Feedback combines great ideas, decades in interactive marketing and a PhD focusing on generational and demographic differences in online technologies into an unusually focused team.
Our differentiator: Human Ethnographic Research
Ethnographic research is the study of different societies and their interactions, plain and simple. At Feedback, led by our in-house PhD, we employ ethnographic research for what we call the Human Filter, a process that doesn’t leave your data to chance with software providing no context, or algorithms offering no introspection. Every piece of information is hand-touched and guides our perspective and expertise into your needs – extracting relevant data from the Web, getting an understanding of it, observing it, and analyzing it. What you get are real-time insights into how your organization and industry are perceived, and where people are talking and sharing information.
A Social Media Strategy you can count on.
Not everyone drives the same car, but most everyone drives a car. Companies and organizations are moving forward into social media, but not all social media plans are the same.
We see community distinctions down to the neighborhood, not simply applying the most generic solution. At Feedback, we’ll tailor your online and digital strategy to help meet your goals, be it better communication, greater transparency, or driving increased revenue. We’ll get to know your industry (if we don’t already), your competitors, your peers and your organization in order to craft and implement a social media plan that delivers long-term results.
Commercial journalism: Get your news out.
With a sound background in journalism – specifically, deadline-oriented newspapers, product reviews and tradeshow reporting – Feedback is well positioned to create timely, effective content as you need it, when you need it, how you need it, and where you need it. Imagine having your own reporter inside your organization – during major events, marketing campaigns, or for vital work projects. Why not document it? We offer interviewing, video, media distribution publishing, and more.
You’re a community, not a Facebook page.
These days, most anyone can create a Facebook page. That’s not what we do. In fact, our social media strategy for your organization may not even include Facebook (or Twitter or YouTube, for that matter). A solid online or digital strategy is about more than the platform – it’s about finding the right community. Social media is about creating meaningful interactions with stakeholders, employees, the media, the public at large and others. We’ll help you develop that community around your brand, and with technology that works best for you.