Progress doesn’t stop in the realm of social media! Here’s our top picks from the week:
Google bought YouTube back in 2006 for $1.65 billion.
Nice new targeting options in particular!
Consider: “China today has the world’s most social media population.”
Be sure to note: no more links in descriptions or hashtags (or at least – don’t use them as the “#” actually harms the search for that term now).
In this article, Coca-Cola validates why we specialize in true Human Filter listening (ignore the sensational AdAge title – they admit the way they are counting is way off):
“One problem Coca-Cola has is determining whether buzz is actually positive or negative in the first place. In one 2010 study where Coke pulled out more than 1,000 social-media messages randomly and had human raters compare them to automated sentiment analysis by one vendor, there were widespread differences.”
P.S. Ignore the sensational AdAge title and premise – it’s hilarious that they can talk about statistical significance with a straight face with 21% margin of error for HOW impact is counted.