Jun
09

On the Road to Roo

by Feedback

The time has come to make the long journey to this year’s Bonnaroo Music and Arts Festival in Manchester, Tennessee. Here at Feedback, we’ve prepared for the “Road to ‘Roo” by downloading and testing some free iPhone apps that we think will help us (and you) get there with minimum hassle.

First things first, if you haven’t already done it, download the official Bonnaroo app! Manage your way around the festival and mark points of interest using the “Festival Map” feature. You can also plan your route and stops along the way from your current location with “Road Trip.” An excellent addition to the app is “Radio Bonnaroo.” Stream it to get you in the mood and and be sure to play around with “Roo Camera.” Take photos on your way and e-mail them to your friends to make them jealous.

Another friendly suggestion from your pals at Feedback – Use the schedule feature on the app to plan out your day so you don’t miss out on your favorite bands!

Now, on to the meat of this post.

Navigation Apps

>> Navigators

Making sure you don’t get lost is pretty important.  We’d hate for you to be headed to Bonnaroo, take the wrong exit and end up in West Virginia and not Tennessee.  Here are a few apps we recommend to help you get there.

Name of App: Mapquest 4 Mobile
Developed By: Mapquest
Link: http://bit.ly/cOlaNq

Mapquest 4 Mobile has some unique features that make it very useful for travelers.  With this app, you can choose to see icons for places like hotels, food, shopping centers, and gas.  Check out the name of places near you by tapping an icon on the map and, if you like, add it to your route.  Mapquest also provides the voice option typical of most GPS systems as a guide, which will help you avoid a near-death experience caused by checking your phone while driving.

Name of App: Maps
Developed By: Apple (using Google Maps)
Link: http://bit.ly/GF0Im

The iPhone’s preinstalled Maps app has different map views that might make finding where you’re going easier. Based on Google Maps, the app’s satellite feature enables you to see real-life views of where you’re going.  If you’re a visual person who associates landmarks with directions, give it a quick once over before hitting the road.  For safety’s sake, I wouldn’t use this en-route unless you have a passenger/navigator telling you the directions.

>> Traffic

Knowing traffic patterns, police alerts, and construction areas is valuable when traveling and can save you a lot of time and, if you’re lucky, money. The apps below have similar features in this regard but different aims.

Name of App: INRIX Traffic!
Developed by: INRIX, Inc.
Link: http://bit.ly/8vqiQS

INRIX Traffic! lets you know about, well, traffic.  This app made our list because it covered a lot of bases drivers would want to know about: accidents, construction, live police, and fixed camera traps.  You can even report incidents you see along the way and earn karma points.  As a warning, some of the apps options are a little misleading because you have to upgrade to INRIX Traffic! Pro ($9.99/year or $24.99/lifetime) to access them, but they don’t impact the overall effectiveness of the app.

Name of App: Trapster
Developed By: Research Unlimited Corporation
Link: http://bit.ly/FuWl

As you might have guessed, Trapster’s main focus is speed traps. From live police to cameras, it provides information on known enforcement points, toll booths, road closings, dangerous intersections, and school zones. “Known points” are permanent structures or favored police hideouts that will be of interest to drivers.  Another cool thing about Trapster is its ability to use social networking tools like Facebook and Twitter, so you can alert your friends as well.

Travel Apps

>> Gas Finders

Scrambling to find a gas station when you’re running on empty can be stressful; however, there are apps for that.

Name of App: Cheap Gas!
Developed by: GasBuddy.com
Link: http://bit.ly/35MMgv

This simple ad-supported app is all about finding the information on the variable that most affects your wallet when you travel (especially by RV like the Feedback Mobile Lab) gas prices! Harnessing the power of GasBuddy.com, the app allows you to search for gas by cost or by proximity to your location. Because Cheap Gas! uses a system that awards user input, prices are typically updated shortly after they change at the station, leading to greater accuracy and reliability.

Name of App: GasBag
Developed By: JamCode
Link: http://bit.ly/aErG46

What the GasBuddy application lacks, GasBag makes up for. Instead of a fast list style, the app utilizes Microsoft’s Virtual Earth to display pins with a station logo for bigger gas resellers (i.e., Texaco, Exxon, et al). Nearby stations are identified by GPS and populated onto the map in a clear manner. Gasbag also allows you to record gas purchases and calculates your vehicle’s fuel efficiency based on how often you’re filling up. Despite this unique feature, for us, it doesn’t offset the delay in updates compared to Cheap Gas!

>> More Finders

Name of App: AAA TripTik
Developed By: AAA
Link: http://bit.ly/czNH06

Unlike many of its other services, AAA’s TripTik is available to anyone.  Map out your destination using its search tool and find food, gas, and hotels along the way.  While such finds are common in map-based navigation apps, TripTik offers more unique options – campgrounds, service stations, and key places to visit like museums, wineries, and historical houses. The app offers details about each place and the option to call or get directions.

Name of App: Yelp!
Developed By: Yelp
Link: http://bit.ly/4zLIfd

We assume everyone already knows about Yelp, but, just in case, we decided to add it to the list anyway.  Yelp breaks down businesses near you into categories so you can find exactly what you’re looking for.  You can read/write reviews, get directions, add photos, and check-in to a business. This can be very helpful to you and the masses, especially if you’re traveling great distances to get to Bonnaroo.

This is just a short list of the apps we’ll be using as we make our way to Manchester.  As you can see, from navigators to gas finders and everything in between, there are all sorts of services out there to make your trip as pleasureable and hassle-free as possible. Use them well and have a safe and merry time on the “Road to ‘Roo!”

Be sure to follow our field team (@dbrowell, @ideaman, @alucas9) on Twitter for their latest updates and findings from Bonnaroo, as well as @feedbackagency for our observations from afar.  Feel free to use the #RoadToRoo tag to share your travel adventures and check the Feedback blog daily for recaps and other fun things from Bonnaroo 2010!

— The Feedback Interns: Brad Carr (@bcarr) and Brittney Trimmer (@BNTrim)

Jun
08

Feedback’s Off To Bonnaroo 2010

by Feedback

The Feedback Mobile Lab rolls out for the Bonnaroo Music and Art Festival tomorrow! While the Mobile Lab may seem like any other RV, it will be transporting Feedback’s eyes and ears to the festival. This excursion mixes both business and pleasure, as @dbrowell, @ideaman and @alucas9 observe social media activity among Bonnaroo artists and attendees while taking in the sights and sounds of the festival.

While Feedback Roo-goers are out enjoying Bonnaroo, those remaining at HQ will be tracking social media trends both at Bonnaroo and the series of tubes at large.

On-site, we will be testing geo-location services to see which most efficiently handles a gathering the size and scope of Bonnaroo. Our field team will be using FourSquare for the iPhones as well as at least one of the many competing social gaming/geo-location apps including Gowalla, PlacePop, and SCVNGR. Weather services will also be put to the test, with comparisons being made among applications from The Weather Channel, WeatherBug, and Weather Underground. In addition to regular Twitter updates, we’ll also be sharing parts of the Bonnaroo experience live via Ustream, the popular video streaming platform.

DryDay.com's Rain Forecast

But don’t think we’re waiting until Bonnaroo starts to track the related buzz on social media!  We’ve already started collecting data, revealing a few surprising trends, including widespread use of @Bonnaroo in place of the #bonnaroo tag on Twitter.

Collection and observation of such trends will continue as the event unfolds, so check back here daily for updates covering any major phenomena in the world of social media. We’ll also be maintaining a YouTube channel with live clips taken by the Mobile Lab team at Bonnaroo!

Let’s hope that the weather stays dry for Bonnaroo, though! According to DryDay.com, a favorite of Dean’s, it’s definitely favored to rain on a couple of days during the festival.

Hoping it won’t rain on the Mobile Lab,

— Feedback Interns: Brad Carr (@bcarr) and Brittney Trimmer (@bntrim)

Jun
04

Anna’s Social Media Picks of the Week (06/04/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way. Here are my picks of the week:

Twitter’s “You Both Follow” Feature:
Twitter is testing out a new “follow” feature that may help you better decide whether you want to follow someone/ follow someone back. This feature will show the Twitter accounts you both follow. Think of it as comparable to on Facebook when someone sends you a friend request, you can see how many/what friends you have in common.

Quit Facebook Day Flops:
May 31st was dubbed Quit Facebook Day. It came about from a group created to rally people who were upset over changing privacy controls to make a statement by leaving the social networking site altogether. Well, the 31st has come and gone and….not much happened. Less than 35,000 people quit Facebook, which on a website that has 400 million users, that doesn’t even make a dent.

New App Alert- Philo:
I wanted to put on your radar a new app/website called Philo that came out this week. Mashable describes Philo as “Twitter + Foursquare For TV Fanatics”. It’s offers up a website and mobile app where you can check in (tune in as they call it) to TV programs and discuss shows in a newsfeed like fashion while watching.  You also see Twitter like trending for shows and earn Foursquare type badges for tuning in regularly.

Google Gets Personal:
On Wednesday, Google’s search page got a bit more personal. Google added a new feature that lets you upload a picture and add it as the background of your Google homepage. Google also wants you to share your personalized background via social media by taking a screen grab and tweet the picture with the hashtag #MyGooglePage.

Twitter Testing Annotations:
Twitter announced this week that they will begin testing out a Twitter Annotation feature. TechCrunch described the new feature as a tool in which “both users and clients will be able to add more context to tweets, which should make for a richer experience (and more useful data). Twitter recommends their clients to use annotations for WebPages, reviews, song, movies, TV shows, books, products, stock, offers, topics, and events.

May
28

Top Tweets! Dean Riffs on Recent News

by Feedback

A few of the best stories this week, hand-picked by me (Dean) from our Twitter and Facebook feeds, with a dash of commentary. (Anna’s Picks will return next week!)

10 Things You Need To Know About the New Facebook Privacy Changes: http://bit.ly/cVvLoP
Can you imagine a company that makes physical products being able to backpedal this fast and publicly? No? Me neither. Check out the ever-helpful AllFacebook.com for tips on those new privacy controls.

The Half-Life Of A YouTube Video Is 6 Dayshttp://bit.ly/dkJUYO
Or: why you need to get that video up FAST.

Why Facebook Community Pages Are No Big Deal For Brands…Eventually:  http://bit.ly/cUEQNe
One of the single most perplexing things for brand managers right now is the sudden appearance of “Community Pages” – a weird cross between Wikipedia and a living Facebook Wall, these have cropped up for some but not all random subjects, brand names, employers and more. This article explains why over time they won’t be so confusing or important, but right now they’re causing consternation…

PA Becomes First State to Join Foursquarehttp://bit.ly/c7IjKq
You know you want the, “PA Retail Polka” Badge :)

Why BP Isn’t Fretting Over Its Twitter Impostorhttp://bit.ly/aEOmgv
While the comedic value is sometimes hit and miss, the fact it has been left alone is telling enough. Read why BP isn’t pulling the plug on a sarcastic rival PR horn.

We had an incredible time at the New England Society of Healthcare Communications this week in beautiful Stowe, VT. Feedback presented the keynote, moderated a panel on social media and New England hospitals, and gave a talk/discussion on generational differences. The NESHCo group is a great group of folks!

For those just joining us from that conference or others:

The gnome is watching you...

Feedback on Facebook (Facebook.com/FeedbackFB)
Where you’ll find  our active links, commentary, great discussions, photos, video and more on a daily (heck, hourly) basis… just click “Like” and you’re in!

Feedback on Twitter (@feedbackagency)
Twitterers can get their fix on our stream here, linking to great articles, thoughts and more!

And of course here on our blog and on YouTube (user: FeedbackVideos) you can catch Anna’s Social Media Picks of the Week.

Have a safe holiday weekend everyone!

-Dean (@dbrowell)

May
14

Anna and Heather’s Social Media Picks of the Week – Higher Education Edition (05/14/10)

by Feedback



Pick up any college brochure or catalog; delete the brand names and the map … can you tell which college this is?

Seth Godin, author, blogger and CEO of Squido.com, recently blogged about the “Coming Meltdown in Higher Education” (as Seen by a Marketer).”  Some of his insights certainly provide food for thought:

  • Most undergraduate college and university programs are organized to give an average education to average students
  • Accreditation isn’t the solution, it’s the problem.
  • One reason to go to college was to get access.  Today, that access is worth a lot less.

His article has sparked lively conversation online and with those on both sides of the fence. The conversation has been, at the very least, interesting and entertaining to read.

Dubbed the “most comprehensive university social marketing campaign seen to date” – OSU’s “Power of Orange” campaign

OSU built a strategic social media presence on Facebook, YouTube, Flickr, LinkedIn and multiple Twitter accounts. What’s “Powered By Orange?” Here’s the answer from the PBO website:

“It’s you – the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. It’s the positive impact you make every day in Portland and beyond – on the economy, the environment and the community. Use this Web site to tell your story and connect with the other practical idealists who are Powered by Orange.”

Since the campaign’s launch, enrollments have soared, first-time donations by alumni are up and visits to the OSU website have grown exponentially. Luanne Lawrence, OSU’s vice president of university advancement said that they are letting social media drive their decision making,

“We stripped our budget and rebuilt it. It was the hardest thing we had to do. Fifteen to twenty-five year-olds are rebuilding every aspect of the industry, and I’m listening to them.”

Watching the Web Watch the UVa Murder Case

In a time of tragedy and a lot of questions left unanswered regarding the death of UVa’s women’s lacrosse player, Yeardley Love, social media seems to have found a way to respond with patience and maturity. The sports blog, Deadspin, known at one time for its vindictive and unprofessional posts, proved a firm and respectful grasp of the situation by shutting off comments on the UVa story when they veered towards bad taste.

Editor, A.J. Daulerio said, “It was more a message to think a little bit more next time around.”

There also wasn’t a single negative comment to be found when a Facebook page was set up in Yeardley’s memory. Instead, there has been an outpouring of compassion towards Love.  The number of likes on the Facebook page jumped from 4000 to 13,000 within 14 hours … and two weeks later, there are over 66,000 likes.

Social media addiction: Worse than you think

One student blogged the following: I started to feel isolated and lonely…By 2:00 pm I began to feel the urgent need to check my email, and even thought of a million ideas of why I had to. I felt like a person on a deserted island…. I noticed physically, that I began to fidget, as if I was addicted to my iPod and other media devices, and maybe I am.

Two hundred University of Maryland students agreed to live 24 hours without any social media – no cell phone, iPods, or computers. The results of this study actually found that students suffered from the same physical and emotional withdrawal symptoms as alcohol and drug addicts when they went without social media and their cell phones for 24 hours.


Self proclaimed middle-aged, balding college President learns valuable social media lessons

President Brian Rosenberg of Macalester College has never blogged, tweeted, and he’s not on Facebook. However, as he stated, he learned first-hand how new forms of social media “have more potential to connect audiences across both generational and geographic boundaries than do virtually all previous forms of communication.”

After a seemingly innocent, self-parodying video on YouTube, “President’s Day at Macalester College” initially designed to engage alumni reached over 40,000 viewers on YouTube and annual fund donations spiked, the self non-technology savvy college president has had a change of heart:

“I have begun to learn about the nature and power of the social media that are reshaping the way we communicate with one another and should be reshaping the way organizations of all kinds communicate.” – President Rosenberg

-Heather (@HMillar13) and Anna (@alucas9)

May
12

Keep Up-To-The-Minute With Feedback

by Feedback

In case you aren’t one of the nearly 1,000 people who subscribe to our regular stream of consciousness and news feeds, we wanted to encourage you to visit:

Feedback on Facebook (Facebook.com/FeedbackFB)
Where you’ll find  our active links, commentary, great discussions, photos, video and more on a daily (heck, hourly) basis… just click “Like” and you’re in!

Feedback on Twitter (@feedbackagency)
Twitterers can get their fix on our stream here, linking to great articles, thoughts and more!

And of course here on our blog and on YouTube (user: FeedbackVideos) you can catch Anna’s Social Media Picks of the Week every week. We’re thrilled you’re here and hope you enjoy what you see – contact us (804-893-3437) for more!

-Dean (@dbrowell)

May
07

Anna’s Social Media Picks of the Week (05/07/10)

by Feedback

Do you have time to search the web everyday to find the newest social media tools? If the answer is no, then you have come to the right place. (& if the answer is yes, leave a comment with your favorites). I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way.

Here are my social media picks of the week:

Embeddable Tweets:

This week, Twitter released a new feature which makes it much easier to add a tweet to a blog post. Instead of pasting in an image, or writing out a tweet, you can embed them. Twitter now generates static HTML tweets that you can use in your posts.

Happy Birthday, LinkedIn:

Although LinkedIn was founded in December of 2003, it didn’t launch until May 5, 2003. So, Wednesday marked LinkedIn’s 7th birthday. That makes LinkedIn older than YouTube, Twitter, Facebook, and MySpace. LinkedIn now has over 50 million users and is worth an estimated 1.3 billion dollars. Happy Birthday, LinkedIn!

Google Search Update:

On Wednesday, Google rolled out some pretty substantial search result updates. Changes include left hand navigation, which allows you to search by content type (news, images, books etc.), a cleaner look, and the option for related searches. & you can expect more; as ReadWriteWeb wrote, “Google’s Wiley says a whole lot more change like this is coming, based on testing and user feedback.”

Facebook Wants to be our Homepage:

Facebook wants to be your homepage. This week, Facebook began prompting users to set the social networking site as their homepage, stating “We’ve noticed you use Facebook regularly. Set Facebook as your homepage to make getting here faster for you.”

ROFLcon Meme Pick of the Week:

Since we recently returned from ROFLcon, I’ve decided to add a “know your memes” of sorts to my picks of the week. This week I’m recommending something you’ve probably already seen, but it’s funny either way. My meme pick is David After Dentist, and their favorite spoof on their video, Chad After Dentist (David was even wearing a Chad Vader shirt during their panel).

-Anna (@alucas9)

May
03

The Internet, Anthropology, Facebook as Training Wheels & More at ROFLcon II

by Feedback

We’ve returned from ROFLcon II (April 30 & May 1, 2010) and are eager to share all we learned with anyone who will listen…

Huge ideas abound and it was an incredibly helpful (and dare we say important) conference to witness. It was only the second time in two years they’d even held this exploration of internet culture, memes, academia and society at MIT. Anna (first-timer) and I (returning for round two) soaked up every minute of the packed two days. There’s so much to share, but we wanted to be sure to get some key themes in writing first:

  • The entire conference started out with Ethan Zuckerman’s (The Berkman Center for Internet and Society) brilliant “From Weird to Wide” primer on important philosophical questions about culture, the internet and memes. This included not only a bright debut of Kenyan’s first meme explosion, but also an important discussion of a significant point: Be an anthropologist, not a bouncer. In other words, embrace rather than exclude. It would set the tone for some interesting underpinnings for the rest of the conference
  • Apparently the rest of The Internet agrees that YouTube comments are the most ridiculous in the universe
  • Another giant point writ large: Know your history. There were many great moments in a variety of panels that included memes and networks old and new, but the overall one can’t be hyped enough: know where we’ve been. For example, the open community of Usenet, with its challenges, imperfections, sub-communities, stalwart user trust and very existence pre-AOL set the stage for one of the toughest but singularly important lessons of the entire conference…
  • “AOL” and “Training Wheels.” The Tweets heard round the world. As the very last panel at ROFLcon II tried to wrap its arms around the topic of “Mainstreaming the Web,” Ben Huh and Moot (from LOLcats and 4chan fame, respectively) deftly created a distinct separation between the open sub-communities that operate online (some anonymously) and those that allow for a mainstream audience to operate in a larger but closed system. With over 950 attendees, ROFLcon included employees from ominous internet giants such as Google and Mozilla, but as this panel pointed out, not a soul from Facebook (or none that would admit it). This lead to the single most Re-Tweeted line from the conference, uttered by Ben:

“Facebook has become like AOL, it’s like training wheels for the internet. It’s a safe place, except for your privacy.”

And thus what was once considered a fringe medium was correctly pegged as having moved into a mainstream culture controlled by a single corporation. We’ve been here before. With 400 million users, with meaningful proportions of diverse generations, races and cultures, Facebook is not unlike the closed system of AOL. This doesn’t make it right or wrong, but it does make it everywhere and closed – and drastically different from much of the sub-cultures brewing away contently in the rest of the web.

For Feedback one overriding point was clear: the social web hardly, barely begins and ends at the doors of Facebook and Twitter. Certainly a critical mass at those two giants means we must implement there to reach a large population of consumer. But even more importantly we must dive deep, see fewer obstacles and research even smarter and harder beyond these barriers into the sub-cultures that exist in the interest, cultural and geographic communities. There are enough self-proclaimed social media gods to take care of staring at Facebook and Twitter only. But it’s not unlike marveling only at a capital city and not noticing the swarms of people outside, down the roads, in other states, in other countries… The future of the net and community is not only also out there, it may indeed only be out there. Think I’m just being overly dramatic? Ask AOL.

More to come on some of our favorite moments by myself and Anna (@alucas9). We certainly had fun too and some photos are up on our Facebook Page right now. In the meantime be sure to check out her interview with Christian Lander of “Stuff White People Like” fame.

-Dean (@dbrowell)

Apr
13

Twitter Lets The Tweet Be The Ad With: “Promoted Tweets”

by Feedback

Twitter announced Tuesday the first phase of paid advertising with, “Promoted Tweets” (read more on their blog here).

Twitter’s ad model for Promoted Tweets is based on a per-thousand buy of viewers who will see a Tweet at the top of their search results that has been chosen for “promotion” by a paying company. This result will reside at the top regardless of when it was posted, meaning companies can circumvent the deafening cry of other Tweets about the same subjects that could bury their comment over time or over frequency.

This also makes for an interesting paid-placement opportunity for dealing with public relations nightmares, or quickly reacting to industry or popular trends, shoe-horning in a brand’s thoughts into every search.

The actual form of the ad? Essentially it’s just a “Golden Tweet” or “Timeless Tweet” that has all the same properties of a normal Tweet, plus “promoted” tag, that allows for interaction as normal and obeys all rules except for the chronology. Presumably this timelessness is how it will be inserted even in search queries from third-party applications.

One underreported function is that company’s appear to be able to promote Tweets they didn’t generate. In other words, a Tweet selected for promotion may be an incredibly positive review, for example. Consider industries such as healthcare, where slim official Tweeting by hospitals means meaningful Tweets are buried under a flood of job posts, etc.

Promoted Tweets is an interesting and unique development from Twitter, who before now has eschewed advertising and frequently stated they were interested in models that did not deviate from Twitter’s core functions (i.e. an integrated advertising design rather than interruptive such as banner ads). The success of Promoted Tweets and the other models coming in subsequent “phases” remains to be seen, but in my opinion appears promising.

-Dean (@dbrowell)

Mar
26

Anna’s Social Media Picks of the Week (03/26/10)

by Feedback

Do you have time to search the web everyday to find the newest and coolest social media tools? If the answer is no, then you have come to the right place. (& if the answer is yes, leave a comment with your favorites). I have searched the World Wide Web for social media information all week, and stumbled upon a few favorites along the way.

Here are my picks of the week:

Bing & Google Maps:

This week, Bing launched a Foursquare app, which allows people to see tips and comments on places from Foursquare users. This is part of Bing’s larger Map Apps feature, which allows Bing to bring relevant data from their partners into their maps. Google Maps was also mentioned this week, they’re testing out including hotel prices on Google maps.

More Bing News:

Other changes to Bing were announced this week. They have added a Bing Box to their search results. For popular search categories (such as celebrities, cities, companies, musicians) the Bing Box will include the official website of the top search result, as well as other relevant information. Bing also announced that there will be a new set of search appropriate tabs under the search bar, and a new page dedicated to automotives.

Twestival 2010:

Thursday was Twestival 2010, a global event where tech & social media savvy people gather together to raise money for charity. All proceeds from the events that took place went to Concern Worldwide, an organization dedicated to reducing suffering & eliminating poverty. Why it matters: It helps raise money for charity, raise awareness for the cause, and paves the way for more social media fundraising campaigns.

Digg’in the iPhone:

Digg’s iPhone app launched this week, and within 24 hours became the #1 news app worldwide. Digg is also incorporating social media into their awareness campaign. They’re giving an iPad away everyday for two weeks. All you have to do is follow taptaptap on twitter and tweet about the app. To learn more about the give-away go here: http://bit.ly/a4ywsG

Twitter’s Contributors Feature:

Twitter has finally started rolling out the contributor feature, which allows multiple people to tweet from one account while still having their individual names noted. As TechCrunch noted, “Contributors is thought to be part of Twitter’s plan to give premium features to businesses.”

-Anna (@alucas9)