Tonight Facebook will debut an entirely new Facebook Profile during an interview on 60 Minutes (which explains why Facebook was weirdly encouraging all Facebook users to watch the show late in the week).
The update itself is a welcome overhaul of the look of the basic profile, drawing the viewer into a more image-related experience (such as your favorite authors rendered as their Page icons rather than words – thankfully you can edit the priority of the images shown now, not just a random sample of “Liked” elements as before).
It also brings a few new tricks – or at least tricks new to Facebook that might remind you of a few other social sites. One such feature: “Highlighting” your top connections. As they say themselves:
Relationships with close friends can be just as important as family. Now you can highlight family members and the other key people in your life, like your best friends or coworkers — all right on your profile.
Sounds an awful lot like MySpace’s Top 8, eh? I can imagine the arguments already as we shuffle our best friends, kids, spouses and drinking buddies in a furious drive to avoid conflicts…
This “highlighting” comes from a tweak to the Friends List feature, allowing you to share your Friend Lists more like Twitter Lists. This makes your curated personal lists to potentially become a way for you to find similar interests, people, etc. (The new Facebook List features are well profiled at the blog Stayi N’ Alive.) Of course, you can never share your Lists and there’s a bevy of privacy controls to go with the new options.
There are lost of other smaller changes. My particular favorite is the “Projects” you can add under your employers – drawing attention to what you’ve worked on and who with, giving an interesting kind of due and credit to a particular idea or execution.
To see the new features and immediately update your own profile, visit: http://www.facebook.com/about/profile/
See the Facebook video on the changes here:
And to see the 60 Minutes Interview, see the two parts embedded here at Business Insider with some comentary on how Zuck came across.









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A Cool Idea, Born out of Social Media
by FeedbackHere in Richmond, the social community is all a-Twitter (see what we did there?) with buzz about the new Richmond Type Map. Local graphic designer Carrie Fleck spent more than 100 hours creating a map of our great city using nothing but letters.
A map of Richmond, made entirely from type.
She may have never done it, though, were it not for the online community: A Richmond Twitter user found a link to a typographic map of Chicago made by a company called Axis Maps, then shared it with the Richmond Twittersphere. Then the gauntlet was laid down: “Can someone make this for Richmond?”
Fleck saw the tweets and desire for Richmonders to have their own version. “I thought I’d give it a shot,” she said. The project has since received immense support from the local online community and regional advertising industry insiders.
The maps (which contain 533 layers of type for you design nerds) went on sale this week at www.RichmondTypeMap.com. They’re $40, with $5 going to local nonprofit group Art 180 for each print sold before Christmas. They are going fast.
“It was a huge undertaking and the attention to detail was enough to drive me insane,” Fleck said. “But I am super proud of how this turned out, and hope Richmonders feel the same way.”
At Feedback, we definitely do. We’ve already ordered a half dozen.
-Jeff (@jephkelley)