dominance through local advertising dollars, and to fend off competition like Facebook, who recently announced their own deal service.

One Hangover (Badge), Coming Right Up:

Badges! Foursquare announced new badges this week, including Dog’s Best Friend (“for frequenting dog parks”), Great Outdoors (“for getting out to parks to breathe in some fresh air”), Swimmies (“for the aquatic minded”), 9 to 5 (“for those of us in the weekly grind”), Hangover (“we’re not encouraging hangovers, but are happy to salute people who keep on trucking!”), and Ski Bum (“to commemorate your trips up the mountain”).

Social Networking for Social Good:

This week, Facebook co-founder Chris Hughes officially launched Jumo, a social activism social network. You can connect with Jumo via Facebook connect, and then select to follow any of the 3,500 charity organizations (in 200 issue areas) you support.

Netflix To Offer More Streaming Options:

Recently, Netflix began offering a streaming-only subscription, and beginning in 2011, we may have more instant options. This week, Netflix announced a deal with FilmDistrict that will allow first run movies to be streamed. The New York Post also reported that Netflix is in talks with production studios, possibly paying upwards of $100,000 per episode for first-run TV content.

Oct
29

Anna’s Social Media Picks of the Week (10/29/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

Facebook Friendship Pages:
This week, Facebook is rolling out a feature called friendship pages, which pulls together common public wall posts, photos, comments, and events that two friends share. As Inside Facebook described, “users will be able to visit Friendship Pages by clicking links on wall posts, relationship feed stories, and under profile pictures, as long as they are friends with one of the people and have permission to view the other’s profile.”

When Are Facebook Users Most Active?
A study came out this week on when Facebook users are most active. The study, completed by Virtue, looked at Facebook post data from 2007 to 2010 to see when users were most active with companies. The study found that users were most active on weekdays at 11am, 3pm, and 8pm, with Wednesday 3pm being the most active time.

Gowalla Adds More Features:
Recently, Gowalla made the check-in service more interactive, with the addition of photos, comments, and local highlights. This week, Gowalla has added more features – including City Pages, Verified Businesses and Venues, and a Stamp Calendar. City Pages, right now in 30 locations, provides insights and maps of popular places and activities all on one page. With Verified venues, businesses can now claim their locations and make changes if needed, and finally, Gowalla is beginning to allow businesses to Create custom passport stamps.

Vote 4Square:
Election day is quickly approaching, and as an added incentive for voting, Foursquare has teamed up with Jess3 to display Foursquare check-ins in real-time at over 100,000 polling locations across the U.S. If you check-in, you will also receive a special election day badge. Make sure to include the hashtag #ivoted when you check-in to unlock the badge

Local App Developer of the Week:
This week, Feedback sat down to talk with Jeff Rock, founder of Mobelux, an iPhone app development company. They have created some very cool apps, such as Tumblr for iPhone, and worked with ihome, creating the award winning app ihome+sleep. Learn more at mobelux.com

-Anna (@alucas9)

Oct
20

Will Facebook Die?

by Feedback

Note: This is the first of many posts by the newest Feedbacker, Jeff Kelley.

Will Facebook die? It’s a question I get a lot. Perhaps because I’m a blogger and have a Twitter account and know cool techy tricks like how to turn off Google SafeSearch and I work for a company that makes its living doing work online, and therefore I’m supposed to know these things. Quite honestly, you’d be better off asking me if I’d one day like to own a grenade launcher, as I could give you a definitive answer: “Absolutely.”

Instagram is like Twitter for photos. Available on the iPhone.

But I do not possess such a weapon yet, and regarding Facebook’s death, all I have is an opinion. And my opinion is that Facebook will go away, and probably sometime in the next few years. But what will be left behind are the communities, concepts and connections that Facebook has created (all FarmVille farms will perish, though, hopefully by plague).

The problem for Facebook is that its best features – the features that are most widely used – are being copied and made better by other developers. You can go to places besides Facebook to talk to old friends, meet new ones, find upcoming events, discover new links, look at photos of folks, and – most importantly – stalk people you think are attractive. You just have to use multiple services to do it. Facebook is really the only place that people are going to do all that stuff in one place.

Tumblr, which many people don't realize has a very social backend.

We are fast approaching an era when people will be able to customize their online experience with a variety of social networking services instead of just one big one. To put it one way: You can shop at Walmart for everything, or take an extra few minutes and visit a bunch of cooler, smaller shops.

At Feedback, we’re already seeing signs of Facebook’s great unraveling. Know when bands become “too” popular? Even the original fans start to pull away. We’re looking at you, Dave Matthews Band.

If you cut past the movie reviews and privacy issues and research what’s being said about Facebook on a grassroots level, you’ll hear from serious web users who balk at Facebook for being too mainstream. That there are too many people on it. That there are an array of better services to use to network online. That there’s too much noise on Facebook. Complaints about grammar. About too much information. And enough with the baby pictures or photos of that giant new engagement ring.

RSVPhere is a cool events site that merges hard copy invites with the online world. It's also Richmond based.

Many people, while still keeping their Facebook accounts as a sort of abandoned online home (think MySpace three years ago), are turning to less-mainstream networking services such as Twitter, Tumblr or a mix of other apps and tools found on iPhones or Droids or BlackBerrys. Games made popular on Facebook because of the social aspects can now also be played on increasingly faster and better mobile devices, and with other people. Facebook’s Events feature (which has largely become an annoyance: “Come to my DJ party 12 states away!”) are made more personal and less obnoxious through Eventbrite or RSVPHere.com, the latter of which essentially allows you to create, for free, a little microblog for your event. People can RSVP through the site, and events stay a bit more private than they would on Facebook. Plus, it’s easy to use.

Paper.li turns links from your Twitter feed into a newspaper/blog-like format

You can share links and articles through a cool newspaper-like service called Paper.Li. A neat photo-sharing app for iPhone called Instagram is basically Twitter with pictures. Tumblr is the latest social media media darling. You can even add the location where you took the photo.

There are hundreds of these types of services. Many will fail. Some will not. And those are the ones that you will combine together as you desire, eventually bringing Facebook to its knees. That sentence was way too overly dramatic.

Facebook is already failing in some of its offerings. It may be too soon to call its Places location feature a dud, but Foursquare is doing a much better job of alerting burglars to empty homes.

You've probably gotten an invite from here before. of these invites before.

Now, enough hate on Facebook. Let’s be real: It’s a great thing. It’s fun. It has enormous use in the business world. It connects people to companies and brands to the masses. It’s a lead generator for everything to music to movies to news articles or those neat-o things on the Internet. Facebook has a long time to go before it’s gone, even by technology standards.

Whether Facebook is here to stay depends on how well it can respond to the growing market of individual services that can do the same things it does, and how people will use those services to create their own experiences. If that’s the case, Facebook may be to social media to what the Model-T was for the automobile.

-Jeff (@jeffkelleyrva, or @jephkelley for the lighter side)